Internship Report on Tourism Development Corporation of Pakistan

Acknowledge





First of all I praise to Almighty Allah who is the most generous and merciful who endowed me with the strength to prepare this internship report.

I would like to acknowledge all those who help me while preparing this report- Mr. Muhammad Nadeem Butt, Manager Administration (TDCP), Mr. Jawed Akber Warraich, Deputy Manager (TDCP, P&D), Mr. Akram Zubair Head of sales & Tourism Promotion for there valuable time, advice and information.

I would like to thanks Prof. Dr. Muhammad Ehsan, Director IBA, Madam Sajida Nisar for managing this internship program.

There are several others to whom I owe my thanks for there valuable advice and support- You know who you are and I am very thankful for encouragement you gave me in my shaky moments.




Irfan Ali
2000-84

INTRODUCTION
Tourism is a multi-dimensional activity. The scope of the activities under tourism is so wide and varied that it cannot be restricted to any particular field of activity. Thus, tourism has its ramifications into almost all industry sectors and is being influenced by the performance of each of these sectors directly or indirectly. Tourism, in any country, can be an apt reflection of the nation's economic endowments apart from its natural wealth.
Tourism index worldwide is being measured by two universally accepted yardsticks - international tourist arrivals and international tourism receipts. Both have witnessed sustained growth over the years and tourism today is the largest industry in the world. According to World Tourism Organization (WTO) figures, the number of international tourist arrivals in 2001 stood at 692.7 million and the receipts in the same year stood at US $ 462.2 billion. The notable feature of the growth of international tourism has been the gradual shift in the preference for destination from Europe and North America to East / South Asia.
However, global tourism, which has witnessed a continuous growth over the years, experienced a decline in 2001 both in terms of arrivals and revenue in the wake of September 11. Though the global aviation industry was the worst hit because of this catastrophe, the tourism industry has had its share of misfortune. But tourism is a resilient industry. It has successfully withstood political turmoils in the past, and within a year of September 11 this industry has started showing signs of revival.
Tourism In The World Economy
The tourist industry is, today the third largest world-wide, after oil and the production of armaments, until 1995, it is expected to overtake the above two. Pakistan examines the prospects for the sector.
The expansion of international travel continues to achieve spectacular gains. Total world tourism arrivals in 1988 were estimated at 390 million, a gain of 8.7 percent over the preceding year. International tourists spent US $195 billion on accommodation, catering, local transport and other goods and services. Receipt from international tourism accounted for more than 7 percent of world trade in goods and services and gained tourism a place among the top three constituents of world trade alongside oil and motor vehicles.
The buoyancy of international tourism in 1988 is reflected in estimates prepared by ICAO, which place the world total of passengers on scheduled flights at over one billion, a year-to-year increase of 4.2 percent. East Asia and the Pacific recorded the largest increase (11.2%) followed by Europe with a gain of 6.6%. Tourism ranks among the most important and fastest growing sectors of the service economy. A major characteristic of tourism is its resistance to economic deceleration, in that employment in the tourism trade is thought to account for more than 74 million jobs world-wide.
Tourism in Pakistan
Pakistan is the land of contrast, it has the land of most fertile in the world, sea which has its own beauty, mountain regions which has no comparison with any other part of the word. The recent world political instability has changed it’s scenario some call at as “Tourism Drought” for those who live in mountain areas.
The number of foreign tourist, both groups and frequent individual travelers segment have been decline due to host of unexpected events. During the year 2001, the country received 0.5 million foreign tourist, which was ten percent (10%) lower than the figure in 2000. This decline is attributed to the three major factors, first the 9/11 episode and subsequent war in Afghanistan, secondly recession in the North America and Europe which dropped the economic growth to 2.5% from 4.5% in 2000 an thirdly withdrawal of liberalized visa formalities and landing permit at country’s point of entry.
According to State Bank of Pakistan, in year 20001 foreign exchange $92.2 compare to $84.4 million in 2000. since 1996, foreign tourist gone u from 369,000 to 500,000 in year 2001.This shows that the contribution of the tourism sector is significant like other sectors. This provides greater opportunities for the employment and raises the living stander of masses in the country. Government is very much in this sector and took certain steps to boost the tourism industry in Pakistan.


Recent Initiatives taken by the Government of Pakistan to 
Encourage Investment in the Tourism Sector

Pakistan Investment Development Program in Tourism Sector:
With the current global thrust on enhancing the participation of the private sector in the economic development of the country, the Government of Pakistan in encouraging a greater involvement of the private sector entrepreneurs with its development projects. In line with this policy, the PTDC is also looking for increased cooperation with the private sector for launching new projects at important locations of the country. A list of initiatives recently taken by the government to encourage foreign investments in the tourism sector is enclosed.
A list of some of the projects which are suitable for private sector investment is enclosed. The projects pertain to those areas in which local expertise of the required level is not available in Pakistan. These include activities such as installation of chairlifts, development of skiing resorts and golf courses at a high altitude, development of amusement parks and beach resorts. We would deeply appreciate professional and financial assistance of the foreign experts with these projects.


 
 
Recent Initiatives taken by the Government of Pakistan to 
Encourage Investment in the Tourism Sector
1. Tourism has been declared as an industry.
2. Government permission is no longer required for setting up of tourism projects in the private sector.
3. Equity loan ratio is 20:80 for establishment of tourism projects.
4. Permission of the State Bank of Pakistan is no longer necessary for repatriation of profits of tourism projects.
5. Foreigners/local and Overseas Pakistanis can now open foreign exchange accounts.
6. Foreign exchange without any limit can be brought into the country.
7. No questions are asked about the source of availability of the foreign exchange.
8. Any citizen can purchase foreign exchange bearer certificates and bonds.
9. Government has waived work permit restrictions on the employment of foreign nationals in the category of the General managers and Technical Personnel.
10. Ceilings on payment of royalties have been dispensed with. Now the investors can enter into contracts for transfer of technology and use of patents rights without the approval of any government agency.
11. Charter flights are allowed on point-to-point basis at Karachi, Lahore, Islamabad and Peshawar.
12. Vehicles (15-20) seats and 4-wheels drive imported by the registered tour operators can claim payment of duty in half-yearly five equal installments.
13. Central air-conditioning equipment and apparatus of general utility in the premises of Hotel and Restaurants are charged industrial tariff for electricity.
14. Industrial tariff rates of Sui Gas are charged from Hoteliers.
15. Private sector is allowed to run helicopter charter flight service anywhere in Pakistan.
16. 30 days visa on arrival at the airports to bonafide tourists.
17. Landing permits/transit visa for 72 hours is govern by our immigration staff, free of charge to the genuine tourists, provided they possess return air-tickets and sufficient foreign exchange at entry points/airports.
18. Pakistan Embassies are authorized to issue double entry visa to the genuine tourists.
19. Genuine tourists leaving Pakistan within 30 days are not required to report to the District Registration Officer (Foreigner).




 
 
List of  Projects available for Joint Venture Agreements with Foreign Investors
   
SUMMER-CUM-SKI RESORT/CHAIR LIFT AT SRI PAYA/SHOGRAN.
Province                         :             N.W.F.P.
District                           :             Mansehra 
Tehsil                            :              Balakot
Address                       :             Village Sri-Paya, Shogran
            200 km North of Rawalpindi
            Islamabad.
Type                             :            Chairlift from Sri Paya to Shogran and Tourist Resort.
Probable cost/Investment needs    :  Rs. 1000 million ($ 22 million)
Description
Sri Paya is situated at distance of 9 miles from Kawai and is located in Kaghan Valley. Kawai is an ideal stop over for travellers/visitors traveling to Saran or upper stretch of the Kaghan Valley. Sri Paya is scenic and an ideal place from touristic point of view. The place has a possibility to become a summer and winter resort offering excellent skiing facilities; the basic concept is to install a chairlifts from Kawai to Sri Paya and to establish a resort on top and the base.

 
JUSTIFICATION
During summer, touristic activities in the Kaghan Valley are in full swing. The Shoghan to Sri Paya chair lift will enhance other attractions to the valley thereby inducing people to spend summer time and adding to tourist traffic to the region.
In 1993 preliminary project report was prepared by an Austrian Firms (M/s Clark) which found the region ideal for development as a Summer-Cum-Ski resort including facilities such as chairlifts, skiing, golf course, hotel, club, house, etc.

 
 
TOURISM FLOWS
No. of guests who stayed In hotels/motels (000 No.) 

1994 1995 1996
8.6/0.2 9.3/0.1 7.4/0.1    (Balakot)
16.3/0.7 21.2/0.7 21.2/0.8  (Kaghan/Naran)
22.1/0.2 27.9/0.3 27.9/0.3  (Maneshra)


 
 
TOURISTS COMPLEX AT ISLAMABAD
Location     :            Federal Capital District Islamabad, Tehsil Islamabad
Address     :             PTDC Tourist Complex, Adjacent to Sports Complex.
Type          :           PTDC Complex comprising Amusement Park and a variety of Recreational 
                              activities with restaurant facilities.


Probable cost:
Investment needs     Rs. 100 million ($2.2 million)
 
Description
Islamabad is the capital of Pakistan. It is new born city. This beautiful city is located against the back drop of the Margalla hills at the Northern end of the Potohar Plateau. In contrast to its twin city Rawalpindi, it is green, spacious and peaceful. It is quite close to the archaeological/historical city of Taxila.
PTDC intends to establish a Tourist Complex comprising recreational center with restaurant facility. Land measuring 25 acres has already been acquired on lease from CDA for this purpose.
 

TOURIST FLOWS
 

Tourists (000 No.) 1994 1995 1996
73.1 60.5 59.0 (Islamabad)
 
 
 
TOURIST COMPLEX AT GADDANI
Location     :          Province     Balochistan
                  :          District        Lasbela
Address     :          Tourist Complex at Gaddani
Type          :          PTDC Tourist Complex.
Probable cost:
Investment needs : Rs. 120 million ($ 2.7 million)
 
  Description
Gaddani is located 10 miles from Karachi, six miles off Quetta Kalat Road.
According to the UNDP consultant, Gaddani Beach is the best possible location for a Tourist Complex. On one side of the proposed site is a fisherman's village named Gaddani which with its people living in a traditional style can itself become a tourist attraction. On the other side of the proposed site are a few ship breaking yards.
The proposed development of Tourist Complex at Gaddani will provide a number of exciting opportunities; the warm waters of the Bay will encourage a variety of uses including swimming and the use of small boats. The range of recreational pursuits will include activities such as scuba diving, fishing and bird watching, taking advantage of the natural environment which exists along the coast.
PTDC owns a piece of land measuring 170 acres in area and the same can be offered to the investors to establish a beach resort having multifarious activities.

 
 
TOURIST FLOWS :
 

Tourists (000 No) 1994 1995 1996
172.2 143.4 139.7 (Karachi)
3.6 3.0 2.9 (Quetta)
 
 
TOURIST COMPLEX AT GAWADAR
Location     :          Province     Balochistan
District      :            Gawadar
Address     :          Tourist Complex at Gawadar
Type          :          Tourist Complex.

Probable cost/ nvestment needs : Rs. 120 million ($ 2.7 million)
 
Description
The port of Gawadar is located on the Balochistan Coast at about 234 nautical miles West of Karachi and 390 nautical miles east of Gulf of Hormuz. The government of Pakistan is developing Gawadar as the second largest sea port of the country. The principal objective would be to handle the traffic to and from the ports of Sri lanka, Bangladesh, Oman, UAE, Saudi Arabia, Qatar, Iran, Iraq and the land locked countries like Afghanistan, Uzbekistan, Tajkistan, Kirghistan, Kazakistan and Turkmenistan. This port will serve as a "regional hub" in view of the recent geo-political changes in the region.
PTDC has 4 acres of land earmarked at a prime location in Gawadar over which a 12-room motel was approved for construction. The project could, however, not be implemented due to lack of funds. PTDC would welcome the investors to undertake the project and enhance its scope to a beach resort having multifarious activities. The government of Pakistan is also providing various incentives to investors in this region.
 
 
TOURIST FLOWS:
 

Tourists (000 No.) 1994 1995 1996
172.2 143.4 139.7 (Karachi)
3.6 3.0 2.9 (Quetta)
 
PTDC TOURIST BEACH RESORT/COMPLEX AT HAWKS BAY
Province            :          Sind
District              :          Karachi
Tehsil                :          Karachi
Address            :          PTDC Tourist Complex Hawks Bay.
Type                 :          PTDC Tourist Complex.
Probable cost    :          Rs. 85.00 Mn.
 
 
Description:
Karachi's Golden un-crowned beaches stretch for miles. This is located 25 miles from city and about 30 minutes drive away. Visitors may enjoy the cool breeze while strolling on the sands or take ride on gaily decorated camel. In May and June watch out for daily fish.
PTDC intends to establish a tourist complex at Hawks bay to provide recreational facilities to the visitors.
 
TOURIST FLOWS:
 

1992 1993 1994
Day visitors 1207.9 1293.6 1333.9
Stay more than 24 hours 1421.7 1692.5 1716.2
 

PTDC TOURIST RESORT/COMPLEX AT KHANPUR DAM
Province                 :     NWFP
District                    :     Haripur
Tehsil                      :     Haripur
Complete address   :     PTDC Tourist Resort, Khanpur.
Type                       :     (i)    12 bed room Motel with allied facilities
                                     (ii)   Water sports, water boating, water skiing
Probable cost         :       Rs. 75 million
Description:
The dam is located about 40 km from Islamabad on river Haro on way to Haripur after historical archaeological sites of Taxila. PTDC intends to establish a multifunctional tourist resort.
TOURIST FLOWS:
 

Particulars 1992 1993 1994
Day visitors 154.3 153.8 144.4
Stay more than 24 hours 275.3 212.4 222.1
 
 

Tourism Policy 2001: Pakistan
Policy:
 
· Tourism shall continue to be treated as an industry, contributing more aggressively towards socio-economic growth. 
· A paradigm shift from promoting seasonal tourism to year rounds tourism. 
· A qualitative improvement/development in environment, human resources, tourist services and the tourist product. 
· Federal & Provincial Governments to bring all legislation in consonance with demands of the tourist industry. 
· Stimulate private sector involvement in tourism through provision of industry support constructs. 

Goals and Targets:

· To increase foreign visitors arrivals from 0.42 million in year 2000 to 6.5% annually over the next five years. 
· To increase foreign exchange earnings from US$ 385 million in year 2000 to US$ 500 million over the next three years. 


Incentives:
· 10% customs duty on import of plant, machinery and equipment. 
· Tax relief: First year allowance @ 75% of machinery cost. 
· Tourism Projects to be allowed the status of industry. 
· 50% income tax exemption be allowed to tour operators who bring in at least 500 inbound tourists in the form of group tours in that calendar year. 
· Number of taxes covering the Hospitality Sector will be restricted to maximum of six or seven taxes at the federal and provincial levels. 
· On the recommendations of the Ministry of Tourism, land for hotels, motels, recreation parks, fund lands, athletic clubs, cultural centers etc., to be provided on non-commercial rates and on long lease basis by the development authorities at the Federal and Provincial levels. 
 



BEAUTIFUL PAKISTAN- A LAND OF CONTRAST

For the nature lover, this is a land of spellbinding beauty, for the adventure seeker, this is a terrain that challenges the most daring of spirits, for the historian, there are excavations, museums and artefacts aplenty. Such is the variety Pakistan offers, a country with an area of 803,950 square kilometers and a population of some114 million. Everywhere, you'll meet friendly and hospitable people, welcoming you to their homes.
The center of half a dozen ancient civilizations is evident in the sights and scenes you'll come across at diverse places. The Indus Valley civilization flourished at Moenjodaro and Harappa 5000 years ago. Evidence of the glorious Gandhara era is still to be found in the country.
Pakistan today is a tourist's delight. In its thriving metropolises are luxurious hotels, elegant restaurants and captivating shopping boutiques and ethnic bazaars replete with merchandise of all sorts.
In the northern region of Pakistan stand eight of the ten highest peaks in the world. Here is the Karakoram Highway, popularly known as the Eighth wonder of the world. It is an epic feat of modern day engineering and it winds its way up to a height of 16,000 feet above sea level and on to the People's Republic of China.
The beaches on the shores of the Arabian Sea are perhaps few of the unspoiled ones in the world.
It is in this scenario that Pakistan has emerged as a favorable tourist destination. Its strategic location has made it a gateway to Central Asian States, and China by road.

Introduction of Pakistan
The Islamic Republic of Pakistan came into being as an independent state on 14 August, 1947. Located in South Asia, Pakistan shares an eastern border with India and a northeastern border with China. Iran makes up the country’s southwest border, and Afghanistan runs along its western and northern edge. The Arabian Sea is Pakistan’s southern boundary with 1,064 km of coastline. The country has a total area of 803,940 sq km with a land area of 778,720 sq km and is nearly four times the size of the United Kingdom. From Gwadar Bay in it’s south-eastern corner, the country extends more than 1,800 km to the Khunjerab Pass on China’s border
. The impact of Islam since the 10th Century A.D. was the deepest and the most far-reaching, bestowing a new way of life based on equality, justice and peace, transforming the land and the people.


Urdu is the country's national language while English is extensively used in offices and commercial circles. Other regional languages include Punjabi, Pashto, Sindhi and Balochi.
Pakistan comprises four provinces - Punjab, Sindh, North West Frontier and Balochistan - and the Federally Administrated Tribal Area. The country presents a variety of landscapes . The north to north-western mountainous belt is largely a barren region that features many of the world 's tallest peaks.
The land beneath the lofty peaks of Himalayas, Karakoram and the Hindukush, However, is a fertile land with beautiful tree-clad slopes and valleys, trumb-ling streams well-stocked with fish and forests abounding with small and big game.
Climatically, Pakistan is mainly dry with rainfall varying between four to forty inches a year. Temperature varies from extreme summer heat in some places, to a brisk, invigorating cold in winter with heavy snowfall at elevations.
Islamabad, with an area of 906.5 kms, is the capital of Pakistan and is situated at the foot of Murree Hills, forms the north-east part of the Potwars Plateau. Islamabad enjoys a pleasant climate. The maximum average in winter is 16.7 0C, and minimum 3.4 0C; in summer it is 34.2 0C, and 24.4 0C. The Aiwan-e-Sadr (Presidency), Parliament Building, Secretariat Blocks, State Bank Complex, Rawal Lake and Faisal Mosque are some of the Capital's landmarks.

Pakistan embarked upon a modest programme to make a major breakthrough in various fields of communication. It is going ahead with its plans and programmes of modernization and advancement in this essential sector. Thousands of kilometer of new highways and roads are being constructed to cover most parts of the country. Telecommunication networks are being improved and expanded to facilitate round-the-clock service. A new and most modern airport has already been built at Karachi, while more are being designed. New methods and policies are being adopted to improve public transport facilities.
For improving the railway system, private sector has been involved in selling tickets and checking on some of its sections. A programme is being undertaken for modernizing the existing seaport and building an additional deep waters port. In the air transport sector, 13 private parties have been approved to operate airlines.
The present literacy rate is estimated at 35 percent, which shows substantial improvement over 26.2 percent in 1981. The population of Pakistan nearly doubled over a half-century period. The current growth rate of 3.0 percent is the highest among the nine most populous countries.
Pakistan's conventional energy resources are inadequate to meet generating its ever-increasing power needs. The country is largely dependent on hydro-electricity for which the installed capacity at present is 10598 MW. However, the low river flows in winter cause a substantial decline in the generating capacity of the hydro-electric plants. The country has to look for other sources of energy such as gas, oil and nuclear energy.

GEOLOGY AND LANDSCAPE
The landscape of Pakistan is one of extraordinary contrast. To the North lies a mountainous region that features the greater cluster of high peaks in the world and the longest glaciers outside the Polar Region. In the south a vast rivers plains, with catchments area of over 4,50,000sq/Km
The physical geography of Pakistan falls into two major regions:
· The extensive flat plains of the Indus and its tributaries.
· The mountain of North and West produce by the action of the Indian Plate that carries the ancient rocks of Sub-continent.

INDUS PLAINS

The Indus plains include most of the Punjab and Sindh. These planes formed by the Indus and its tributaries rivers.
The Indus River is one of the world great river of length of 2880Km from its source at 5,1180 meters high in Manasa Rovar Lake in Tibat, china and Klik in Northern Areas of Pakistan. Through Himaliaya and the Karakorams it enter into plain of Punjab at Attock, still 1,600Km from the Sea.
The tributaries of the Indus are, Sutlej, Beas, Ravi, Chenab and Jhelum, which join at Punjab, run together for 72km before join Indus, still 900kmfrom sea. The most important tributary from the West is Kabul River, which joins the Indus at Attock.


MOUNTAINOUS REGIONS:
The mountain and plateaus of Pakistan can be divided into five main divisions:
Mountainous north, Safed Koh, Waziristan Hills, Suleeiman Kirthar Mountains and Baluchistan and Potwar plateaus.

MOUNTAINOUS NORTH:

This is the whole of the Northern Areas, much of the NWFP and into parts of Punjab.


SAFED-KOH RANGES AND WAZIRISTAN HILLS

These ranges played a significant role by farming boundary between Pakistan and Afghanistan. So many passes connecting both the countries, Khyber is one of them.

SULEIMAN AND KIRTHER MOUNTAINS
The Suliman and Kirthar mountain act the administrative border between Sindh and Baluchistan.

BALUCHISTAN PLATEAU

An extensive area crossed by number of low range with a number of important basins lying between the unplanted area like Lasbela Plains.

POTWAR PLATEAU AND SALT RANGE

The Potohar plateau is a highly wither and eroded landscape with the Soan River. The region is rich in some Asia’s earlies settlement sites.
The salt Range are two low parallel lines of rugged hills, is also rich in Paleolithic Sites, and is an important Salt mining center.

CLIMATE:
The climate over most of the country is predominantly dry, with less than 10% of the land area receiving more than 500mm of rainfall a year.

A narrow East-West belt of land from Lahore to Peshawar experience a humid subtropical climate, where rainfall exceed 800mm.

In North, effect of Altitude produces a highland climate with little rainfall and arctic
Temperatures at heights.

RAINFALL
Sindh, Baluchistan and South Punjab receive less than 250mm/year,with many large areas receiving less than 125mm.Central-Northern Areas also receive less than 125mm rainfall/year.

TEMPERATURES
Pakistan experience great extremes of temperature. The Desert areas of Sindh and Baluchistan experience some of the hottest” temperature on Earth, 52.8 C being recorded at Jacababad in June 1919.By contrast, temperature of –30Care very common in Northern Area. There are many areas of country where temperature difference very high in day/nigh.

VEGETATION, SOILS AND WILDLIFE:

VEGETATION

There are around 5,700different plant species in Pakistan, with 500of them being listed as endangered. Many of them are of great value in medicine terms.
Less than4% of the land area of Pakistan is under forest, Although Kashmir, Kohistan, Swat valley, Murree, Galies, Kaghan valley and Hazara area are heavily forested.
Most of the Northern Areas is above tree line 3,800m approximant.
There are seven types forest recognizable in Pakistan.

1 Alpine Forest
Occur above the tree line in pasts of NWFP and the Northern areas.
2 Coniferous Forest
Occur parts of Baluchistan and MWFP including, Swat, Dir, Malakand, Kohistan and Hazara, plus Rawalpindi district have Punjab and parts of Northern Areas.
3 Sub-Tropical Dry Forest
Occur in many of the foothill regions of Punjab and NWFP up to 1000m.This forest provides mainly the firewood.
4 Tropical Thorn Forest
In the areas of Punjab and Sindh.
5 Riverian Forest
Along the banks of the rivers such as Indus.
6. Mangore Forest
These forest act as interface between the land and the sea, moderating seawater incursion and controlling the over quick export of waste into the sea.
7. Irrigated Forest
Man made forest including the South Asia’s oldest at Changa Manga near Lahore. Many of the forest from part of National parks.

Religion:
The land, which id now Pakistan, has a rich history of religions. It gives a birth to Brahmanism, which later developed into Hinduism. It saw the flourishing Buddhism in Gandhara. The Sikh religion from Pakistani Punjab. Today Pakistan is an Islamic country having 97% Muslims population.

Culture:
People and Languages:
From the beginning of history, this part of subcontinent has been a zone of contact. Due to the repeatedly invading, settlements, migrations, there is diversity of people. Most of the ethnic groups founded in Pakistan are descendents of Aryans. This also reflects into the languages spoken in the country. These languages divided into three further grouping under the Aryan branch:

1.Iranian: Baluchi , Pashto
2.Dardic: Khowar, Shina, Khoistani, Kashmiri
3.Indo-Aryan: Punjabi, Seraiki, Sindhi, And Urdu

Architecture:

Indus Valley civilization

The major styles of monumental architecture found in Pakistan tell the history and the external influences. The cities of Moen-Jo-Daro and Harappa provide the earliest examples. The size of brick, which used at Moen-jo-Daro, is same we used now a days.
Hindu Shahis
Remain of forts and temples of Hindu Shahis still seen in the Salt Rage, Dera Ismail khan and Lower Swat valley shows Hindu Architecture. The style demonstrates Kashmiri influence and northwest India architecture.

Islamic period
First evidence of early Islamic architecture in Pakistan dates from the Mughal period. This period followed by Sultanate of Delhi. The Uch Sharif is a very big example. The Chaukndi Tomes of Makli Hill at Thaatta belongs the Rajputs and Gujrati.

Mughal
The most prominent Islamic architecture in Pakistan dates from the Mughal period. This period started from Akbar’s Shah Jahan. The example is Lahore Fort to Delhi Fort etc.

Sikh
The Sikh architecture almost based on the Mughal style. The Samadh of Guru Arjun Dev and Maha Raja Ranjit Singh at Lahore are the example. But they try to develop their own style.
British Style

The British also left a lasting prominent influence, particularly in Cantonments which the builds. Example of Mughal and Gothic blended style is also seen in Lahore and Peshawar.



Literature:

There is evidence of a type of pictographic writing from the Indus Valley Civilization, although it has never been deciphered.
The Aryaan invaders who followed developed a collection of hymns to direct priests in the worship and sacrifices central to their religion. These developed into the Rig Veda, the most famous of the Sanskrit Vedas and the forerunner of the great Hindu epic such as the Mahabahrat and Ramayana.
The majority of Pakistan serving early literature dates from the arrival of Islam.

Handicraft:
There are enormous verities of handicrafts available in Pakistan, reflecting the diversity of cultural traditions.
Carpets
Carpets are generally hand-woven, silk or mixture of two. The main center is Karachi, Lahore, Multan, Quetta, Muzaffarabad and Peshawar. The best designs found are from Baluchistan and lower Sindh. The majority of the order designs are borrowed from other major carpets producing countries like Iran, Turkey and Afghanistan.

TEXTILE:

Textile are found thought the country and display a huge verity of designs and techniques. Khaddar is used all over Pakistan.
Lungi in NWFP as a turban also in Sindh as bridegroom’s sash and scarf.
Charkana, made up of small squires, best found in Multan.
Sussi, a very colorful found in Sindh.
Khes used all over Pakistan used as bed sheet.
Chunri, is a block designs cloth used in Sindh.
Ajrak, block design cloth used in Sindh.
Patti, thick woolen cloth used in Chitral and Northern Areas.
Pashmina, woolen shawls from Kashmir.

EMBROIDERY:

Embroidery has developed a fine art, with distinctive regional and patterns.
Gajh, Sindh lavishly embroidered wedding shirt incorporated traditional mirror work worn by brides.
Pushk, mostly found in Baluchistan, particularly coastal region of Makran.
Phulkari, literally meaning “flowering” is found in all over Punjab, Swat valley and Hazara division in NWFP.
Zari, the gold or silver wire embroidery works on wedding suit or ceremonial cloths in known as Zari.

Leather Work:

Traditionally the most important product is Mashk or Water Bag. Today main products are Jackets, Handbags, Shoes and Sandals etc. Leather bookbinding is also popular in Lahore, Peshawar and Hyderabad.






MINISTRY OF TOURISM:

The Sports & Tourism Wing of the Ministry is the main body responsible for making policies and plans for the development and promotion of sports and tourism in the country. The wing is also responsible for implementation of the plans and projects in these areas.
 
SPORTS, TOURISM ,CULTURE AND YOUTH AFFAIRS DIVISION (FUNCTIONS):

· Financial assistance to arts organizations, artists and journalists and their bereaved families.
· Pride of performance awards in the field of arts.
· Archaeology, national museums and historical monuments declared to be of national importance.
· National archives including Muslim Freedom archives.
· Promotion of education in arts and culture including all matters pertaining to the privately sponsored dancing and cultural troupes going abroad on commercial basis; development of arts councils, institutions and galleries. Pakistan National Council of Arts, National Institute of Folks and Traditional Heritage of Pakistan.
· Cultural pacts and protocols with other countries and their implementation.
· Development and control of film industry.
· Administration of the Censorship of Films Act, 1963.
· National Film development Corporation.
· Establishment of Cultural Centers.
· Administrative control of Quaid-e-Azam Academy.
· Administrative control of the National Institute of Historical and Cultural Research, Islamabad.
· Authority for Preservation of Moenjodaro.
· Aiwan-e-Iqbal.
· Sports Organizations and grants in aid to them.
· Pride of performance awards in the field of Sports.
· National Sports Trust.
· International exchange of sports teams.
· National Policy, promotion and development in Pakistan and coordination of Federal and Provincial tourism plans and activities.
· Pakistan National Tourism Council.
· Publicity and establishment of tourist centers in Pakistan and abroad.
· Publicity within the country and establishment of tourism information center for the promotion and guidance of domestic tourists and for the guidance of foreign tourist visiting Pakistan.
· Development of tourist facilities in areas with tourist potential where private sector I shy to invest.
· Pakistan Tourism Development Corporation.
· International organizations and agreements relating to tourism.
· Tourism and hotel training institute.
· Facilitation of travel in Pakistan for tourists.
· Training and research in tourism in Pakistan and abroad.
· Control and regulation of tourist industries and allied services.
· Organized foreign tours for Pakistanis.
· Policy on all aspects of Youth Affairs in conformity with national objectives and laws.
· Legislation covering all aspects of Youth Affairs and matters ancillary there in consultation with the concerned Ministries and Provisions.
· All international aspects of Youth Affairs including negotiations for bilateral and multi-lateral agreements for mutual assistance and cooperation in this field.
· Coordination of aid and assistance from foreign countries for Youth Affairs.
· Inter-Provincial Coordination on all aspects of Youth Affairs.
· Monitoring of the Implementation of Policies on all aspects of Youth Affairs.
· Regulation of administrative, budgetary and other matters of organization dealing in Youth Affairs.
· Youth activities and movements pertaining to youth outside educational institutions.
· Youth Exchange Programs (External) excluding students.





TOURISM AGENCIES IN PAKISTAN:
There are number of tourism agencies of government as well as in private sector which operate different tours, in the form of groups and individual bodies. There is a cut-throat competition among government and private sector agencies. The tourism agencies, which are operating in Pakistan in public sector, are:
· Pakistan Tourism Development Corporation (PTDC)
· Sarhad Tourism Corporation, Peshawar.
· Balouchistan Tourism Authority
· Sind Tourism Development Corporation
· Tourism Development Corporation of Punjab (TDCP)


THE TOURISM DEVELOPMENT CORPORATION OF PUNJAB LIMITED
The Tourism Development Corporation of Punjab Limited (TDCP) is a Public Limited Company owned by Government of Punjab. Its main objective is to promote and develop Tourism Industry in Pakistan. (Certificate for Commencement of Business, under the Section 146(2) of the Companies Ordinance, 1984) It was established in 1987 by the government of Punjab with the consent of federal government under the Section 32 of the Companies Ordinance, 1984 (XLVII of 1984). and the company is limited by Shares. The registered company is situated in the province of Punjab, Lahore.







GLOBAL OBJECTIVE:

To grant optional satisfaction of the need tourists and individuals from all walks of life in effectively grouped facilities and keeping the environment healthy

CORPORATE OBJECTIVES:

The objectives for which the Company is established are:
· To promote and develop tourism industry in Pakistan and to carry on the business connected there with in Pakistan elsewhere.
· To arrange and provide all facilities incentives services assistances encouragements concession recreations and amusements to the tourists.
· To acquire, to design, establish, contract and run hotels, restaurants cafes, refreshment rooms, rest houses , camping sits ,sports fields skiing runs facilities for water skiing, hunting lodges, clubs, cinemas, theaters, amusements parks, aquarium, holidays resorts and places of entertainments of all kinds to tourists.
· T project and publicize the country’s history culture, art, literature, archeological monuments and other features of interest and profit to the organization with a view to attracting tourists.
· To deal in purchased and sell of novelties, general merchandise, direct products, provisions, foreign products of all kinds, also to establish and run handicrafts shops.
· To establish travel agency and or work as agents for railways shipping companies, airlines, waterways, road transport, cinemas, theaters, businesses houses, and for organize group tours and to establish in Pakistan and abroad.
· To own and run road and water transport vehicles for the purpose of arranging conducting sites scenes tours.
· To promote and develop Pakistani dance and art forums and arranger such shows to attract tourists.
· To establish Shikar Agencies and undertake all activities for the promotion for hunting and fishing such as establishing fish hatcheries, fowl breeding forms, animal breeding forms acquiring and maintaining games, sanctuaries and games preserves.
· To acquire own an posses , whether to purchase hire purchase, lease license, exchange, grant, gift, donation or otherwise, moveable and immoveable properties of all of all descriptions and any right, title or interest in such properties.
· To develop land, and construct or acquire temporary or permanents buildings, accommodations and other structures including roads tanks, channels and wells.
· To import any plant, machinery, equipments or other goods, to manufacture sell and export any article and generally to engage in the business of business of imports and exports within the scope of these objects.
· To borrow and raised money for the business and objects of the corporation and to secure its repayment together with interest and other dues in such manner as may be considered expedient, particularly by creating a mortgage, hypothecation, floating or specific charge or lien on all or some of the properties of the corporation: to furnish securities guarantees, an undertakings; to issue convertible and nonconvertible debentures, both redeemable and irremediable, secure and unsecured and furnished such other security as may be necessary.
· To receive developments funds from the provincial ADP to be utilized for creation and maintenance of new tourist facilities of the corporation.
· To receive funds/ grants from the Punjab government on yearly basis as working capital to be spent on day to day expenses and administration expenses of the corporation each year. This fund may be imitated with Rs.5, 000000 after incorporation of the corporation
· To sell mortgage, hypothecate, pledge, exchange or otherwise dispose of any property; to invest in securities or any business of the money of the corporation, to issue stocks, bonds, debentures, notes, evidences, of independents certificates of interest estates and associations.
· To obtain, acquire and grants sanctions, approvals, privileges, concessions patents rights, trade marks, licenses, protections, right of use, grants loans or extends the objects and purposes of the corporations or any thing which may seem calculated directly or indirectly to benefits the corporations.
· To expend money for the objects and purposes of the corporations.
· To form incorporate or to form companies in Pakistan or elsewhere with the object of carrying own or expanding or otherwise promoting and assisting the business of corporation or allied business and if necessary to manage control invest in and assist said companies.
· To enter into partnership or entry in to any arrangement to sharing profits, union of interest joint ventures, reciprocal concessions or cooperation with any person form association or company to advance money to guarantee the contracts of or otherwise assist in such person, firm, association, or company and to take or otherwise acquire shares and securities of any such association or company and to sell hold, reissue with or with out guarantees or otherwise deal with the same.
· To establish and maintain agencies, branches or deports branches of the corporation an appoint managers secretaries, brokers , agents for the corporation and itself act as such for other persons and companies.
· To initiate and maintain continuous process of comprehensive development planning with the object of preparing the tourism master plan for the province and periodically update such development plans, prepare and approve schemes out of the funds received from provincial ADP.
· To promote and develop tourism industry in Punjab and to carry on the business connected therewith Punjab and elsewhere.
· To subscribe for take or otherwise acquire and hold shares in any other company having objects altogether on in part similar to those of this company or carrying on any business capable of being conducting so as directly or indirectly to benefits this company.
· To receive money on loans upon on such term as the company may approve and to guarantee the obligations and contract of customers suppliers and others.



PHILOSOPHY BEHIND CREATION OF TDCP
Tourism Development Corporation of Punjab Limited was created by replaced the Directorate of Tourism which had a status of attached department of Punjab Government. However the directorate of the department by itself could not guarantee the implementation and application of an accelerated program of tourism promotion and development of infrastructure. According to Punjab government deemed it prudent to replace it with an autonomous organization which would function on private sector lines. The initial idea of setting up tourism authority was rejected infavour of setting up a public limited company as the latter concept outweighed in the former inone extremely important dimension viz between the stockholders and third parties so that liability of stockholders remained confined to the investment made by the stockholders or the external capital made the stockholders or extant of the capital subscribed. In addition to this it was felt that any independent corporate body achieve the accelerated with in the tourism industry. Second, the operation network free of government paper work. Third, the enhance the ability to seek and faster tourism investment opportunities by the talent potential of private sector capital enterprise and clarifying the social sector benefits that may arise from such investments. Fourth. To provide mobility and freedom to acquire know-how and seek collaboration with international investors, companies. Fifth, to seek the support from major development financial and sixth, to ensure the commercial and financial viability of all the development projects.

STRATEGIES OF THE TOURISM PROMOTION:
Punjab Tourism Development Corporation (TDCP) has chosen for itself the task of promoting domestic tourism and developing necessary infrastructure so as to establish a launching pad for the promotion of tourism in the years to come.

1.The strategies are based on a study finding of the study were that there was:
a. Less likelihood of an instability in country
b. Religious sanctions.
c. Lack of investment in tourism infrastructure and promotion.

2.There was tremendous potential for the for the promotion of domestic tourism due to:
· Changing income distribution patterns
· Growing in urbanization.
· Increasing flow of remittance
· Globalization
· Easy mode of transportation
· Information technology and modern media

DEVELOPMENT PLANS OF TDCP

TDCP has improved in its performance from the last couple of years due to:
Introduction of new programs related to cultural activities:
The Punjab government and TDCP has tried their best to boost the tourism activities though introduction of cultural activities in the region of the Punjab particularly and specially in the city of Lahore. Through these programs TDCP and other concern departments are trying to involve people to participate in these events, result of this the economical activities would increase.
JASHA-E BAHARAN AND WALLED CITY FESTIVAL:
TDCP planed to celebrate the walled city festival from February 15th- 20th in year 2000 and 2001. For the entertainment of not only the people of Lahore, but also from the all over Pakistan, including our friends from abroad and diplomats residing in Pakistan.
Lahore has remained the capital of Punjab for over a thousand years. In the sixteenth century, Akbar the great moughal Emperar enclosed the city with a red brick wall containing thirteen gates. This fascinating area is a maze of inter-connected alleys and multi-story houses with beautiful antiques balconies.

Basant:
As spring season enters, A warmth of tender emotions and feelings is noticed.Atouch of sweet fragrance is felt every where, the leaves are green, flowers begin to bloom and birds start singing, It is indeed a season of happiness enabling us to enjoy nature around us . People of Lahore have a passion for fairs and festivities. Around the middle of February, when nip of winter yields to moderate and pleasant spring season, festive mood grips the Lahorites. They invite tourists from all over the world to join them in their festivities.
To mark the advent of spring season, kite flying festival “Basant”is held in Lahore annually. Over the years it has become a major tourist attraction where diplomats, artists and celebrities from all over the world flock to be part of this unique occasion. Multicoloured decorated kites are flown by hundreds and thousands of people from the roof tops of old city in the backdrop of traditional music.
Celebrated with passion, kite flying competitions reflect great jubilance and rare frenzy. Night Kite flying under search ling with bear of drums, blowing of bugles, dances, music and food converts it into a unique carnival in the world.

TDCP has designed a special program for its Basant Extravaganza, at the Race Course Park, Lahore and in downtown Lahore the rooftops of yhe ancient and historical monuments of Delhi Gate and Shahi hamam, amidest zooming kits leving colourful marks on the sky.

The program of the mala was scheduled as followed:
Venue: Race Course park, Lahore
Coca-Cola Kite-Flying championship, for the amateurs and professionals
Art &craft village.
Food courts.
Stage performance by renowned TV/film artists.
Local music and traditional pipe bands.
Musical evenings.
Street performers.
Troupe dancers
Kite-museum and shops.
Dancing horses and Gatka parties.
Display of colorful, giant kites and streamers.

Walled city festival
Illuminated colourful bazaars, histrocial monument and balconess.
Stslls of kites, bangles, flowers, hina, etc
Rooftop kite flying.
Musical group performance on the rooftop.
Tonga/ Buggy rides on the advance booking.
Local music and traditional pipe bands.
Dancing horses and Gataka parties.
Jhumar dances, etc.
Dinner.
Street performers
Performance by famous folk singers
Musical evenings
Basant Extravaganza

OPENING OF TOURIST INFORMATION CENTERS
TDCP always try tries to provide maximum services, for this every prospect should be informed at proper time and place, the reason behind the opening the information center at different place is to disseminate the message of TDCP to every one at every convent place. The TDCP has information centers at following places:
TDCP Tour Promotion Cell
195-B,Shadman –II,Lahore.
TDCP Tourist Information Centre,
4-A,Lawrence Toad, Lahore.
TDCP Tourist Information Centre,
44-The Mall Plaza, The Mall,
Rawalpindi.
TDCP Tourist Information Centre,
The Mall, Murree.
TDCP Tourist Information Centre,
15/1 Ward No.9, Allama Iqbal Road, Faisalabad.
TDCP Tourist Information Centre,
517-A, Railway Road,
Multan
TDCP Tourist Information Centre,
12-Stadium Market, Stadium Road,
Bahawalpur.

NEW PROJECTS:

Tourist Resort, Gut Wala Forest Park, Lahore-Faisalabad Road (15 km short of Faisalabad)
Tourist Resort, Lehri Wildlife Park, G.T. Road, District Jhelum
Tourist Village , Cholistan
Tourist Motel / Dormitories,, Khewara Salt Mines, District Jhelum
Tourist Resort, Marahi Top, (Near Barain), Murree
Development of Kallar Kahar Lake, Salt Range, and extension of existing Motel. District Chakwal
Extension of Motel, Accommodation/Amusement Park, Lal Sohanra Park, District Bahawalpur
Extension of Motel, Recreation/Amusement Park, Fort Munro, District D.G .Khan
Tourist Resort, Head Marala,District Sialkot
Hotel, Multan
Hotel/Bus Terminal. Faisalabad
Tourist Resort, Harbuns Pura,(Near Jallo Park). Lahore
Corporate and Cultural Complex, Liberty Market Park, Lahore

FACTORS RESPONSIBLE FOR QUICK TAKE-OFF:

Motivation to staff brought through better pay and fringe benefits.
Adequate financial support from the central government.
Proper marketing tools should be used
Marketing of Pakistan in international market for foreign tourists.




ADMINISTRATIVE/ MANAGEMENT SYSTEM
ORGANIZATIONAL STRUCTURE
An organization define how job task formally divided into groups and coordinated. Work specialization, departmentalization, chain of command, span of control and formulation are the systems which an organization adopt while designing.

Work Specialization:
Work specialization or division of labor to describe the degree to which tasks in the organization are subdivided in to separate jobs.
The essence of work specialization is that rather than an entire job being done by one individual, it is broken down into number of steps each steps being completed by a separate individual. In essence individual specialize in doing part of an activity.
In TDCP we found a little related to work specialization, where a worker doing his given job.

Departmentalization
The basis by which jobs are grouped together. The departmentalization work is divided according to it nature i.e. Accounting department production department, marketing, and personnel department etc.

Chain of command
Chain of command is a unbroken line of authority that extended from the top of organization to the lowest echelon and clarifies who report to whom. It answer questions for employees such as, To whom do I go if I have a problem? And to whom am I responsible?
In this form of organizational structure authority and unity of command are two complimentary concepts.
Authority refers to the right inherited in a managerial position to give order and expect the order to be obeyed.
In unity of command a subordinate should have only one superior to whom she or he is responsible.
At TDCP at certain levels this phenomena is also prevails where lower staff liable to report to their upper or to their boss.

Span of control:
The number of subordinates a manager can efficiently and effectively direct. It is a important because to be large degree, it determines the number of level and manager an organization has. All things being equal, the wider or large the span, the more efficient the organization.
TDCP has its large span of control but in a disorganized way which result low efficiency among employees.

Centralization and Decentralization:
The term centralization refers to the degree to which decision making is concentrated at a single point in the organization. The concept includes only formal authority, that is the right inherent in one’s position.
Typically it said that if top management make the organization key decisions with little or low input from the lower level personnel, then the organization is centralized. In contrast the more the lower level personnel provide input or actually given the discretion to make decisions the more decentralization there is.
In decentralized organization, action can be taken more people to solve problems, more people provide input decisions. and employees are less likely to feel attenated from those who make the decision that effect the decision levels.
In TDCP case almost all the decision are made by the top management, the system which prevails there is centralized, because it is a government organizatin, and the drawback is that it takes a lot of time while taking decisions.

Formulations:
The degree to which jobs within the organization are standardized. If a job is highly formulated then the job incumbent has a minimum amount of discretion over what is to be done, when it is to be done and how he or she should do it. Employees can be expected always to handle the same input in exactly the same way, resulting in a consistent and uniform output.

The bureaucracy:
Standardization, that’s the key concept of that underlines all bureaucracies. The bureaucracy is characterized by highly routine operating tasks achieved through specialization, very formulized rules and regulations tasks that are grouped into functional departments, centralized authority, narrow span of control, and decision making that follows the chain of command. The primary strength of bureaucracy lies in the ability to perform standardized activities in a highly efficient manner.
On the other hand one of the major weakness of the bureaucracy creates subunit conflict. Functional unit goals can overall goals of the organization.
The another weakness of bureaucracy as efficient only as long as employees confront problems that they have previously encountered and for which programmed decisions rules have already been established.
The main problem which I have observed during my internship program is the system of bureaucracy which does not allow employees to grow and all are working in a ritual way.
This culture badly effect the productivity of the employees and the person who works more is not even encouraged which he deserved for, result low productivity and the reason the company suffers a heavy losses.
COMPANY MANAGEMENT SYSTEM

ORGANIZATIONAL CHART AT FEDERAL LEVEL


PTDC
(Tourism Development Corporation)
Other Related Departments
Economic Analysist
Cultural Sports and Tourism Division (Tourism Wing)



Secretary







Joint Secretary












ORGANIZATIONAL CHART AT PROVINCIAL LEVEL



Minister
(Department of Information Sports, Culture and Tours)






Secretary





Departmental Secretary
Tourism Development Corporation of Punjab (TDCP)














POLICY FORMATION:
1.GOVERNING BODY

The whole business and affairs of the corporation shall subject to the control and supervision of the Board of Directors, having a Chairman and be managed and controlled by the Chief Executive.

2.BOARD OF DIRECTORS
1. Governor for Punjab (Chairman)
2. Managing Director of PIA (Director)
3. Secretary Forest for Punjab (Director)
4. Secretary Finance for Punjab (Director)
5. Managing Director , PTDC (Director)
6. Mrs. Shreen Waljee (Director)
7. Mr. Mustansar Hussain Tarid (Director)
8. Managing Director of TDCP (Director)

3.Chief Executive

The Board of Directors shall appoint a Chief Executive who shall manage the affairs of the Corporation on behalf of the Board.
Functions of Chief Executive:
· He will be a full time officer of the Corporation and shall received such salary and allowances as the Board may determine.
· He shall perform such duties as given below subject to the supervision of the Board of Directors.
· To pay the costs, charges and expenses preliminary and incidental to the promotion, formation, establishment and registration of the Corporation.
· To purchase, or otherwise acquire for the Corporation property, rights, privileges which the Corporation is authorized to acquire at such price and generally on such terms and conditions as they think fit, and to sell, to let. Exchange or otherwise dispose of all or any part of the properties, privileges and undertakings of the Corporation as they may think fit.
· To exercise all and every or any of the powers for the time being vested in this Corporation as the Managers, Secretaries or other officers of any other company, firm or person and for the purposes aforesaid may sign, seal, execute and do all such documents, acts, deeds and things as may be deemed necessary.
· To appoint, employ and instruct Solicitors and Counsels.
· To secure the fulfillment of any contracts or engagements entered into by the Corporation by mortgage or change of all or any of the property of the Corporation for the time being such other manner as may be thought fit.
· To refer any claims or demands by or against the Corporation to arbitration and observe and perform the awards.
· To Act on behalf of the Corporation in all matters relating to bankrupts and insolvents.
· To invest and deal with the surplus moneys of the Corporation not immediately required for the purpose thereof upon such securities (not shares in the Corporation) and in such lawful manner as they may think fit and from time to time to vary or realize such investments but not to act as an investment Corporation.

Organizational Chart
(Functional Departmentalization)

General Manager
(OperationWing)
Manager
(Operation)
General Manager
(Admin Wing)
Managing Director
General Manager
(Finance Wing)
Manager
(Finance)
Manager
(Admin)
Deputy
Manager
Deputy
Manager
Deputy
Manager
Sr.Tourism
Officer
Sr.Tourism
Officer
Tourism
Officer
Tourism
Officer
Tourism
Officer
Sr.Tourism
Officer








Organizational Chart





















Organizational Chart












Chattar
Park
Kallar-
Kahar
Kharian
Resort
Aiman-
Abad
Chiniot
Jalo
Park
Changa
Manga
LSNP
BWP
Fort
Murre
Transport Deptt
ITHM
Lahore
TIC
MTM
TIC
MUL
TIC
RWP
TIC
LHR
Head office
TIC.R
P&D
P&P
S&TP
M&P
ITHM.R

TIC .BWP
TIC,Muuuuu
TIC.Muu
Operation Deptt
Resorts






NAME AND DESIGNATION OF EMPLOYEES AT DIFFERENT DEPARTMENTS OF TDCP:



S. No. NAME DESIGNATION PLACE OF POSTING
MANAGING DIRECTOR
1 Raees Abbas Zaidi Managing Director Head Office,Lahore 1

GENERAL MANAGER
1 Mian Shahid Mahmood General Manager Operations Wing
2 Tariq Pirzada G M (deputation) Finance wing
3 Tariq Ahmed Shah G M (deputation) Administration wing 3

MANAGER
1 Sikandar Hayat Manager Rawalpindi Region
2 Rana Suleman Anwar Manager Resorts 2

DEPUTY MANAGER
1 Shah Rukh Qaiser Dy.Manager Resorts
2 Javed Akbar Warraich Dy.Manager P&D Wing
3 Afzal Ehsan Dy.Manager TIC Transport Rawalpindi 3




SR. TOURISM OFFICER
1 Mansoor Niaz Sr.Tourism Officer Resorts
2 Muhammad Nadeem Sr.Tourism Officer Administration Wing/Head Office
3 Tariq Mukhtar Sr.Tourism officer ITHM, Lahore
4 Asif Mehmood Sr.Tourism Officer P&D Section
5 Tahir Masood Khan Sr.Tourism Officer ITHM, Lahore
6 Zarif Iqbal Satti Sr.Tourism Officer TIC Transport Lahore
7 Muhamamd Farooq Sr.Tourism Officer TIC Transport Lahore
8 Shahid Mehmood Sr.Tourism Officer TIC Bahawalpur
9 Sohail Ahmed Qureshi Sr.Tourism Officer Operations Wing(Long Leave)
10 M.Jaffar Kohistani Sr.Tourism Officer TIC Murree
11 S.M.Raza Ali Sr.Tourism Officer ITHM, Lahore
12 Akram Zubair Sr.Tourism Officer S & TP Section
13 Fahim Ahmed Sr.Tourism Officer Transport Wing/ Head Office
14 Saqib Rashid Sr.Tourism Officer TIC Shahi Hamam
15 Tahir Mehmood Rana Sr.Tourism Officer Resorts 15

TOURISM OFFICER
1 Sultan Ayaz Khan Tourism Officer P&P Wing
2 Samee Hassan Tourism Officer Head Office
3 Attique Ahmed Tourism Officer P&D Wing
4 Fazal Karim Tourism Officer Administration Wing
5 M.Shahid Rafique Warraich Tourism Officer P&P Wing
6 Shahzad ur Rehman Tourism Officer TIC Murree
7 A.Ghafoor Tahir Tourism Officer Operations Wing
8 Muhammad Yousaf Jamal Tourism Officer ITHM, Lahore
9 Shahid Mehmood Butt Tourism Officer TIC Transport Lahore
10 M.Raza Khan Tourism Officer TIC Transport Lahore
11 Mrs.Saadia Farooqi Tourism Officer S&TP TIC Lahore
12 Ijaz Ahmed Butt Tourism Officer S&TP, TIC Lahore
13 Zahid Ashraf Tourism Officer TIC Rawalpindi
14 Mohsin Fazal Tourism Officer TIC Rawalpindi
15 Muhammad Ijaz Tourism Officer TIC Multan.
16 Musa Raza Tourism Officer S&FT TIC Lahore
17 Sh.Shoaib Ahmed Tourism Officer TIC Bahawalpur
18 Syed Sajjad Hussain Tourism Officer Changa Manga Resort
19 Gohar Ali Khan Tourism Officer TIC Shahi Hamam
20 Muhammad Akram Tourism Officer Finance Wing
21 Imran Sharif Tourism Officer TIC Transport Lahore
22 Muhammad Ashfaq Khan Tourism Officer S&TP TIC Lahore
23 Khalid Hanif Malik Tourism Officer TIC Transport Lahore
24 Sh.Munir Ahmed Tourism Officer TIC Transport Lahore
25 M. Shahid Khan Tourism Officer Legal Cell
26 Muhammad Anwar Tahir Tourism Officer Resorts Lahore
27 Ashfaq Ahmad Dogar Tourism Officer S & TP Section Lahore.
28 M.Saeed Ahmed Tourism Officer S&TP TIC Lahore
29 Kamran Akbar Khan Tourism Officer ITHM, Lahore
30 Mrs.Pualine Dayal Tourism Officer ITHM, Lahore
31 Sagheer Ahmed Tourism Officer TIC Transport Lahore
32 Mian Nadeem Anwar Tourism Officer TIC Transport Lahore
33 Muhammad Shafiq Bhatti Tourism Officer P&P Wing
34 S.M.Rashid Qadri Tourism Officer TIC Multan
35 Hamid Ali Cheema Tourism Officer TIC Rawalpindi
36 Fayyaz Ahmad Tourism Officer TIC Transport Lahore
37 M.Qadeer Butt Tourism Officer Chattar Bagh Resort
38 Ishtiaq Mahmood Malik Tourism Officer TIC Rawalpindi
39 Waseem Ahmed Tourism Officer P&P Wing
40 Nasar Ullah Adil Tourism Officer TIC Murree
41 Abbas Khalid Tourism Officer ITHM, Lahore
42 Tariq Rabbani Tourism Officer Finance Wing
43 Qamar Ahmad Tourism Officer TIC Rawalpindi
44 Abid Shaukat Tourism Officer P&P Wing
45 Muhammad Saleem Akhtar Tourism Officer Resrots Lahore
46 Khalid Jamil Tourism Officer TIC Rawalpindi
47 Zulfiqar Hussain Tourism Officer TIC Multan
48 Sohail Anwar Tourism Officer TIC Sahiwal
49 Irfan Ullah Malik Tourism Officer Aimanabad Resort
50 Miss Sadaf Ahmad Tourism Officer ITHM, Lahore
51 Muhammad Arif Tourism Officer S&TP TIC Lahore
52 Asher Iqbal Tourism Officer TIC Multan
53 Mansoor Nabi Noor Tourism Officer TIC Sahiwal
54 Rana Waheed Ullah Tourism Officer TIC Sahiwal
55 Khalid Mehmood Tourism Officer TIC Lahore Airport
56 Abid Nadeem Tourism Officer Administration Wing
57 Moazam Nazir Tourism Officer ITHM, Lahore
58 Mohammad Azam Tourism Officer Fort Manro Resort
59 Muhammad Aslam Bodla Tourism Officer Operations Wing
60 Tehreem Ghulam Nabi Tourism Officer TIC Transport Lahore
61 Qudrat Ullah Bhatti Tourism Officer ITHM, Lahore
62 Javed Iqbal Javed Tourism Officer TIC Transport Lahore
63 Qamar Zaman Tourism Officer ITHM, Lahore
64 Khuda Yar Tourism Officer TIC Murree
65 Shamas Alam Qurreshi Tourism Officer M.D Secretariat 65

ACCOUNTS OFFICER
1 Abu Bakar Siddique Accounts Officer Finance Wing
2 Qamar uz Zaman Bhatti Accounts Officer TIC Transport Lahore
3 Mehmood Ahmed Accounts Officer Operations Wing
4 Tahir Zubair Accounts Officer ITHM Lahore
5 Khuram Nisar Accounts Officer TIC Sahiwal
6 Muhammad Qamar Gauhar Accounts Officer Finance Wing 6

ASSISTANT TOURISM OFFICERS
1 Tariq Pervez Asst.Tourism Officer Finance Wing
2 A.Waheed Khan Asst.Tourism Officer M.D Secretariat
3 Muzamal Saleem Akbar Asst.Tourism Officer Finance
4 Ghulam Murtaza Asst.Tourism Officer Finance Wing
5 Amir Nawaz Khan Asst.Tourism Officer Administration Wing
6 Naveed Anjum Asst.Tourism Officer TIC Rawalpindi
7 Ijaz Ahmad Asst.Tourism Officer Hiran Minar
8 Abu-ul-Hassan Asst.Tourism Officer TIC Multan
9 Maqsood Ahmed Asst.Tourism Officer Transport Affairs
10 Zafar Iqbal Asst.Tourism Officer TIC Rawalpindi
11 Irfan Mehmood Asst.Tourism Officer TIC Multan
12 Irshad Ahmed Asst.Tourism Officer Administration Wing
13 Zahir Khan Durani Asst.Tourism Officer Finance Wing
14 Javed Iqbal Asst.Tourism Officer TIC Shahi Hamam
15 Muhammad Zulfiqar Asst.Tourism Officer TIC Transport Lahore
16 Zakir Hussain Asst.Tourism Officer Operations Wing
17 Muhammad Nadeem Asst.Tourism Officer TIC Lahore Airpot
18 Misbah Ishaq Asst.Tourism Officer TIC Multan
19 Attiq ur Rehman Asst.Tourism Officer S&TP TIC Lahore
20 Sohail Mehmood Dar Asst.Tourism Officer TIC Transport Lahore
21 Farukh Javiad Asst.Tourism Officer Kharian Resort
22 Naseem Ullah Asst.Tourism Officer TIC Murree
23 Rai Shahbaz Khan Asst.Tourism Officer Hiran Minar
24 Altaf Ahmad Ranja Asst.Tourism Officer TIC Rawalpindi
25 Abdul Ghaffar Khan Asst.Tourism Officer Kallar Kahar Resort
26 Zafar Ahmad Khan Asst.Tourism Officer TIC Sahiwal
27 M.Tahir Ch. Asst.Tourism Officer Jallo Resort
28 Manzar Abbas Asst.Tourism Officer TIC Rawalpindi
29 Muhamamd Yasin Asst.Tourism Officer TIC Transport Lahore
30 Amjad Mehmood Asst.Tourism Officer Legal Cell
31 Muhammad Aslam Asst.Tourism Officer TIC Shahi Hamam
32 Nadeem ul Haq Asst.Tourism Officer S&FT Lahore
33 M.Kamran Arif Malik Asst.Tourism Officer TIC Transport Lahore
34 Tanvir Tariq Asst.Tourism Officer M.D Secretariat
35 Zaheer Ahmed Asst.Tourism Officer TIC Transport Lahore
36 Rai Kamran Khan Asst.Tourism Officer Hiran Minar
37 M.Moazam Gulzeb Asst.Tourism Officer TIC Lahore Airpot
38 Imran Malik Asst.Tourism Officer TIC Lahore Airpot
39 Waqar Ahmed Butter Asst.Tourism Officer TIC Transport Lahore
40 Sheraz Akram Asst.Tourism Officer S&TP TIC Lahore
41 Riffat Abbas Pasha Asst.Tourism Officer ITHM Lahore 41

ASSISTANT:
1 Iqbal Khan Assistant Operations Wing
2 Zahid Iqbal Assistant TIC Transport Lahore
3 Muhammad Shafiq Assistant ITHM, Lahore
4 Fawad Akbar Awan Assistant Operations Wing
5 Muhammad Azam Assistant Administration Wing
6 Muhammad Ahmed Assistant TIC Transport Lahore
7 Muhammad Ameer Assistant TIC Multan
8 Khalid Nawaz Assistant TIC.Rawalpindi 8

STENO TYPIST
1 M.Rizwan Tahir Steno Typist TIC Transport Lahore 1

CLERK
1 Tariq Iqbal Booking Clerk TIC Murree
2 Ghulam Abbas Tanvir Record Keeper Finance Wing
3 Ishtiaq Ahmed Clerk TIC Murree
4 Abbas Ali Tahir Clerk ITHM, Lahore
5 Arshad Ali Clerk/A-C Mech. Administration wing
6 Muhammad Arshad Clerk ITHM, Lahore
7 Muhammad Rizwan Rana Clerk M.D Secretariat
8 Babar Hussain Bhatti Clerk TIC Transport Lahore
9 Muhammad Boota Clerk Head Office
10 Naeem Akbar Clerk TIC Multan 10

TYPIST
1 Ijaz ul Haq Typist ITHM Lahore (Long Leave) 1

TELEPHONE OPERATOR
1 Miss Shamoona Fidous Telephone Operator ITHM, Lahore
2 Miss Ghazala Jamshed Telephone Opertor ITHM, Lahore
3 M.Adil Saleem Telephone Operator Administration Wing 3

SECURITY SUPERVISOR
1 Muhammad Usman Security Supervisor TIC Transport Lahore 1

BOAT MECHANIC
1 Mushtaq Ahmed Boat Mechanic Operations Wing 1

HEAVY DUTY DRIVER

1 Nabi Ahmed Heavy Duty Driver TIC Murree 1

LIGHT DUTY DRVER

1 Muhammad Ashfaq Light Duty Driver M.D Secretariat
2 Habib Ullah Light Duty Driver S&TP TIC Lahore
3 Murid Hussain Light Duty Driver Administration Wing
4 Abdul Nisar Light Duty Driver Operations Wing
5 Mazhar Ali Light Duty Driver M.D Secretariat
6 Maqsood Rehmat Light Duty Driver Finance Wing
7 Haider Masih Light Duty Driver Administration Wing 7

DISPATCH RIDER

1 Muhammad Aslam Dispatch Rider Administration Wing 1




BOAT MAN

1 Muhammad Nazir Boatman Hiran Minar
2 Muzafar Ahmad Boatman Chairlift Patriata 2


SECURITY GUARD
1 Razzaq Ahmed Security Guard Hiran Minar
2 Irshad Hussain Security Guard ITHM, Lahore
3 Javed Iqbal Security Guard Hiran Minar
4 Muhammad Nazir Security Guard Head Office
5 Muhammad Ilyas Security Guard TIC Transport Lahore
6 Israil Khan Security Guard TIC Transport Lahore
7 Muhmmad Ashfaq Security Guard M.D Secretariat
8 Muhammad Arif Security Guard TIC Rawalpindi
9 Muhammad Azam Security Guard Shahi Hamam
10 Muhammad Ramzan Security Guard TIC Transport Lahore
11 Mukhtar Ahmed Security Guard ITHM, Lahore
12 Muhammad Akram Security Guard TIC Multan
13 Muhammad Jamil Security Guard TIC Rawalpindi
14 Ghulam Sarwar Security Guard TIC Multan
15 Mukhtar Ahmed Security Guard Changa Manga Resort
16 Shaukat Ali Security Guard Operation Wing 16

CHOWKIDAR
1 Fazal Rahim Chowkidar Head Office
2 Ahmad Bakhsh Chowkidar TIC Bahawalpur
3 Mohammad Saleem Chowkidar TIC Multan
4 Mazhar Hussain Chowkidar TIC Rawalpindi
5 Muhammad Abdul Rauf Chowkidar TIC Murree 5
NAIB QASID
1 Ansar Mehmood Naib Qasid TIC Rawalpindi
2 Ghulam Rasool Naib Qasid TIC Rawalpindi
3 Tariq Masih Naib Qasid OperationsWing
4 Muhammad Zarif Naib Qasid ITHM, Lahore
5 Umer Hayat Naib Qasid Administration Wing
6 Ajmal Khan Naib Qasid TIC Rawalpindi
7 Muhammad Khalid Naib Qasid Administration Wing
8 Gulzar Ali Naib Qasid ITHM, Lahore
9 Muhammad Akhtar Naib Qasid Operations Wing
10 Muhammad Farooq Naib Qasid TIC Murree
11 Karamat Ali Naib Qasid M.D Secretariat
12 Nisar Ahmed Naib Qasid TIC Sahiwal
13 Mukhtar Ahmed Naib Qasid TIC Lahore
14 Muhammad Rafiq Naib Qasid M.D Secretariat 14

PAINTER
1 Muhammad Yousaf Painter Head Office 1
HELPER
1 Zakir Hussain Helper Changa Manga Resort
2 Habib Shah Helper P&P wing 2

LIFE GUARD
1 Saif Ali Life Guard M.D Secretariat 1

MALI
1 Muhammad Abbas Mali Head Office
2 Muhammad Arshad Mali/Naib Qasid Finance Wing 2

SWEEPER
1 Aslam Masih Sweeper Operation Wing 1



NAIB QASID

1 Tariq Masih Naib Qasid Operations Wing
2 Muhammad Zarif Naib Qasid ITHM, Lahore
3 Umer Hayat Naib Qasid Head Office/GM(A)
4 Muhammad Khalid Naib Qasid Head Offic
5 Gulzar Ali Naib Qasid ITHM, Lahore
6 Muhammad Akhtar Naib Qasid Operations Wing/
7 Karamat Ali Naib Qasid M.D Secretariat
8 Muhammad Rafiq Naib Qasid M.D Secretariat
9 Muhammad Yousaf Painter Head Office
11 Muhammad Arshad Mali Finance Wing

SECURITY GUARD
Irshad Hussain Security Guard Operations Wing
Muhammad Nazir Security Guard Head Office
Mukhtar Ahmed Security Guard ITHM, Lahore
Mukhtar Ahmed Security Guard Operations Wing
Fazal Rahim Chowkidar Head Office


FUNCTIONS OF PERSONNEL DEPARTMENT:
The primary function of personnel department is to get job effectively and with little fractional as possible. It has the following functions:
To give the training to the workers according to need of the job.
To check the performance of workers
To recommend for promotion
To developed good working relationship among the employees
To provide the incentives and other facilities such as medical and safety allowances etc.

RECURRENT, SELECTION, TRAINING AND BENEFITS:
Selection
The explicit goal of the selection process is to verify and hire individuals who have the knowledge, skills, and ability to perform the job, within the organization. Additionally the selection process provide information to applicant about organization, candidate learns more about organization and if they perceive a conflict between their values and their organization they can self-selected themselves out of the applicant pool.
Selection become a two-way street, allowing employer if there appears to be a mismatch .in this way organization sustain a culture by selecting out there individuals who might attack or undermine its core value.
The personnel department of TDCP, which it has, its office in Lahore is very strict in selection of its employees. Based on the merit, managing director and general manager advertise in national newspapers, ask for applicants. After getting applications, TDCP short-listed these applicants. The short listed candidates are called for an interview and the selected candidates are sending for final and last interview, after this successive interviews they are selected as a trainee in the organization.
Training
During the training program the trainee undergoes with different professional trainings, workshops and seminars, in house training included work with the different offices concern departments along with refreshes courses and short courses etc.
Benefits to employees
Salaries according to the government pay scales.
House building loans and equal to 46 basic salaries at interest rate of 2%.
Fuel, electric and other fringe benefits.
Medical allowance.
House rent according to the pay scale.
General provident fund etc.
Pension according to the pay scale after the retirements from the job.




BUSSINESS TRANCTION:
To give to any person employed by the Corporation a Commission of the profits or any particular of business or transaction.

From time to time to make, vary , repeal by –law for the regulation of the business of the Corporation, its Officers and Servants.
Before recommending any dividend to set aside portions of the profits of the Corporation to form a fund to provide for pensions, gratuities or compensation or to create any provident or benefit Fund.
To open current account or letter of credit for any amount with any bank and to give instructions for operation of such accounts.
SECRETARY
The Board shall appoint a Secretary of the Corporation who shall perform such function and duties as are required in these Articles, or as may be directed by the Board.
GENERAL MEETING
The statutory general meeting of the Corporation shall be held within a period of not less than three months, nor more than six months from the date of commencement of the business in accordance with the provisions of section 157 of the Ordinance.
The general meeting of the Company shall be held within 18 months from the date of its incorporation and thereafter once at least in every calendar year within a period of six months following the close of its financial year not more than fifteen months after the holding of the preceding annual general meeting as may be determined by the Directors.
The business of an Annual General Meeting shall be to receive and consider the profit and loss account and balance sheet, the reports of the Directors and the Auditors, to elect Auditors in place of those retiring, to declare dividends, and to transact any other business which under these presents, ought to be transacted at
An Annual General Meeting and any business which under these presents, ought to be transacted at an Annual General Meeting and any business which is brought under consideration by the report of the Directors, issued with the notice convening the meeting. All other business transacted at General Meeting and all business transacted at an Extraordinary General Meeting shall be deemed special.

CAPITALIZATION OF PROFITS
Any general meeting may, upon recommendation of the Board, resolved that any undistributed profits of the Corporation, (including profit carried and standing to the credit of any reserve or reserves or other special accounts or representing premium received on the issue of shares and standing to the credit of the share premium account and capital reserves arising from realized or unrealized appreciation of the assets or goodwill of the Corporation or from any acquisition/sale of interest in other undertaking) not required for paying the dividends of any shares issued with preferential or other special or privileges in regard to dividend, be capitalized. Such capitalized undistributed profits and reserves shall be distributed amongst such of the shareholders as would be entitled to receive the same if distributed by way of dividend, and in the proportion, on the footing that they become entitled thereto as capital. All or any part of such capitalized funds may be applied on behalf of such shareholders for payment in full or in part either at par or at such premium as the resolution may provide for any unissued shares or debentures of the Corporation which shall be distributed accordingly, and such distribution or payment shall be accepted by such shareholders in full satisfaction of their interest in the said capitalization.








FUNCTIONAL DEPARTMENTS:
· Transport Wing
· Institute of Tourism And Hotel Management (ITHM)
· Resorts
· Chair-Lift Murree
· Tourist Information Centers (TIC)
· Package Tours

Transport Wing:
Transport Wing of Tourism Development Corporation of Punjab provides comfortable transport system to the different tourist destinations on regular and seasonal basis. The transport system is equipped with a fleet of luxury A/C buses and operated from Tourist Information Centers located in the heart of major cities of Punjab. Advance booking is available round the clock at the terminals, booking is also be made on telephone.
At present: Lahore-Multan-Lahore, Lahore-Rawalpindi-Lahore, Lahore-Murree-Lahore, Multan-Rawalpindi-Multan services are in operation.
Lahore-Swat-Lahore, Rawalpindi-Swat-Rawalpindi, Rawalpindi-Balakot-Rawalpindi, Multan-Murree-Multan are seasonal services.
Vans, Coaster, Buses are available for special booking.

ITHMS (Department of Human Resource Development):
Tourism industry in Pakistan has experienced various difficulties in finding professional skilled persons for its growth . To bring this gape TDCP established its academy of tourism in 1988. The demand from the trade indicated that there is high potential for those who have professional skill and knowledge. TDCP conduct classes on regular basis and earns quit handsome amount.
The Institute of Tourism and Hotel Management in Lahore and Rawalpindi are offering following courses for human resource development.
· Diploma in Tourism and Hotel Management (One Year Program)
· Certificate in Languages
· Air Passengers Tariff & Ticketing Course
· Food and Beverages Service
· Tour Guiding
· Tour Operation
· Chef / Cooking Course
· Short and Long Term Programs in Information Technology


TDCP RESORTS:
TDCP has its own network of Resorts in all over the prominent places of Punjab. Those tourists who want first class service, avail the facility of these resorts. It provides modern facilities of hotel as well as other features like outdoor catering and Bar-B-Que. These resorts generating revenue for the department and adding a positive impect on the prospective buyers of the tourism service. Its has the following resort at different places:
1. Jallo Park Tourist Resort
It is situated in the park spread over 550 Acres which consist of wildlife enclosures, children play area and other amusements. TDCP Resort offer air-conditioned Tourist Huts, Dormitories, Camping, Barbecue and Restaurant facilities.

2. Changa Manga Tourist Resort
TDCP Resort is situated 80 Km from Lahore. Changa Manga is the world's largest man made forest on about 5000 hectors. TDCP offers air-conditioned lodges for tourists. One can enjoy with mini-train ride in the natural environment and boating in the beautiful lake.
3. Kallar Kahar Resort
It is a beautiful spot on the bank of a natural lake full of waterfowls and surrounded by hills. It takes approximately 2 hours on motorway from Lahore and Islamabad to reach this beautiful resort. The nearby attractions are Kitas Temples, the mausoleum of Hazrat Haq Bahoo where dancing peacocks can be seen, Nandana Fort where the famous historian Al-Beruni measured the circumstance of earth, Khewra Salt Mines and the nearby area where pre-historic period fossils has been discovered. TDCP Resort consists of 12 bedrooms motel, restaurant, public amenities, Barbecue and boating facilities.
4. Fort Munro Resort
Another pleasant summer site in Southern Punjab situated 80 Km from Dera Ghazi Khan on Quetta Road and is 6470 feet high than sea level. The tourist enjoys adventurous drive along with rock formation on way. TDCP Resort consist of 5 bedrooms motel/restaurant on the bank of a beautiful Dame's lake and fruit garden.
5. Lal Sohanra Resort
The TDCP motel and restaurant at Lal Sohanara Park and Game Reserve is spread over 10 acres near Bahawalpur. The air-conditioned 6-bedroom motel is set in idyllic surroundings and has its own restaurant, snack bar and swimming pool. The nearby lake offers excellent boating and fishing facilities. This area is best for eco-tourism and is called the gateway to Cholistan Desert.
6. Chiniot Resort
The TDCP stop over and resort at Chiniot is situated at the Chenab Bridge overlooking the river. There is an operational restaurant and spacious lawns with shaded seating and picnic areas. The tourist can visit nearby Chiniot town, which is very old and famous for its woodcarvings and furniture, Mosques and buildings of Mughal period.

7. TDCP Skyride Project - PATRIATA
Patriata is 25 Km from Murree and has become a new tourist place. TDCP has set up a chairlift and cable car system, which takes visitors up to Patriata Ridge in two stages from Gulehria Gali. The first stage is by chair lift up to Patriata Bazaar. From here visitors transfer to cable car gondolas for the ride to Patriata Ridel. A restaurant has also been established. Further plans include development of wildlife-park at the mid-station.


8. Chattar Bagh Resort
Nestling at the base of the Murree Hills, the Chattar Bagh recreational facility provides a quick back from the hustle and bustle of life in the twin cities of Rawalpindi and Islamabad. Scenic walks along a gently flowing stream and waterfall and the surrounding hillside are perfect attractions. Chattar Bagh has a restaurant and barbecue area as well as air-conditioned tourist cottages. Children Park and playground are spread over an area of 12.5 acres. Driving through pine country on the smoothly carpeted road to Murree, the Stopovers of Salgran, Charra Pani and Ghora Galli provide excellent roadsides facilities to the tourists.

Chair-Lift Murree:
The main revenue generation activity of TDCP is Chair Lift situated at Ayubia, The Queen of the Hills (Murree). This place is nine minutes ninety minutes drive from Rawalpindi and Islamabad. In 2001 it generated net income of Rs 20,362,160 (Source: financial statement of TDCP 2001) which is the highest in all revenue compare to other activities

Tourist Information Centers (TIC):
TDCP, has its Tourist Information Centers (TIC) at every main cities of the Punjab and at the important places where tourist can approach easily. These centers disseminate information regarding tours and packages offered and other recreational events conducted by the by the organizer. Printed material, Brochure and Posters of different tourist destinations are available for the information and guidance.

.
MODE OF FUNDING
TDCP is a government public Ltd company, the main goal of this company is to promote tourism and developing tourist facilities in the Punjab and in Pakistan by-n-large. The main source of funding is government of Punjab in the form of grants, loans and annual funds for developing projects. Along with this it has other resources to generate funds from its different activities. The government of Punjab provides the funds on the following basis:*

(a) Immovable operating property and assets held by defined directorate of Tourism to leased out TDCP limited on long term basis on nominal rates.
(b) 100 million be provided TDCP over period of five years in shape of development grant.
(c) A sum of Rs 15 million will be provided each year to meet the annual expenditure incurred on non-development expenses.





PRODUCTION FACILITIES

Tourism is related to service industry, its product is respective areas and destination where these tours go and its consumers are the tourists who avail the facility of tour organizer*. Service firms are under great pressure to increase productivity, since the service industry is highly labor intensive, cost have been raising rapidly. TDCP has the number of operations through which they sell their services to clients:

TDCP have adopted different strategies and approaches to improve the productivity of it services.
The first is that TDCP selected those persons who have capacity to work hard and those who are very much skillful in their concern fields, skillful person can perform better as compare to unskilled one. The second approach is to provide quality service, always try to maintain the quality y of the service.’ The third is to “industrialize” the service by introducing and adding the equipment and standardizing production. The fourth is to design more effective service and the sixth is to provide more incentives to it customers in the form of discounts in tours if the number of the members more in any group at different tour packages.
The government of Punjab has also taken an important step towards the development of Tourism in the country by establishing TDCP on 4th May 1987. the main objectives and for the promotion of tourism set forward for the corporation are:
Construction and develop tourism in Punjab.
To provide transportation facilities in for the tourist.
To establish the requisite infrastructure in the for the promotion for tourism in the province.
To provide facilities of motels and Restaurant en routs.
To provide inter city coach service.
To set up Tourist Information Centers to provide relevant information.
To develop existing and new tourist destinations across the province.

THE IMPORTANT PROJECTS ARE AS UNDER:

Construction of tourist Lodge at Kallar Kahar and Fort Munro.
Development of Tourist Village at Jallo park near Lahore.
Tourist Resort for High Way travelers between Attock, Gujrat and Lahore.
Construction of a Motel and a restaurant at Lal Sohanra Park Bahawalpur.
Construction of tourist resort between Lahore and Multan.
Development of Rotas Fort as tourist Resort.
Tourist Resort for high way travelers at chock Bahodur ( Rahim Yar Khan).
Tourist Information Center (TIC) at Murree, Rawalpindi Multan and Bahawalpur.
Development of recreational facilities at Chatter Bagh.
Construction of tourist at Changa Manga.
TDCP offers package tours to Northern Areas under the caption of Adventures Express.

New Attractions:

Punjab the land of five rivers, is endowed with many historical and beautiful scenic attractions. Its is one of the fertile land in the world having an excellent network of rivers and canals. Historically, it has been a passage of great kings and worriors and thus, remained the credile of ancient civilizations. Punjab hass a very beautiful hill-top, plateau, deserts and vast plans.

A journey through Punjab is a breathtaking lesson in history. The seductive past lives on: in the myths that engulf its monuments, and in the age-old skills practiced by modern artisans. Surrounded by the loud clutter of traffic, reminiscences of a glorious past can be traced everywhere.
Punjab truly is the land which is enduringly antiquated and progressively modern. Where old is not dated and the new is not merely a passing fashion. A few days spent there is like having lived through the experience of centuries.
Ancient but modern-this is the paradox and joy of Punjab, which is forged in the crucible of one of the oldest civilizations. Here the traveler will find a mosaic of resolute and time-tested cultures woven together by the pure faith of Islam. These cultures find vivid expression in the beautiful mosques, tapestries, literature and handicrafts which bear witness to adroit skills perfected over of a land of snow-lad mountains and parched plains, green fields and rich orchards, sweeping rivers and awe-inspiring valleys.
The first records of history can be traced back to the great 5000-year old Indus Valley Civilization. Many planned cities have been excavated at Harappa and Taxila. The spirited Aryans who came to the Sub-Continent around 2000 BC became the settlers, pushing back the Dravidians further South. The were followed by the great Alexander, the Tartars, Mohammad Bin Qasim, Mahmood Ghaznavi, the Khiljis, the Lodhis, the great Mughals.and the British. This is besides an illustrious line of scholars and saints like Alberuni, and Ali Hajveri who came to this part of the world and were awe-struck by its beauty.
The past lingers on in its perpetuity. There is no wistfulness for what was, nor hastiness for what will be. Discover the major cities: Lahore –the bastion of Mughal spirit Rawalpindi-the gateway to the Karakorum Highway; Multan –the treasurer of heritage and mysticism; Bahawalpur –the land of the princes; Taxila- custodian of the Ghandaran art; Jhang –the torch-bearer of romance; Harappa-a subtle rendezvous of centuries; Murree-a jewel of a hill station; Cholistan-passport to adventure; Jhelum- the land of the brave.
Explore Punjab by spending some time in a village. Because, though Punjab has well planned cities and beautifully conceptualized residential colonies, most of its people are rural folk for whom life moves at a snail’s pace and revolves around the cycle of seasons, studded with a variety of fairs and colorful folk festivals all around the year. The houses are, for the most part, built of mud and clay, and strengthened with straw. Water is pumped from an artesian well. Yet the hospitality of the rural folks is something that you will never be able to forget. They are the proud custodians of a culture that even could not work away.

Package Tours:
Explore the beautiful North of Pakistan with TDCP PESHAWAR & KHYBER PASS
Steam-Safari
03 DAYS DELUXE TOUR
Day-1:
Departure (either from Lahore or Islamabad) for the historic frontier city, Peshawar, capital of Pakistan's North Western Frontier Province - the land of Pathans. En-route, pass by Taxila, one of the sub-continent's archaeological treasures and once an important city of the Kingdom of Gandhara. Visit excellent Taxila Museum, which houses the best collections of Buddhist sculpture and art. Later, stop at Attock Bridge, midway between Islamabad and Peshawar, to see the confluence of the muddy Kabul River and the clear Indus. Overnight at Peshawar (Pearl Continental Hotel).
(Travel Time: 8 hrs. from Lhr; 3 hrs. from Isb.)
Day-2:
For today, we have worked out two options for you. The first option offers full day excursion of Khyber Steam Safari - a lifetime adventure through the historic Khyber Pass by antiquated steam engines train. With an early morning departure from Peshawar Cantt. Railway Station, a ride on this remarkable railway line, with its 34 tunnels and 92 bridges, is an experience not to be missed. From the top of the Pass at Landi Kotal, you can see across the border into Afghanistan. The second option prepares you for a half-day excursion (by road) to the legendary Khyber Pass, a silent witness to countless events. Its panoramic view captures our imaginations since it has been of enormous strategic importance in the past. Afternoon free to walk around in the fascinating bazaars of old city to experience the distinct culture of local folk. Here, you can also hunt out obscure treasures of antique tribal jewelry, or bargain over sumptuous Central Asian carpets. Overnight at Peshawar (Pearl Continental Hotel).
(Travel Time: 6 hrs. - both ways)
Day-3:
Drive back to Lahore or Islamabad. Short stay en-route. Sightseeing. Arrival in Lahore or Islamabad. End of Tour.
(Travel Time: 8 hrs. - 3hrs.)
*Tour Price
US$ 250.00 per person (First Option)
US$ 180.00 per person (Second Option)
* (For a group of minimum 6 persons)
ITEMS INCLUDED
Air-conditioned transport, hotel accommodation with breakfast (on double-sharing basis), round-trip ride, refreshments/picnic lunch at Landi Kotal, conducting officer/tour manager (English speaking), toll taxes, fuel, jeeps, entrance tickets at the places of interest.
Khyber Steam Safari Departures-2001
Jan-07/14.......Feb-11/18.......Mar-11/25.......Apr-15/29.......May-13.......Jul-08
Aug-12/26......Feb-16/30.......Mar-14/28.......Nov-11...........Dec-30
Explore the beautiful North of Pakistan with TDCP KAGHAN VALLEY
Pakistan's most scenic and enchanting area
06 DAYS DELUXE TOUR
Day-1:
Departure (either from Lahore or Islamabad) for Abbottabad (1,220 meters) - gateway to the captivating north of Pakistan. Short stay at Taxila Museum - an excellent museum housing the best collections of Buddhist sculpture and art from 4th C.BC to 5th C.AD. Arrive at Abbottabad, one of the country's finest hill stations with its salubrious climate and colonial-era flavor. Overnight at Abbottabad (Greens Lodges).
(Travel Time: 8 hrs. from Lhr; 2 ½ hrs. from Isb.)
Day-2:
Morning, leave for Naran (2,427 meters) - the center of tourism for the Kaghan Valley. Short stay at Balakot, gateway to the Kaghan Valley and the old scene for an important battle during 19th century, where switch over to jeeps and drive to Naran - the place, with its stunning scenery, is a fisherman's dream. Overnight at Naran (Pine Park Hotel).
(Travel Time: 8 hrs.)
Day-3:
Today, have an excursion to the beautiful Lake Saif-ul-Maluk (3,215 meters) - 10 km to the east - Naran's prime attraction. The lake's name is related to Prince Saif-ul-Maluk, who fell in love with a fairy from the mountain. The place gives an exquisite look on a clear day when the pointed peak of Malika Parbat (5,290 meters) is mirrored in its deep-blue waters. Back to Naran. Afternoon free for walks and treks into the surrounding hills. Overnight at Naran.
(Travel Time: 8 hrs.)
Day-4:
Drive along the Kunhar River to Shogran (2,400 meters), one of the loveliest and unspoilt locations in Kaghan Valley. En-route watch the magnificent views of Musa-Ka-Musallah (prayer mat of Moses), Makra peak (3,885 meters) and Malika Parbat, the highest mountain in the area. Afternoon, wander through the fragrant pine forest to high summer pasture at Seri Paya ( a superb place for camping), or stroll through the flowers in the lush-green meadow. Overnight at Shogran (Pine Park Hotel).
(Travel Time: 4 hrs.)
Day-5:
Leave for Murree (Queen of the hills) via Muzaffarabad, an important post at the junction of the Kunhar and Jhelum rivers. Also, cross Kohala Bridge (Azad Kashmir), and sightseeing en-route. Arrive Murree (2,240 meters), the most developed of Pakistan's hill stations, and summer capital of the British Indian Empire. By the evening, have a stroll along the Mall, lined with cafes and souvenir shops, as well as the place to 'be seen'. Overnight at Murree (Grand Heights).(Travel Time: 6 hrs.)
Day-6:
Departure for Islamabad or Lahore. On the way to Lahore by motorway, short stay at Kallar Kahar, known for its salt-water lake, wild peacocks and fruit gardens. Arrival at Lahore. End of Tour.
(Travel Time: 1 ½ hrs. or 7 hrs.)
*Tour Price
US$ 145.00 per person
* (For a group of minimum 6 persons)
Best time to visit:
May to September
ITEMS INCLUDED
Air-conditioned transport, hotel accommodation with breakfast (on double-sharing basis), conducting officer/tour manager (English speaking), toll taxes, fuel, jeeps, entrance tickets at the places of interest.
Explore the beautiful North of Pakistan with TDCP PESHAWAR, GILGIT, HUNZA & SKARDU
(Steam-Safari)
15 DAYS DELUXE TOUR
Day-1:
Departure (either from Lahore or Islamabad) for the historic frontier city, Peshawar capital of Pakistan's North Western Frontier Province - the land of Pathans. If departure from Lahore on motorway, pass by Kallar Kahar, known for its salt water lake, wild peacocks and fruit gardens. Later, short stay at Taxila, which was once an important city of the Kingdom of Gandhara. Its excellent museum preserves the best collections of Buddhist sculpture and art glimpsing the full splendor of Taxila in its heyday. Overnight at Peshawar (VIP Guest House).
(Travel Time: 9 hrs. from Lhr; 3 hrs. from Isb.)
Day-2:
Morning, visit Khyber Pass - Pak-Afghan Border, 56 km from Peshawar. This historical legendary Pass, a silent witness to countless events, captures our imagination, since it has been of enormous strategic importance in the past. From the top of the Pass, you can see across the border into Afghanistan. Afternoon, visit the aesthetic Mahabat Khan Mosque, and walk around in the fascinating bazaars of the old city including the popular Qisa Khawani Bazaar (Story-Tellers Bazaar). Here, you have great opportunity to see, meet and experience the distinct culture of local folks. Overnight at Peshawar.
Day-3:
Departure for Abbottabad (1,220 meter) - gateway to the captivating north of Pakistan - is a pleasantly cool hill station with its salubrious climate. Abbottabad, named after the British Administrator, Sir James Abbott, is one of the country's finest hill station, and still preserves some colonial-era flavor. Sightseeing en-route at Abbottabad (Green Lodges).(Travel Time: 4 ½ hrs)
Day-4:
Departure for Besham - gateway to K.K.H, the old silk route. The Karakoram Highway - 'getting there being half the fun' - threads its way through some of the most dramatic mountain scenery in the world. This 1300 kms-long engineering miracle links Pakistan to China. The journey along K.K.H provides a unique and exhilarating experience where you can marvel not just at the natural landscape but also at the ingenuity of man. Sightseeing en-route. Overnight at Besham.
(Travel Time: 4 hrs)
Day-5:
Drive along with Indus River for Gilgit, the administrative center of Northern Pakistan. Gilgit is an ancient cross-route and the key-junction in the north for travel to all parts of the compass. On the way, you can have a breath-taking view of world famous mountain-peak, Nanga Parbat (8,125 meters). Overnight at Gilgit (PTDC Hotel).
(Travel Time:9hrs)
Day-6:
Departure for Karimabad - the most popular spot in Hunza Valley. Karimabad is a delightful village set in a wonderful location. The view of Hunza Valley in autumn is incredible, though it remains spectacular at any time of the year. On the way to Hunza, have a panoramic view of snow-capped peak, Rakaposhi (7,788 meters). Afternoon, visit the dominating Baltit Fort, 900 years old summer residence of Mir of Hunza. The Fort offers a superb view of Hunza Valley from its roof. Overnight at Karimabad (PTDC hotel).
(Travel Time: 3 hrs)
Day-7:
Departure for Khunjrab Pass (Pak-China Border), which is also called Khunjrab Top (4,773 meters), the highest metal led international border-crossing in the world. Driving on the world famous Karakoram Highway, we see spectacular scenery with high lofty mountains. On the way, visit Sust, the last Pakistani Check Post. After Sust is the 60 km long wilderness to the top. Khunjrab National Park is the main highlight of this section of the journey. Drive back to Gulmit for overnight stay (Marco Polo Inn).(Travel Time: 7 hrs - both ends)
Day-8:
Early morning, sightseeing tour of Gulmit (Upper Hunza Valley), which is half-way between Gilgit and Khunjrab Pass. Beautiful mountain views in all directions including those of Passu Glacier as well as the Passu and Batura peaks, charming people and village atmosphere continue to draw your attention. The place offers blooming fruit trees during the season, and some good mountain walks where you can enjoy the serenity that the majestic scenery offers. After sightseeing, leave for Karimabad to visit is bazaar. Overnight at Karimabad (PTDC hotel).
(Travel Time: 1½ hrs)
Day-9:
Departure for Skardu (2,286 meter), gateway to the mountain kingdom of Pakistan. Skardu is set in a landscape of towering mountains, deep gorges, resounding waterfalls and calm, deep lakes. En-route was stop at various scenic spots and local villages. With is dramatic setting, the town provides a starting point for some of the most spectacular trekking and mountaineering opportunities that Pakistan has to offer. On the way, short stay at Gilgit and sightseeing. Overnight at Skardu (PTDC Hotel)
(Travel Time: 9 hrs)
Day-10:
Situated 8 km south of Skardu is jade-green Satpara Lake, well-stocked with trout. On a trip to the lake, pass by the meditating Buddha carved on a large rock around Satpara Lake. You have time to relax at this beautiful, tranquil spot, which is well worth a visit. Overnight at Shangrilla Resort, Skardu.
(Travel Time: 1½ hrs.)
Day-11:
Excursion to the peaceful Kachura Lake, located 30 km west of Skardu is surrounded by high mountains. Teeming with brown trout, near the lakeside, exquisite apple and apricot trees blossom during the season. The lake is set in the magnificent surroundings of fancy Shangrilla Resort, which consists of Chinese-style pagoda-roofed cottages where you can stay with a difference. Overnight at Shangrilla Resort.
Day-12:
Departure for Chilas. The main attraction of Chilas is the incredible collection of rock art, which depict the early history of the region. Here, look into the riverside stone-carvings showing a comprehensive record of different events and experiences by the ancient travelers. Overnight at Chilas (Shangrilla Hotel).
(Travel Time: 7 hrs)
Day-13:
Departure for Besham, half way between Islamabad and Gilgit, is a small busy place along the K.K.H. It was a good overnight stopover for the old caravans going to Afghanistan through scenic Shangla Pass, and to Punjab plains through Abbottabad. From your PTDC hotel at Besham, you can scramble down to the grey sandy shores of Indus. Overnight at Besham (PTDC Motel).(Travel Time: 7 hrs)
Day-14:
Departure for Abbottabad. Half day excursion to Thandiani, the prettiest of the hill-tops chain in the North. The winding road climbs 26 kms from Abbottabad through fragrant pine forests to this tiny, unspoiled hill station (height: 2,690 meter) with photogenic views in all directions. Overnight at Abbottabad (Greens Lodges).
(Travel Time: 4 hrs + a hr.)
Day-15:
Departure for Islamabad or Lahore. Short stay en-route. Arrival at Lahore/Islamabad End of Tour.
(Travel Time: 2½ hrs or 8 hrs.)
*Tour Price
US$ 930.00 per person
* (For a group of minimum 6 persons)
ITEMS INCLUDED
Air-conditioned transport, hotel accommodation with breakfast (on double-sharing basis), conducting officer/tour manager (English speaking), toll taxes, fuel, jeeps, entrance tickets at the places of interest.







Explore the beautiful North of Pakistan with TDCP PESHAWAR, CHITRAL, SWAT, GILGIT HUNZA & ABBOTTABAT
Steam-Safari
17 DAYS DELUXE TOUR
Day-1:
Departure (either from Lahore or Islamabad) for the historic frontier city, Peshawar capital of Pakistan's North Western Frontier Province - the land of Pathans. Short stay at Taxila, which was once an important city of the Kingdom of Gandhara. Its excellent museum preserves the best collections of Buddhist sculpture and art glimpsing the full splendor of Taxila in its heyday. Overnight at Peshawar (VIP Guest House). (Travel Time: 9 hrs. from Lhr; 3 hrs. from Isb.)
Day-2:
Morning, visit Khyber Pass - Pak-Afghan Border, 56 km from Peshawar. This historical legendary Pass, a silent witness to countless events, captures our imagination, since it has been of enormous strategic importance in the past. From the top of the Pass, you can see across the border into Afghanistan. Afternoon, visit the aesthetic Mahabat Khan Mosque, and walk around in the fascinating bazaars of the old city including the popular Qisa Khawani Bazaar (Story-Tellers Bazaar). Here, you have great opportunity to see, meet and experience the distinct culture of local folks. Overnight at Peshawar.
Day-3:
Departure for Chitral, an area of outstanding natural beauty and lofty mountains - also home of a fascinating variety of people including the non-Muslim Kalash. Driving along the Swat River, we pass through Dir District, and independent kingdom before 1960s. Here, switch over to jeeps for the most spectacular section of the journey, and climb zigzag over the Lowari Pass (3,118 meter) into Chitral. Overnight at Chitral (PTDC Motel).
(Travel Time: 10 hrs)
Day-4:
Explore the beautiful Kafiristan - the land of Kalash people. The Kalash, numbering approximately 3,000, have fascinated anthropologists and historians by their obscure origins, colorful festivals, curious customs and rituals. Visit the Bamburit Valley, the most popular and picturesque valley in the area full of scattered villages, timber-houses and long, fertile stretches of cultivation against the backdrop of towering snow-capped mountains. Have the opportunity to see the Kalash women in their strikingly colorful, unique customs. Drive back to Chitral for overnight stay.
(Travel Time: 3 hrs-both ways)
Day-5:
Day excursion to Garm Chashma (Hot Springs), 45 kms. North west of Chitral, is famous for its hot sulphur springs believed to heal skin diseases, rheumatism and headaches. En-route pass by the old, impressive Chitral Fort, still occupied by descendants of the Chitrali Royal family. From the fort is a captivating view of majestic Trich Mir (7,708 meter), the highest peak of the Hindukush Range with the Chitral River flowing nearby. Drive back to Chitral. Afternoon visit lively, colorful and atmospheric Chitral Bazaar, famous for household objects, antiques and handicrafts obtained from the remote valleys. Overnight at Chitral (PTDC Motel).
(Travel Time: 5 hrs - both ways.)
Day-6:
Departure for Saidu Sharif - the capital of Swat Valley. Sightseeing en-route. Short stay at Dir District. Overnight at Marghzar, Swat (Hotel White Palace).
(Travel Time: 8 hrs)
Day-7:
Morning visit the well-preserved Swat Museum, with its impressive collection of Gandhara Buddhist statues and local artifacts. This is followed by a visit to the ski resort Malam Jabba (3,000 meter), a popular picnic spot offering excellent views down into the main Swat Valley. Later, departure for Besham via the scenic Shangla Pass (2,134 meter), which gives a breath taking and panoramic view of Swat Valley. Overnight at Besham (PTDC Motel).
(Travel Time: 6 hrs)



Day-8:
Departure for Gilgit along with Indus River on the world famous Karakoram Highway. The Karakoram Highway - 'getting there being half the fun' - threads its way through some of the most dramatic mountain scenery in the world. This 1300 kms-long engineering miracle links Pakistan to china. The journey along K.K.H. provides a unique and exhilarating experience where you can marvel not just at the natural landscape but also at the ingenuity of man. On the way, you can have an awe-inspiring view of world famous mountain-peak, Nanga Parbat (8,125 meters). Overnight at Gilgit (PTDC Hotel).(Travel Time: 8½ hrs)
Day-9:
Sightseeing tour of Gilgit, the administrative center of Northern Pakistan, and the key-junction in the north for travel to all parts of the compass. Afternoon, visit the popular Polo grounds and very typical mountain bazaars. Overnight at Gilgit (PTDC Hotel).
Day-10:
Departure for Gulmit (Upper Hunza Valley), which is half-way between Gilgit and Khunjrab Pass. Beautiful mountain views in all directions including those of Passu Glacier as well as the Passu and Batura peaks, charming people and village atmosphere continue to draw your attention. Overnight at Gulmit (Marco Polo Inn).
(Travel Time: 4½ hrs.)
Day-11:
Full day excursion to Khunjrab Pass (Pak-China Border), which is also called Khunjrab Top (4,733 meters), the highest metal led international border-crossing in the world. Driving on the world famous Karakoram Highway, we see spectacular scenery with highest lofty mountains. On the way, visit Sust, the last Pakistani Check Post. After Sust is the 60 km long wilderness to the top. Khunjrab National Park is the main highlight of this section of the journey. Drive back to Gulmit for overnight stay (Marco Polo Inn).(Travel Time: 7 hrs - both ways)
Day-12:
Departure for Karimabad - the most popular spot in Hunza Valley. Karimabad is a delightful village set in a wonderful location. The view of Hunza Valley in autumn is incredible, though it remains spectacular at any time of the year. On the way to Hunza, have a panoramic view of snow-capped peak, Rakaposhi (7,788 meters). Afternoon, Time: Bazaar. Overnight at Karimabad (PTDC hotel).
(Travel visit Karimabad 7 hrs.)
Day-13:
Hunza Valley offers enchanting scenery with glooming fruit trees and some good mountains walks where you can enjoy the serenity that the majestic scenery offers. Visit the simple yet dominating Baltit Fort, and the older Altit Fort, the summer and winter palaces of the Mir of Hunza. Afternoon, visit Hopper Glacier. Overnight at Karimabad (PTDC Motel).
Day-14:
Departure for Chilas. The main attraction of Chilas is the incredible collection of rock art, which depict the early history of the region. Here, look into the riverside stone-carvings showing a comprehensive record of different events and experiences by the ancient travelers. Overnight at Chilas (Shangrilla Hotel).
(Travel Time: 8 hrs.)
Day-15:
Departure for Abbottabad (1,220 meter) - gateway to the captivating north of Pakistan - is a pleasantly cool hill station with its salubrious climate. Abbottabad, named after the British Administrator, Sir James Abbott, is one of the country's finest hill station, and still preserve some colonial-era flavor. Sightseeing en-route. Overnight at Abbottabad (Green Lodges).
(Travel Time: 9 hrs.)
Day-16:
Departure for Islamabad. Passing through the old garrison town of Rawalpindi, we arrive at Islamabad, the modern capital of Pakistan. Afternoon visit one of the world's largest mosque Shah Faisal Mosque, a rare specimen of modern, Islamic architecture. This is followed by a visit to the Shakarparian (sweet hills) Garden, which gives us a panoramic view of the city. Overnight at Islamabad (Dreamland Motel).
(Travel Time: 9 hrs.)
Day-17:
Departure for Lahore motorway. En-route, short stay at Kallar Kahar known for its salt-water lake, wild peacocks and fruit gardens. Arrival at Lahore. End of Tour. (Travel Time: 5 hrs.)
ITEMS INCLUDED
Air-conditioned transport, hotel accommodation with breakfast (on double-sharing basis), conducting officer/tour manager (English speaking), toll taxes, fuel, jeeps, entrance tickets at the places of interest.

DISCOVER THE HEART OF PAKISTAN THE PEARL CITY - LAHORE
A visit to Lahore reveals the richness of Pakistan's historical and cultural heritage. If you have short time in Lahore, TDCP offers two good value guided city tours ("Morning" and "Afternoon") in AC minibus. The tour runs even if there is single tourist (with pick-up points: Faletti's, Holiday Inn, Ambassador, Pearl Continental, Avari Hotels and TDCP's Tourist Information Center at 4-S Lawrence Road Lahore).
Morning Tour: 0830. 3.30 Hrs, Badshahi Mosque, Lahore Fort, Jehangir's Tomb, Noor Jehan's Tomb, Lahore Museum. Afternoon Tour: 1430 (1530 in winter) 3.30 Hrs, Shalimar Garden, Walled/old city, Shahi Hamam, Wazir Khan's Mosque, Golden Mosque, Handicrafts or Carpets shop. If you can spend two days in Lahore, TDCP offers a well-organized exclusive tour for you to discover the "Heart of Pakistan".
Day-1
First half of the day
Visit the magnificent Badshahi Mosque, Lahore's most striking building, built in 1674 by the Emperor Aurangzeb using an attractive blend of white marble and red sandstone.
Lahore Fort a marvel of Mughal architecture with its halls of common and special audience, and its fabulous Shish Mahal (Hall of Mirrors). Also experience the pleasure of walking through Pakistan's only surviving elephant - steps.
Lahore Museum Considered to be the best in the Sub continent. It houses the status of Fasting Buddha besides a host of priceless relics. Outside the Museum is the famous Zam Zama gun, immortalized by Rudyard Kipling as Kim's Gun.
A drive on The Mall familiarizing you with the spectacular reminders from the era of British rule. Lunch and Rest.
Second half of the day
Have a stroll in the pleasure garden of Emperor Shah Jehan. Shalimar Garden, with over 400 fountains. Later proceed to Wagah (Pak-Indian Border) on GT Road to witness the sensational Flag Lowering Ceremony amidst the blowing of trumpets and March past. Watch the unique ceremony, which will thrill and haunt you forever.
Day-2
First half of the day
A short excursion to Jehangir's Tomb, at the outskirts of Lahore, across the River Ravi. Jehangir, the father of Mughal emperor Shah Jehan and his tomb is set magnificently in the calm surroundings of symmetrical gardens. Also, visit the Tomb of Nur Jehan, the most popular queen of Mughal era. Enroute, climb-up Minar-i-Pakistan (196 feet high) for a panorama view of Lahore city.
Later proceed to the Old City a fascinating area, buzzing with life, is the highlight of Lahore. Have a fun to walk through its picturesque and crowded bazaars. Enroute, visit Shahi Hamam (Royal Bath) and Wazir Khan's Mosque - "The architectural ornament of Lahore", decorated with mosaics and frescos of infinite variety of color, Golden Mosque and much more. Lunch and Rest.
Second half of the day
Visit the traditional Anarkali Bazar. Also, have the choice visiting Liberty
Market,handicrafts Shop or Carpet factory.

TDCP RESORTS
TDCP has its own resorts at different place of Punjab for staying its tourist and other individual tours. The following are the places where the resorts are:
Jallo Park Tourist Resort
It is situated in the park spread over 550 Acres which consist of wildlife enclosures, children play area and other amusements. TDCP Resort offer air-conditioned Tourist Huts, Dormitories, Camping, Barbecue and Restaurant facilities.

Changa Manga Tourist Resort
TDCP Resort is situated 80 Km from Lahore. Changa Manga is the world's largest man made forest on about 5000 hectors. TDCP offers air-conditioned lodges for tourists. One can enjoy with mini-train ride in the natural environment and boating in the beautiful lake.

Kallar Kahar Resort
It is a beautiful spot on the bank of a natural lake full of waterfowls and surrounded by hills. It takes approximately 2 hours on motorway from Lahore and Islamabad to reach this beautiful resort. The nearby attractions are Kitas Temples, the mausoleum of Hazrat Haq Bahoo where dancing peacocks can be seen, Nandana Fort where the famous historian Al-Beruni measured the circumstance of earth, Khewra Salt Mines and the nearby area where pre-historic period fossils has been discovered. TDCP Resort consists of 12 bedrooms motel, restaurant, public amenities, Barbecue and boating facilities.

Fort Munro Resort
Another pleasant summer site in Southern Punjab situated 80 Km from Dera Ghazi Khan on Quetta Road and is 6470 feet high than sea level. The tourist enjoys adventurous drive along with rock formation on way. TDCP Resort consist of 5 bedrooms motel/restaurant on the bank of a beautiful Dame's lake and fruit garden.

Lal Sohanra Resort
The TDCP motel and restaurant at Lal Sohanara Park and Game Reserve is spread over 10 acres near Bahawalpur. The air-conditioned 6-bedroom motel is set in idyllic surroundings and has its own restaurant, snack bar and swimming pool. The nearby lake offers excellent boating and fishing facilities. This area is best for eco-tourism and is called the gateway to Cholistan Desert.

Chiniot Resort
The TDCP stop over and resort at Chiniot is situated at the Chenab Bridge overlooking the river. There is an operational restaurant and spacious lawns with shaded seating and picnic areas. The tourist can visit nearby Chiniot town, which is very old and famous for its woodcarvings and furniture, Mosques and buildings of Mughal period.

TDCP Skyride Project - PATRIATA
Patriata is 25 Km from Murree and has become a new tourist place. TDCP has set up a chairlift and cable car system, which takes visitors up to Patriata Ridge in two stages from Gulehria Gali. The first stage is by chair lift up to Patriata Bazaar. From here visitors transfer to cable car gondolas for the ride to Patriata Ridel. A restaurant has also been established. Further plans include development of wildlife-park at the mid-station.

Chattar Bagh Resort
Nestling at the base of the Murree Hills, the Chattar Bagh recreational facility provides a quick back from the hustle and bustle of life in the twin cities of Rawalpindi and Islamabad. Scenic walks along a gently flowing stream and waterfall and the surrounding hillside are perfect attractions. Chattar Bagh has a restaurant and barbecue area as well as air-conditioned tourist cottages. Children Park and playground are spread over an area of 12.5 acres. Driving through pine country on the smoothly carpeted road to Murree, the Stopovers of Salgran, Charra Pani and Ghora Galli provide excellent roadsides facilities to the tourists.
MARKETING MIX OF TDCP
Marketing Mix is the set of that the marketing tools firm uses to pursue its marketing objectives in the target market, and marketing strategy comprises the broad principles by which marketing management expect to achieve its business and marketing objectives in a target market. It consist of the basic decision on marketing expenditures, marketing mix, and marketing allocation.

PRODUCT:

TDCP is a service oriented company, its product (service) is respective areas where these tours go and its consumer are those who avail these services in the form of tourist, traveler, and in groups. TDCP has its on Package Tours for the tourist and travelers in the form of, Daly City Tours, Adventurous Tours, and Summer Package. Along with this the company provide to their customers the service of Chair-lift in Murree and the service of different resort in various place of Punjab and Transportation Service to its customers. The company also sells its product (service) in the form of recreational activities i.e. Fun fairs, Festivals, celebrations and exhibitions etc. to its various clients.

PRICE:

The company has adopted the policy of benchmarking for its prices, all the price of its products (services) are on the basis of market competition. But in some cases the company has edge over its competitors to fix its own prices, for example, in Chair-Lift case there is no other rivals who can offer this facility and the company has its monopoly over others. The prices related to the tours are pre-mentioned in the price list of the package which they avail and for the transport service the company charge according to the customer capacity to pay but up to a certain degree. Broachers and tourism information centers are also facilitate the prospective buyer of the services of the company.

PROMOTION:

TDCP use the method of advertising, broachers, Tourist Information Centers (TIC) etc. It has developed a web site (http://wwww.tourism-punjab.com) here all the information related to the company’s management, its operations, and detail about the business it involved. TDCP use different tools for its promotion like conducting cultural, folk, and regional functions to inform its perspective and potential buyer. It had placed different printed booklets, broachers, information leaflets developed different kinds of post and greeting cards which helps to promote the business of TDCP.

The TDCP has develop information material broachers, posters,, hotel guides books and its newsletters, etc, for the distribution to foreign and local tour operators , air lines, universities, and national libraries. The TDCP places emphasis on youth and children for the promotion of tourist trends. It offers special discounts to schools and colleges as an incentives, and has initiated several tourism related projects in the province. The projects spread across to every corner of the Punjab from the hills of Murree to the deserts of Cholistan. The tourism in the Punjab will certainly receive a major boost upon the completion of these projects.


TDCP also use print media for its publicity and promotion, like if any event comes than through news papers and magazines disseminate its messages to masses i.e. ever year in the months of February and March organizes Jashan-e- Bahran with coliberation of different organizations like Parks &Horticulture Association (PHA), Punjab Council of Arts, Lahore Arts Council in which varied events, exhibition, shows and festivities, are presented and this event is advertised through


PLACE:
Place of the TDCP is the place these tours are going to be schedule. The features of the TDCP product is that that it is unique in its features.






PRODUCT (SERVICE)MIX
Company’s Marketing Mix Consist Of Different Lines Of Tours
TDCP provide winter package tours, summer packages tours, honeymoon packages tours in the plan:

· Punjab
· Northern Areas, Patherita and Murree
· Daily Tours of Lahore city:
Morning Tours
Afternoon Tours

Punjab

The name Punjab has been derived from the words Punj meaning five, and Aab meaning waters. Five major rivers run across the province.
Although Pakistan as a country is relatively new but the Indus River region here is known as the cradle of civilization. This area was situated right along a natural trade route between central Asia and the Indian subcontinent, which encouraged wave after wave of invasions.
The first of these incursions was that by the Aryans, who arrived from Central Asia around 1700 BC, displacing the Indus Civilization and bringing Hinduism to the region. Twelve hundred years later, the Aryans yielded in turn to the armies of Cyrus the Great, and the Indus region became a part of his Achaemenid Persian empire. The next conqueror to arrive was Alexander the Great, who passed through the Khyber Pass in 326 BC.
Alexander's successors, the Seleucids, survived for about a century, until they capitulated to Ashoka, emperor of the great Mauryan empire of India. The Mauryans were then succeeded by the Bactrians, the Saka, the Parthians and in 2nd century AD by the Kushans. Islam was introduced in the 8th century.
Early in the 16th century, Pakistan became part of the Mughal Empire. By the early 19th century, the Sikhs had consolidated their power and declared Lahore their capital. When India prepared for independence from the British in the 1940s, Muslim Indians pushed for their own independent state, and the republic of Pakistan came into being.
Punjab has a long and tremendous historical background. The oldest settlements are found in Taxila, which is about thirty kilometers north-west of Rawalpindi out along the Grand Trunk Road. Other historical sites in the province are Sher Shah Suri's settlements such as Rohtas Fort and Grand Trunk Road, Mughal settlements such as the famous Lahore Fort, Badshahi Masjid, Shalimar Gardens and Jehangir's Tomb to name a few and Hindu settlements near the Salt Range such as Ketas ruins which are associated with Mahabharata, temples at Malot and at ShivGanga.
Geography

The province of Punjab comprises of eight administrative divisions extending over an area of 205,346 sq.. km (97,192 miles).
According to the preliminary results of the 1998 Census, the population of the province stands at 71.5 million (about 55% of the total population of Pakistan) compared with 47.12 million of 1981 population census figures. Population density in the province is 348 persons per sq.. km.
Agriculture is the most important industry in Punjab. Wheat, rice, sugar, fruit, tobacco, cotton and many other crops flourish. Visitors may be surprised to see how much industrial development there is. The factories of Punjab produce anything and everything; from food processing and textiles, to furnaces, foundaries and chemical plants.
The province of Punjab is criss-crossed by canals as a result of which the area is now a huge oasis where there are hundreds of new settlements.
Punjab consists mostly of plains north and south of the ancient Salt Range, which stretch from east to west. Punjab can be divided into five major physical regions, such as, (I) Northern Mountains, (II) South-West Mountains, (III) Pothwar Plateau, (IV) the Upper Indus Plain and (V) The Deserts.
In the north are the outer ranges of the Himalayas: Murree and Kahuta hills in the north and the Pubbi hills of Gujrat in the South.
In the southwest are the hills of Sulaiman Range which, running from north to south in the D.G. Khan Division, are not higher than 1200 meters and are dry and barren. The area across the Indus is also called "Derajat".
The Pothwar Plateau (height 305 to 610 meters) has an area of 12,944 sq.. km and is bounded by river Jhelum in the east and by Indus in the west. Covering virtually the whole of Rawalpindi Division, it extends to the northern slope of Kala Chitta Range and Margalla Hills and to the Salt Range in the south.
The Upper Indus Plain covering Lahore, Multan, Gujranwala and Faisalabad Divisions and large parts of Sargodha, D.G. Khan and Bahawalpur Divisions, is a feature-less terrain.
To the southwest of Sutlej, there is a vast desert of about 2592 million hectares of land covering about two-thirds of the entire Bahalwalpur Division, divided into 'smaller' and 'greater' Cholistan, consisting of saline alluvial land with low dunes, ridges and depressions.
Cultural Heritage
Punjab is considered to be nerve center of Pakistan besides being known as its "Cultural Capital".
Punjab is known for a great variety of arts and crafts - from the blue tiles of Multan to the woodwork of Chiniot - as well as industrial units.
The magnificent edifices dotting this land of ancient civilizations, in the form of forts, palaces, gardens, mosq.ues and mausoleums, are eloquent reminders of the great tradition in Muslim architecture. The inscriptions on the mausoleum of Shah Rukn-I-Alam (Multan) on bricks and tiles are outstanding specimens of architectural calligraphy which shows a deep Seljuk influence. The earliest existing building in South Asia which is replete with enameled tilework, is the tomb of Shah Yusuf Gardezi at Multan.
Places of Interest
There are a number of places, which hold historical, cultural and architectural interests. Some of the worth mentioning are Badshahi Masjid, Lahore Fort, Moghul Emperor Jahangir and Nur Jehan's mausoleums, Attock and Rohtas Forts, Fort Munro, Kallar Kahar Salt Lake, Lal Sunehra Park-Bahawalpur, Ghulshan-e-Iqbal, picturesq.ue Shalimar Gardens, Minar-e-Pakistan, Changa Manga Forest, Ayub National Park, Hiran Minar, Mazar of poet-philosopher Allama Mohammad Iqbal, Mazars of well-known saints such as Hazrat Data Ganj Bakhsh, Hazrat Mianmir Sahib, Baba Bulley Shah, Hazrat Masood Ganj Shakkar and Hazrat Bahauddin Zakariya, are spread all over the province.
Arts and Crafts
Lahore is also the center of hand-made carpets - a fine blend from Iran and Turkey. Since ancient times the weavers of the region have produced colorful fabrics of silk and cotton. In spite of the existence of modern textile mills, the hand woven cottons like Khaddar of Kamalia are still popular. The cloth woven on handlooms is either block printed or beautifully embroidered. In the Northern Areas, even woolen cloth is hand-woven. Multan is famous for beautiful hand-woven bed covers.
The potter at his wheel is a common sight in every village, uninfluenced by modern glamour. Bahawalpur, Rawalpindi, Gujrat and places around also produce colorful pottery, painted after firing. The blue glazed pottery of Multan dates back to the 13th century with obvious traces for woodwork. Chiniot is also known for brass and iron inlay. Copper and brass work is done within the walled city of Lahore.






Northern Areas Tours (Package Tours)
Northern Areas of Pakistan:
Northern Ares has come to be known as paradise for tourists , mountaineers, climbers, trekkers and for hikers. It is here the world famous mountain ranges meet, the Himalayas, Karakorams and Hindukush.
Hunza, Skurdu, and Chitral, Gilgit, Swat, Kaghan are the famous places.

STEAM-SAFARI
03 DAYS DELUXE TOUR
Day-1:
Departure (either from Lahore or Islamabad) for the historic frontier city, Peshawar, capital of Pakistan's North Western Frontier Province - the land of Pathans. En-route, pass by Taxila, one of the sub-continent's archaeological treasures and once an important city of the Kingdom of Gandhara. Visit excellent Taxila Museum, which houses the best collections of Buddhist sculpture and art. Later, stop at Attock Bridge, midway between Islamabad and Peshawar, to see the confluence of the muddy Kabul River and the clear Indus. Overnight at Peshawar (Pearl Continental Hotel).
(Travel Time: 8 hrs. from Lhr; 3 hrs. from Isb.)
Day-2:
For today, we have worked out two options for you. The first option offers full day excursion of Khyber Steam Safari - a lifetime adventure through the historic Khyber Pass by antiquated steam engines train. With an early morning departure from Peshawar Cantt. Railway Station, a ride on this remarkable railway line, with its 34 tunnels and 92 bridges, is an experience not to be missed. From the top of the Pass at Landi Kotal, you can see across the border into Afghanistan. The second option prepares you for a half-day excursion (by road) to the legendary Khyber Pass, a silent witness to countless events. Its panoramic view captures our imaginations since it has been of enormous strategic importance in the past. Afternoon free to walk around in the fascinating bazaars of old city to experience the distinct culture of local folk. Here, you can also hunt out obscure treasures of antique tribal jewelry, or bargain over sumptuous Central Asian carpets. Overnight at Peshawar (Pearl Continental Hotel).
(Travel Time: 6 hrs. - both ways)
Day-3:
Drive back to Lahore or Islamabad. Short stay en-route. Sightseeing. Arrival in Lahore or Islamabad. End of Tour.
(Travel Time: 8 hrs. - 3hrs.)
*Tour Price
US$ 250.00 per person (First Option)
US$ 180.00 per person (Second Option)
* (For a group of minimum 6 persons)
ITEMS INCLUDED
Air-conditioned transport, hotel accommodation with breakfast (on double-sharing basis), round-trip ride, refreshments/picnic lunch at Landi Kotal, conducting officer/tour manager (English speaking), toll taxes, fuel, jeeps, entrance tickets at the places of interest.
Khyber Steam Safari Departures-2001
Jan-07/14.......Feb-11/18.......Mar-11/25.......Apr-15/29.......May-13.......Jul-08
Aug-12/26......Feb-16/30.......Mar-14/28.......Nov-11...........Dec-30
Explore the beautiful North of Pakistan with TDCP KAGHAN VALLEY
Pakistan's most scenic and enchanting area
06 DAYS DELUXE TOUR
Day-1:
Departure (either from Lahore or Islamabad) for Abbottabad (1,220 meters) - gateway to the captivating north of Pakistan. Short stay at Taxila Museum - an excellent museum housing the best collections of Buddhist sculpture and art from 4th C.BC to 5th C.AD. Arrive at Abbottabad, one of the country's finest hill stations with its salubrious climate and colonial-era flavor. Overnight at Abbottabad (Greens Lodges).
(Travel Time: 8 hrs. from Lhr; 2 ½ hrs. from Isb.)
Day-2:
Morning, leave for Naran (2,427 meters) - the center of tourism for the Kaghan Valley. Short stay at Balakot, gateway to the Kaghan Valley and the old scene for an important battle during 19th century, where switch over to jeeps and drive to Naran - the place, with its stunning scenery, is a fisherman's dream. Overnight at Naran (Pine Park Hotel).
(Travel Time: 8 hrs.)
Day-3:
Today, have an excursion to the beautiful Lake Saif-ul-Maluk (3,215 meters) - 10 km to the east - Naran's prime attraction. The lake's name is related to Prince Saif-ul-Maluk, who fell in love with a fairy from the mountain. The place gives an exquisite look on a clear day when the pointed peak of Malika Parbat (5,290 meters) is mirrored in its deep-blue waters. Back to Naran. Afternoon free for walks and treks into the surrounding hills. Overnight at Naran.
(Travel Time: 8 hrs.)
Day-4:
Drive along the Kunhar River to Shogran (2,400 meters), one of the loveliest and unspoilt locations in Kaghan Valley. En-route watch the magnificent views of Musa-Ka-Musallah (prayer mat of Moses), Makra peak (3,885 meters) and Malika Parbat, the highest mountain in the area. Afternoon, wander through the fragrant pine forest to high summer pasture at Seri Paya ( a superb place for camping), or stroll through the flowers in the lush-green meadow. Overnight at Shogran (Pine Park Hotel).
(Travel Time: 4 hrs.)
Day-5:
Leave for Murree (Queen of the hills) via Muzaffarabad, an important post at the junction of the Kunhar and Jhelum rivers. Also, cross Kohala Bridge (Azad Kashmir), and sightseeing en-route. Arrive Murree (2,240 meters), the most developed of Pakistan's hill stations, and summer capital of the British Indian Empire. By the evening, have a stroll along the Mall, lined with cafes and souvenir shops, as well as the place to 'be seen'. Overnight at Murree (Grand Heights).
(Travel Time: 6 hrs.)
Day-6:
Departure for Islamabad or Lahore. On the way to Lahore by motorway, short stay at Kallar Kahar, known for its salt-water lake, wild peacocks and fruit gardens. Arrival at Lahore. End of Tour.
(Travel Time: 1 ½ hrs. or 7 hrs.)
*Tour Price
US$ 145.00 per person
* (For a group of minimum 6 persons)
Best time to visit:
May to September
ITEMS INCLUDED
Air-conditioned transport, hotel accommodation with breakfast (on double-sharing basis), conducting officer/tour manager (English speaking), toll taxes, fuel, jeeps, entrance tickets at the places of interest.
Explore the beautiful North of Pakistan with TDCP PESHAWAR, GILGIT, HUNZA & SKARDU
Steam-Safari
15 DAYS DELUXE TOUR
Day-1:
Departure (either from Lahore or Islamabad) for the historic frontier city, Peshawar capital of Pakistan's North Western Frontier Province - the land of Pathans. If departure from Lahore on motorway, pass by Kallar Kahar, known for its salt water lake, wild peacocks and fruit gardens. Later, short stay at Taxila, which was once an important city of the Kingdom of Gandhara. Its excellent museum preserves the best collections of Buddhist sculpture and art glimpsing the full splendor of Taxila in its heyday. Overnight at Peshawar (VIP Guest House).
(Travel Time: 9 hrs. from Lhr; 3 hrs. from Isb.)
Day-2:
Morning, visit Khyber Pass - Pak-Afghan Border, 56 km from Peshawar. This historical legendary Pass, a silent witness to countless events, captures our imagination, since it has been of enormous strategic importance in the past. From the top of the Pass, you can see across the border into Afghanistan. Afternoon, visit the aesthetic Mahabat Khan Mosque, and walk around in the fascinating bazaars of the old city including the popular Qisa Khawani Bazaar (Story-Tellers Bazaar). Here, you have great opportunity to see, meet and experience the distinct culture of local folks. Overnight at Peshawar.
Day-3:
Departure for Abbottabad (1,220 meter) - gateway to the captivating north of Pakistan - is a pleasantly cool hill station with its salubrious climate. Abbottabad, named after the British Administrator, Sir James Abbott, is one of the country's finest hill station, and still preserves some colonial-era flavor. Sightseeing en-route at Abbottabad (Green Lodges).
(Travel Time: 4 ½ hrs)
Day-4:
Departure for Besham - gateway to K.K.H, the old silk route. The Karakoram Highway - 'getting there being half the fun' - threads its way through some of the most dramatic mountain scenery in the world. This 1300 kms-long engineering miracle links Pakistan to China. The journey along K.K.H provides a unique and exhilarating experience where you can marvel not just at the natural landscape but also at the ingenuity of man. Sightseeing en-route. Overnight at Besham.
(Travel Time: 4 hrs)
Day-5:
Drive along with Indus River for Gilgit, the administrative center of Northern Pakistan. Gilgit is an ancient cross-route and the key-junction in the north for travel to all parts of the compass. On the way, you can have a breath-taking view of world famous mountain-peak, Nanga Parbat (8,125 meters). Overnight at Gilgit (PTDC Hotel).
(Travel Time:9hrs)
Day-6:
Departure for Karimabad - the most popular spot in Hunza Valley. Karimabad is a delightful village set in a wonderful location. The view of Hunza Valley in autumn is incredible, though it remains spectacular at any time of the year. On the way to Hunza, have a panoramic view of snow-capped peak, Rakaposhi (7,788 meters). Afternoon, visit the dominating Baltit Fort, 900 years old summer residence of Mir of Hunza. The Fort offers a superb view of Hunza Valley from its roof. Overnight at Karimabad (PTDC hotel).
(Travel Time: 3 hrs)
Day-7:
Departure for Khunjrab Pass (Pak-China Border), which is also called Khunjrab Top (4,773 meters), the highest metal led international border-crossing in the world. Driving on the world famous Karakoram Highway, we see spectacular scenery with high lofty mountains. On the way, visit Sust, the last Pakistani Check Post. After Sust is the 60 km long wilderness to the top. Khunjrab National Park is the main highlight of this section of the journey. Drive back to Gulmit for overnight stay (Marco Polo Inn).
(Travel Time: 7 hrs - both ends)
Day-8:
Early morning, sightseeing tour of Gulmit (Upper Hunza Valley), which is half-way between Gilgit and Khunjrab Pass. Beautiful mountain views in all directions including those of Passu Glacier as well as the Passu and Batura peaks, charming people and village atmosphere continue to draw your attention. The place offers blooming fruit trees during the season, and some good mountain walks where you can enjoy the serenity that the majestic scenery offers. After sightseeing, leave for Karimabad to visit is bazaar. Overnight at Karimabad (PTDC hotel).
(Travel Time: 1½ hrs)
Day-9:
Departure for Skardu (2,286 meter), gateway to the mountain kingdom of Pakistan. Skardu is set in a landscape of towering mountains, deep gorges, resounding waterfalls and calm, deep lakes. En-route was stop at various scenic spots and local villages. With is dramatic setting, the town provides a starting point for some of the most spectacular trekking and mountaineering opportunities that Pakistan has to offer. On the way, short stay at Gilgit and sightseeing. Overnight at Skardu (PTDC Hotel)
(Travel Time: 9 hrs)
Day-10:
Situated 8 km south of Skardu is jade-green Satpara Lake, well-stocked with trout. On a trip to the lake, pass by the meditating Buddha carved on a large rock around Satpara Lake. You have time to relax at this beautiful, tranquil spot, which is well worth a visit. Overnight at Shangrilla Resort, Skardu.
(Travel Time: 1½ hrs.)
Day-11:
Excursion to the peaceful Kachura Lake, located 30 km west of Skardu is surrounded by high mountains. Teeming with brown trout, near the lakeside, exquisite apple and apricot trees blossom during the season. The lake is set in the magnificent surroundings of fancy Shangrilla Resort, which consists of Chinese-style pagoda-roofed cottages where you can stay with a difference. Overnight at Shangrilla Resort.
Day-12:
Departure for Chilas. The main attraction of Chilas is the incredible collection of rock art, which depict the early history of the region. Here, look into the riverside stone-carvings showing a comprehensive record of different events and experiences by the ancient travelers. Overnight at Chilas (Shangrilla Hotel).
(Travel Time: 7 hrs)
Day-13:
Departure for Besham, half way between Islamabad and Gilgit, is a small busy place along the K.K.H. It was a good overnight stopover for the old caravans going to Afghanistan through scenic Shangla Pass, and to Punjab plains through Abbottabad. From your PTDC hotel at Besham, you can scramble down to the grey sandy shores of Indus. Overnight at Besham (PTDC Motel).
(Travel Time: 7 hrs)
Day-14:
Departure for Abbottabad. Half day excursion to Thandiani, the prettiest of the hill-tops chain in the North. The winding road climbs 26 kms from Abbottabad through fragrant pine forests to this tiny, unspoiled hill station (height: 2,690 meter) with photogenic views in all directions. Overnight at Abbottabad (Greens Lodges).
(Travel Time: 4 hrs + a hr.)
Day-15:
Departure for Islamabad or Lahore. Short stay en-route. Arrival at Lahore/Islamabad End of Tour.
(Travel Time: 2½ hrs or 8 hrs.)
*Tour Price
US$ 930.00 per person
* (For a group of minimum 6 persons)
ITEMS INCLUDED
Air-conditioned transport, hotel accommodation with breakfast (on double-sharing basis), conducting officer/tour manager (English speaking), toll taxes, fuel, jeeps, entrance tickets at the places of interest.
Explore the beautiful North of Pakistan with TDCP PESHAWAR, CHITRAL, SWAT, GILGIT HUNZA & ABBOTTABAT
Steam-Safari
17 DAYS DELUXE TOUR
Day-1:
Departure (either from Lahore or Islamabad) for the historic frontier city, Peshawar capital of Pakistan's North Western Frontier Province - the land of Pathans. Short stay at Taxila, which was once an important city of the Kingdom of Gandhara. Its excellent museum preserves the best collections of Buddhist sculpture and art glimpsing the full splendor of Taxila in its heyday. Overnight at Peshawar (VIP Guest House). (Travel Time: 9 hrs. from Lhr; 3 hrs. from Isb.)
Day-2:
Morning, visit Khyber Pass - Pak-Afghan Border, 56 km from Peshawar. This historical legendary Pass, a silent witness to countless events, captures our imagination, since it has been of enormous strategic importance in the past. From the top of the Pass, you can see across the border into Afghanistan. Afternoon, visit the aesthetic Mahabat Khan Mosque, and walk around in the fascinating bazaars of the old city including the popular Qisa Khawani Bazaar (Story-Tellers Bazaar). Here, you have great opportunity to see, meet and experience the distinct culture of local folks. Overnight at Peshawar.
Day-3:
Departure for Chitral, an area of outstanding natural beauty and lofty mountains - also home of a fascinating variety of people including the non-Muslim Kalash. Driving along the Swat River, we pass through Dir District, and independent kingdom before 1960s. Here, switch over to jeeps for the most spectacular section of the journey, and climb zigzag over the Lowari Pass (3,118 meter) into Chitral. Overnight at Chitral (PTDC Motel).
(Travel Time: 10 hrs)
Day-4:
Explore the beautiful Kafiristan - the land of Kalash people. The Kalash, numbering approximately 3,000, have fascinated anthropologists and historians by their obscure origins, colorful festivals, curious customs and rituals. Visit the Bamburit Valley, the most popular and picturesque valley in the area full of scattered villages, timber-houses and long, fertile stretches of cultivation against the backdrop of towering snow-capped mountains. Have the opportunity to see the Kalash women in their strikingly colorful, unique customs. Drive back to Chitral for overnight stay.
(Travel Time: 3 hrs-both ways)
Day-5:
Day excursion to Garm Chashma (Hot Springs), 45 kms. North west of Chitral, is famous for its hot sulphur springs believed to heal skin diseases, rheumatism and headaches. En-route pass by the old, impressive Chitral Fort, still occupied by descendants of the Chitrali Royal family. From the fort is a captivating view of majestic Trich Mir (7,708 meter), the highest peak of the Hindukush Range with the Chitral River flowing nearby. Drive back to Chitral. Afternoon visit lively, colorful and atmospheric Chitral Bazaar, famous for household objects, antiques and handicrafts obtained from the remote valleys. Overnight at Chitral (PTDC Motel).
(Travel Time: 5 hrs - both ways.)
Day-6:
Departure for Saidu Sharif - the capital of Swat Valley. Sightseeing en-route. Short stay at Dir District. Overnight at Marghzar, Swat (Hotel White Palace).
(Travel Time: 8 hrs)
Day-7:
Morning visit the well-preserved Swat Museum, with its impressive collection of Gandhara Buddhist statues and local artifacts. This is followed by a visit to the ski resort Malam Jabba (3,000 meter), a popular picnic spot offering excellent views down into the main Swat Valley. Later, departure for Besham via the scenic Shangla Pass (2,134 meter), which gives a breath taking and panoramic view of Swat Valley. Overnight at Besham (PTDC Motel).
(Travel Time: 6 hrs)
Day-8:
Departure for Gilgit along with Indus River on the world famous Karakoram Highway. The Karakoram Highway - 'getting there being half the fun' - threads its way through some of the most dramatic mountain scenery in the world. This 1300 kms-long engineering miracle links Pakistan to china. The journey along K.K.H. provides a unique and exhilarating experience where you can marvel not just at the natural landscape but also at the ingenuity of man. On the way, you can have an awe-inspiring view of world famous mountain-peak, Nanga Parbat (8,125 meters). Overnight at Gilgit (PTDC Hotel).
(Travel Time: 8½ hrs)
Day-9:
Sightseeing tour of Gilgit, the administrative center of Northern Pakistan, and the key-junction in the north for travel to all parts of the compass. Afternoon, visit the popular Polo grounds and very typical mountain bazaars. Overnight at Gilgit (PTDC Hotel).
Day-10:
Departure for Gulmit (Upper Hunza Valley), which is half-way between Gilgit and Khunjrab Pass. Beautiful mountain views in all directions including those of Passu Glacier as well as the Passu and Batura peaks, charming people and village atmosphere continue to draw your attention. Overnight at Gulmit (Marco Polo Inn).
(Travel Time: 4½ hrs.)
Day-11:
Full day excursion to Khunjrab Pass (Pak-China Border), which is also called Khunjrab Top (4,733 meters), the highest metal led international border-crossing in the world. Driving on the world famous Karakoram Highway, we see spectacular scenery with highest lofty mountains. On the way, visit Sust, the last Pakistani Check Post. After Sust is the 60 km long wilderness to the top. Khunjrab National Park is the main highlight of this section of the journey. Drive back to Gulmit for overnight stay (Marco Polo Inn).
(Travel Time: 7 hrs - both ways)
Day-12:
Departure for Karimabad - the most popular spot in Hunza Valley. Karimabad is a delightful village set in a wonderful location. The view of Hunza Valley in autumn is incredible, though it remains spectacular at any time of the year. On the way to Hunza, have a panoramic view of snow-capped peak, Rakaposhi (7,788 meters). Afternoon, visit Karimabad Bazaar. Overnight at Karimabad (PTDC hotel).
(Travel Time: 7 hrs.)
Day-13:
Hunza Valley offers enchanting scenery with glooming fruit trees and some good mountains walks where you can enjoy the serenity that the majestic scenery offers. Visit the simple yet dominating Baltit Fort, and the older Altit Fort, the summer and winter palaces of the Mir of Hunza. Afternoon, visit Hopper Glacier. Overnight at Karimabad (PTDC Motel).
Day-14:
Departure for Chilas. The main attraction of Chilas is the incredible collection of rock art, which depict the early history of the region. Here, look into the riverside stone-carvings showing a comprehensive record of different events and experiences by the ancient travelers. Overnight at Chilas (Shangrilla Hotel).
(Travel Time: 8 hrs.)
Day-15:
Departure for Abbottabad (1,220 meter) - gateway to the captivating north of Pakistan - is a pleasantly cool hill station with its salubrious climate. Abbottabad, named after the British Administrator, Sir James Abbott, is one of the country's finest hill station, and still preserve some colonial-era flavor. Sightseeing en-route. Overnight at Abbottabad (Green Lodges).
(Travel Time: 9 hrs.)
Day-16:
Departure for Islamabad. Passing through the old garrison town of Rawalpindi, we arrive at Islamabad, the modern capital of Pakistan. Afternoon visit one of the world's largest mosque Shah Faisal Mosque, a rare specimen of modern, Islamic architecture. This is followed by a visit to the Shakarparian (sweet hills) Garden, which gives us a panoramic view of the city. Overnight at Islamabad (Dreamland Motel).
(Travel Time: 9 hrs.)
Day-17:
Departure for Lahore motorway. En-route, short stay at Kallar Kahar known for its salt-water lake, wild peacocks and fruit gardens. Arrival at Lahore. End of Tour. (Travel Time: 5 hrs.)
ITEMS INCLUDED
Air-conditioned transport, hotel accommodation with breakfast (on double-sharing basis), conducting officer/tour manager (English speaking), toll taxes, fuel, jeeps, entrance tickets at the places of interest.


Hunza Valley

The family of Mirs of Hunza ruled Hunza for 960 years. Hunzakuts are believed to be the descendents of five wandering soldiers of Alexander the Great. The people of Hunza speak Brushuski, an aboriginal The family of Mirs of Hunza ruled Hunza for 960 years. Hunzakuts are believed to be the descendents of language. This princely state retained its isolated independence for a long time in the remote part of the areas which now form the Northern Areas of Pakistan adjoining the Sinkiang Autonomous Region of China.
During early nineteenth century, Hunza resented Kashmir's attempts to gain control and its ruler's periodically expelled Kashmir garrisons, threatened Gilgit, and politicked with the rulers of Kashgar to the north where the Russians were gaining influence. Fearing Russians infiltration into their northern frontiers, the British took over direct political control at Gilgit in 1889. Incessant fratricidal intrigues in Hunza and Nagar made the areas doubly insecure. This, coupled with the Mir of Hunza's consistent intransigence induced the British to march on Hunza in December 1891, where they fought a decisive battle at Nilit, 60 km beyond Diaynor Bridge. After this the British garrisoned Aliabad until 1897 when Hunza became a princely state protected by the Government of British India. After the Pakistan was created in 1947, the people of Hunza also gained liberation and the princely state was merged in Pakistan.
Places of Interest:
Karimabad: Miles and miles of terraced fields and fruit orchards mark Karimabad, the capital of Hunza Valley. It offers a panoramic view of the Rakaposhi, Ultar and Balimo peaks. It is 112 kms from Gilgit and it takes a jeep about 3 hours to cover the distance.
Baltit Fort: is a kilometer away from Karimabad. It was built 700 years ago by 300Labourers brought to Hunza in the dowry of the Princess of Baltistan when she married Mir of Hunza. The area is named Baltit after those laborers. Over the centuries, it has been inhabited by the ruling family of the Hunza State.
Rock Carving: and inscriptions around Ganesh village give proof of the Buddhist influence in the area. The inscriptions are in four different scripts and the carvings are of human and animals figures.
Batura Passu Hisper and Hopper:Batura Passu glacier is 35 km from Karimabad while the Hopper and Hisper glaciers are 25 kms away. The journey takes two hours by jeep and the last two kilometers have to be traveled on foot.
Altit fort:It is situated in the village of Altit about three kilometers from Karimabad. It has been built on a sheer rock cliff that falls 300 meters (1,000 feet) in the Indus River. The fort is a 100 years older than the Baltit Fort and at one time inhabited by the ruling family.
Ultar peak: known as the Killer Mountain is the only un-conquered peak.
Nagar People from Baltistan who arrived over the mountains by walking along the Biafo and Hispar glaciers possibly first settled Nagar, the large kingdom across the river from Hunza. Hunzakuts who crossed the river settled it again in about the 14th century. A man called Borosh from Hunza supposedly founded the first village of Boroshal, and married a Balti girl he found there. The legend says the girl and her grandmother were the sole survivors of a landslide that killed all the early Balti settlers.
The jeep road that leaves the KKH just beyond the Ganesh Bridge across the Hunza River enters Nagar. The first five kilometres (three miles) of this road are dry and barren, and then the road divides. Once branch of crosses the Hispar River on a bridge and climbs up into the fertile villages of central Nagar, where many kilometres of irrigation channels provide pleasant walks through fields and villages right up to the last village of Hoper. You can get here by public transport from Aliabad in Hunza, which leaves most days for Nagar, and occasionally continues, to Hopar.
The Ruby Mines of Hunza are also nearby. A sales center is located at Aliabad who sale precious and semi-precious stones and jewelry.
The Karakoram Highway is at its most spectacular between Ganesh and Gulmit. The road rides high on the eastern side of the river, twisting and turning round the barren foot of the Hispar Range, which boasts six peaks over 7,000 meters (23,000 feet). On the opposite bank, villages cling implausibly to the side of the 7,388 metro (24,240 foot) Ultar Mountain. Between the villages, Grey screen slithers down to the river, looking in the distance like piles of find cigarette ash. Above, the jagged teeth along the ridge hide the highest snow-covered peaks from view.
The KKH crosses back to the West Bank at Shishkot Bridge, from which the view upstream of the serrated ridge of mountains above the river is one of the most photogenic prospects of the entire drive. From here to Tashkurgan in China the people speak Wakhi.
Gulmit Eight kms (five miles) past the bridge, is a fertile plateau 2,500 meters (8,200 feet) high, with irrigated fields on either side of the road. This is a good place to spend a night or two, marking the halfway point between Gilgit and the Khunjerab Pass. The small museum here belongs to the prince, Raja Bahadur Khan, and is full of interesting ethnic artifacts. And two of the hotels here belong to Mirzada Shah Khan, hero of the 1947 mutiny.
The rock and gravel covered Ghilkin Glacier comes right down to the road about one kilometer (just over half a mile) past Gulmit. The road crosses the snout of the glacier at the very edge of the river, then climbs up on to the lateral moraine - a great, Grey slagheap. About five kilometers (three miles) further on; you round a corner to find Passu Glacier straight-ahead. It is shining white and deploys creased - just as you would expect a glacier to look. Above the glacier to the left is the jagged line of the Passu and Batua peaks, seven of which are over 7,500 meters (25,000 feet). On the opposite side of the river, which you can cross over a terrifying footbridge, the valley is hemmed in by a half-circle of saw-toothed summits, down the flanks of which slide Grey alluvial fans.
Passu is a village of farmers and mountain guides 15 kilometres (nine miles) beyond Gulmit. This is the setting-off point for climbing expeditions up the Batura, Passu, Kurk and Lupgar groups of peaks, and for trekking trips up the Shimshal Valley and Batura Glacier. The Passu Inn, right beside the road, is the meeting place for mountaineers and guides.
The KKH passes through four more villages before reaching the immigration and customs post at Sost, 33 kilometres (21 miles) from Passu. Outgoing traffic must pass through Sost before 11 am. It is a four-or-five hour drive from here to Tashkurgan, and you must allow time for clearing Chinese customs and immigration to kilometres before Tashkurgan (moved down from Pirali). The time difference between China and Pakistan is three hours, so it will be around 7 to 8 PM Chinese times before you arrive in Tashkurgan. Incoming traffic is processed until 4 PM Pakistani time, 7-pm Chinese time.






Daily Tours:

DISCOVER THE HEART OF PAKISTAN THE PEARL CITY
LAHORE
A visit to Lahore reveals the richness of Pakistan's historical and cultural heritage. If you have short time in Lahore, TDCP offers two good value guided city tours ("Morning" and "Afternoon") in AC minibus. The tour runs even if there is single tourist (with pick-up points: Faletti's, Holiday Inn, Ambassador, Pearl Continental, Avari Hotels and TDCP's Tourist Information Center at 4-S Lawrence Road Lahore).
Morning Tour: 0830. 3.30 Hrs, Badshahi Mosque, Lahore Fort, Jehangir's Tomb, Noor Jehan's Tomb, Lahore Museum. Afternoon Tour: 1430 (1530 in winter) 3.30 Hrs, Shalimar Garden, Walled/old city, Shahi Hamam, Wazir Khan's Mosque, Golden Mosque, Handicrafts or Carpets shop. If you can spend two days in Lahore, TDCP offers a well-organized exclusive tour for you to discover the "Heart of Pakistan".
Day-1
First half of the day
Visit the magnificent Badshahi Mosque, Lahore's most striking building, built in 1674 by the Emperor Aurangzeb using an attractive blend of white marble and red sandstone.
Lahore Fort a marvel of Mughal architecture with its halls of common and special audience, and its fabulous Shish Mahal (Hall of Mirrors). Also experience the pleasure of walking through Pakistan's only surviving elephant - steps.
Lahore Museum Considered to be the best in the Sub continent. It houses the status of Fasting Buddha besides a host of priceless relics. Outside the Museum is the famous Zam Zama gun, immortalized by Rudyard Kipling as Kim's Gun.
A drive on The Mall familiarizing you with the spectacular reminders from the era of British rule. Lunch and Rest.
Second half of the day
Have a stroll in the pleasure garden of Emperor Shah Jehan. Shalimar Garden, with over 400 fountains. Later proceed to Wagah (Pak-Indian Border) on GT Road to witness the sensational Flag Lowering Ceremony amidst the blowing of trumpets and March past. Watch the unique ceremony, which will thrill and haunt you forever.
Day-2
First half of the day
A short excursion to Jehangir's Tomb, at the outskirts of Lahore, across the River Ravi. Jehangir, the father of Mughal emperor Shah Jehan and his tomb is set magnificently in the calm surroundings of symmetrical gardens. Also, visit the Tomb of Nur Jehan, the most popular queen of Mughal era. Enroute, climb-up Minar-i-Pakistan (196 feet high) for a panorama view of Lahore city.
Later proceed to the Old City a fascinating area, buzzing with life, is the highlight of Lahore. Have a fun to walk through its picturesque and crowded bazaars. Enroute, visit Shahi Hamam (Royal Bath) and Wazir Khan's Mosque - "The architectural ornament of Lahore", decorated with mosaics and frescos of infinite variety of color, Golden Mosque and much more. Lunch and Rest.
Second half of the day:
Visit the traditional Anarkali Bazar. Also, have the choice visiting Liberty
Market,handicrafts Shop or Carpet factory
.COMPANY ACCONTING/ FINANANCE SYSTEM:

















































COMPARATIVE FINANCIAL STATEMENTS

Complete financial statements for Mitchell’s Fruit farms Limited are given above. These show the income statements, balance sheets and cash flow statements for the years 1995 to 2000.

FURTHER ANALYSIS OF FINANCIAL STATEMENTS: -
Growth rates for important financial measures, annually compounded, are reported above. These rates are computed using data for the years 1995 to 2001, and are based on per share data. Comparing the calculated percentages we see that most impressive is the growth in the Net Income (28.3%). Although sales have also shown a growth of 18.9% but it remains at a rate less then that of the Net Income.

Common Size balance sheet, income statement, Trend Index of selected accounts for Mitchell’s Fruit Farms Limited and also the per share results shows above.

COMMON SIZE INCOME STATEMENT: -
The common size income statement of the company for the years 1995 to 2001 presented above. The analysis shows that cost of sales as a percentage of sales have remain almost stable except for the year 1997 when the cost of sales fell to 75.63%. However the cost of sales has fallen slightly from the year 1995(78.65%) to year 2000 (77.84%) but it increased to (81.29%) in year 2001.

The administration and selling expenses have both decreased over the years from 14.42% of sales to 10% of sales. This has resulted in higher operating profits over the years. Financial Charges and other charges, which include interest expense and bank charges etc. have decreased as a percentage of sales. This is party due to decreasing financial charges but the more important reason probably is the rapidly increasing sales that have shown



a growth of 285% from the year 1995 to 2001. Profit after taxation as a percentage of sales have also increased and this increase is most remarkable for the year 1998, when the financial charges as a percentage of sales were minimum. Same is the case with profit after taxation, where the highest figure is for the year 1998 (8.41% of sales).

COMMON SIZE BALANCE SHEET: -
The common size balance sheet analysis shows that although the total liabilities and equity section has expanded, the issued capital, capital reserve and revenue reserve have as a percentage of total liabilities end equity have decreased. The main source of increase in equity section is the rising
Contribution of Inappropriate profits i.e. the rising Net Income over the year.

On the liabilities side most of the liabilities as a percentage of total liabilities and equity is decreasing, which accounts for the rising share of the equity in the section.

About the assets side the major contribution to the total assets comprises from the Current Assets, which have grown from 59.70% of sales in 1995 to 61.25% in 2001 of sales. This percentage is highest for the year 1997 (65.03% of sales).

TREND INDEX FOR SELECTED ACCOUNTS: -
The trend analysis for selected accounts is shown in the statement above. The figures have been calculated using 1995 as the base year. Most of the accounts show growth over the years. However trade debt has decrease as compared to the year 1995, also long term deposits have decrease as compared to the previous years (this is supported by the falling percentage of long term deposits as a percentage of total Assets from the exhibit 6). The most significant is the growth of 1086.26% in the Advances, which are Current Assets, as well as Profit before Taxation (506.4%).


PER SHARE RESULTS: -
The per share Sales, Net Income and Dividend are shown under the income statement. The figures shows that the sales per share have increased and so is the trend in Net Income and Dividends. However the growth in Net Income per share is the highest for the year 1998. Mitchell’s average shares have also increased to 4200,0000 in 1999 from 3500,000 in the previous years.










Analysis of Profitability
General Profitability Ratios of Mitchell's Years (1995-2001)

  Ratios 1995 1996 1997 1998 1999 2000 20001
% Gross Profit Ratio 21.44 21.42 24.37 23.80 22.10 22.16 18.71
% Operating Ratio 92.98 91.07 87.84 86.71 88.50 87.83 91.49
% Operating Profit Ratio 7.02 8.93 12.16 13.29 11.50 12.17 8.51
% Net Profit Ratio 4.61 3.95 7.30 8.41 6.93 6.75 4.64
















General Profitability Ratios of Industry Year (2001)

  Ratios Mitchell's Rafhan Candy Land Tang
% Gross Profit Ratio 18.71 32.14 18.62 30.59
% Operating Ratio 91.49 88.73 93.97 86.48
% Operating Profit Ratio 8.51 11.27 6.03 13.52
% Net Profit Ratio 4.64 4.79 1.98 7.32














Overall Profitability Ratios of Mitchell's Years (1995-2001)

  Ratios 1995 1996 1997 1998 1999 2000 20001
% Return on Shareholders Investment 14.90 17.00 33.07 37.24 30.82 26.36 17.55
% Return on Net Capital Employed 12.80 14.66 29.15 33.00 27.20 23.44 15.64
% Return on Gross Capital Employed 8.45 8.87 19.37 20.48 17.91 15.70 10.64
% Dvidend Pay-Out Ratio 67.95 64.46 35.69 41.27 44.67 40.07 46.55

















Overall Profitability Ratios of Industry Year (2001)

  Ratios Mitchell's Rafhan Candy Land Tang
% Return on Shareholders Investment 17.55 16.34 9.00 42.53
% Return on Net Capital Employed 15.64 15.79 5.32 24.83
% Return on Gross Capital Employed 10.64 8.72 2.93 10.40
% Dividend Pay-Out Ratio 46.55 111.77 6.47 53.49










Short-Term Financial Posion or Test of Liquidity
Short-Term Financial Position or Test of Liquidity
of Mitchell's Years (1995-20001)

  Ratios 1995 1996 1997 1998 1999 2000 20001
Ratio Current Ratio 1.76 1.57 1.94 1.61 1.80 1.86 1.69
Ratio Acid-Test Ratio 0.52 0.42 0.47 0.39 0.51 0.70 0.62
Ratio Abolute Ratio 0.33 0.24 0.26 0.18 0.24 0.17 0.15











Short-Term Financial Position or Test of Liquidity
of Industry Year (2001)

  Ratios Mitchell's Rafhan Candy Land Tang
Ratio Current Ratio 1.69 1.27 1.04 1.37
Ratio Acid-Test Ratio 0.62 0.95 0.47 0.72
Ratio Absolute Ratio 0.15 0.82 0.34 0.58












Current Assets Movement or Eficiency/ Activity Ratios
Current Assets Movement or Eficiency/ Activity Ratios of Mitchell's Years (1995-20001)

  Ratios 1995 1996 1997 1998 1999 2000 20001
Times Inventory Turnover Ratio 6.82 4.28 4.44 4.49 4.74 4.74 5.37
Times Working Capital Turnover Ratio 5.60 7.91 6.38 7.98 7.33 6.41 8.46
Times Debtors Turnover Ratio 72.86 56.02 94.95 133.47 131.71 134.66 175.31
Times Creditors Turnover Ratio 14.89 8.87 10.29 11.41 12.13 11.46 13.49
Days Average Payment Period 25 41 35 32 30 32 27
Days Operating Cycle Ratio 58 92 86 84 80 80 70
Days Cash Cycle Ratio 34 51 51 52 50 48 43
Days Average Collection Period 5 7 4 3 3 3 2
Days Inventory Turnover Ratio in Days 53 85 82 81 77 77 68






Current Assets Movement or Efficiency/ Activity Ratios
of Industry Year (2001)
  Ratios Mitchell's Rafhan Candy Land Tang
Times Inventory Turnover Ratio 5.37 7.35 4.51 3.28
Times Creditors Turnover Ratio 13.49 8.86 7.51 5.39
Times Debtors Turnover Ratio 175.31 6.74 10.80 6.84
Times Working Capital Turnover Ratio 8.46 10.03 63.90 4.61
Days Average Collection Period 2 54 34 53
Days Inventory Turnover Ratio in Days 68 50 81 111
Days Average Payment Period 27 41 49 68
Days Operating Cycle Ratio 70 104 115 164
Days Cash Cycle Ratio 43 63 66 97











Analysis of Loong-Term Financial Position or Test Of Solvency
Analysis of Loong-Term Financial Position or Test Of Solvency
of Mitchell's Years (1995-20001)
  Ratios 1995 1996 1997 1998 1999 2000 20001
% Debt-Equity Ratio 34.08 43.39 31.52 34.53 28.50 29.05 19.24
% Proprietory Ratio 56.70 52.20 58.56 54.99 58.10 59.56 60.62
% Fixed Assets to Net Worth 71.08 70.50 57.19 69.29 58.83 61.72 57.80
% Ratio of Current Assets to
Proprietors' Funds 105.28 118.35 111.05 111.32 106.10 102.84 89.04














Analysis of Long-Term Financial Position or Test Of Solvency of Industry Year (2001)
  Ratios Mitchell's Rafhan Candy Land Tang
% Debt-Equity Ratio 19.24 27.96 53.51 88.80
% Proprietory Ratio 60.62 53.34 32.56 24.45
% Fixed Assets to Net Worth 57.80 77.34 157.33 80.84
% Ratio of Current Assets to
Proprietors' Funds 89.04 107.07 143.76 325.28










Operating Performance
PROFITABILITY RATIOS:
Gross Profit: -
Gross profit remained stable during the six years, which shows that the company was able to maintain its profit despite newly arising challenges. On the other hand the profit of Rafhan and Tang is for ahead from Mitchell and Candy Land’s profit is just equal to Mitchell but here we can see there is stability in the profit of Mitchell. So we can say that the position of gross profit of Mitchell is satisfactory.

Return on Assets: -
It showed a rapid increase during the year 1996 to 1997 as it increased from 12.10 to 22.35 but for the year to come its growth stagnated which is not a good sign. But in the industry, Rafhan and Candy Land are about inelastic and Tang’s ROA is flexible. So it is dangerous for Mitchell.

Return on Equity: -
Although this ratio increased a bit from 1995 to 1998 but then it decreased drafty what shows that Mitchell does not rely more on external investment financing. Mitchell management may be of the view that lowering this ratio they are avoiding financial risks.
Now we are discussing some other ratios with respect to Mitchell.
CURRENT RATIO: -
Current Ratio =Current Assets/ Current Liabilities*100
Mitchell’s current ratios appear satisfactory, as they are more then one for all the years, showing that the company has higher Current Asset’s coverage for


the Current Liabilities. The ratio is highest for the year 1997 (1.94) meaning that the company has Rs.1.94 worth of Current Assets to cover Rs.1 of Current Liabilities. The higher ratio is primarily due to lower Current Liabilities in the year, as for the other years the Current Liabilities are increasing.
In the competitive level Mitchell stands at a good position. In the year 2001 the current ratio is 1.69 and the other competitors, like Rafhan, Candy Land and Tang are stand at 1.27, 1.04&1.37 respectively. So according to the above points we can see that Mitchell has a good liquidity position.

ACID TEST RAIO: -
Acid Test Ratio = Current Assets-Inventories/Current Liabilities
Mitchell’s acid test ratio for the year 2000 is the highest i.e. 0.702 that is actually due to more then average increase in advances in the year. On average the company’s acid test ratio of around 0.3 shows that the company has Rs.0.3 of current assets in form of cash, cash equivalents, marketable securities and trade debt to cover the current liabilities

ACCOUNT RECIEVABLES TURNOVER RATIO: -

ACCOUNT RECIEVABLES TURNOVER RATIO = Credit Sales/A/R
This ratio indicates how often, on average, receivables revolve – i.e. are received and collected over the year.
Mitchell’s account receivable turnover ratio is increasing. The highest is for he year 2000 i.e. 134.66 times, it shows that on average account receivables are received and collected 134.66 times in the year. This higher turnover shows better account receivables collection as compared to the previous years the other reason might be higher sales on credit.

INVENTORY TURNOVER RATIO: -

Inventory Turnover Ratio = Cost of Goods Sold/Average Inventory
This ratio measures the average rate of speed inventory moves through and out of the company. Adding the opening and closing inventory balances and dividing by two compute average Inventory.
For Mitchell’s the ratio is increasing and is highest in the year 2000 (4.74), showing that during the year inventory moved 4.47 times out of the company. Higher the ratio better it is as it shows increasing liquidity.
DAYS SALES IN RECIEVABLES: -
Days Sales In Receivables = Days/Account Receivables Turnover Ratio
Day’s sales in receivables measure the number of days it takes, on average, to collect accounts and notes receivables. This ratio for Mitchell’s is highest in the year 1996, 5.7, but in the later years has decreased. The ratio of 5.71 shows that on average it takes 5.71 days to collect account or notes receivables.
DAYS SALES IN INVENTORY: -
Days Sales In Inventory = Days/Inventory Turnover Ratio
The ratio tells us the number of days a company takes in selling average inventory for that year. The highest ratio for the company is in the year 1996 (19.13), which signifies that on average it takes 92.13 days to sell the inventory. However in the later years the ratio has decreased showing better liquidity conditions as in the year 2000 the ratio has fallen to 75.92 days i.e. now the company requires only 75.92 days to sell the inventory, which is an improvement.

CONVERSION PERIOD: -
This ratio combines the account receivable collection period with days sales in inventory to obtain the time interval required to convert inventory into cash.
Mitchell’s lowest conversion period is for the year 2000; it shows that on average it takes 78.31 days to convert inventory into cash. This again shows better liquidity as compared to the previous years, where it took 97.84 days to convert inventory into cash.

CASH TO CURRENT ASSETS: -
Cash to current ratio measures the cash as a percentage of the total available current assets. The higher the ratio the better it is, as there is nearly no waiting period for conversion of these assets into usable cash. Mitchell’s cash to current assets ratio has increased over the years, representing better liquidity conditions. For the year 2000 the ratio is 30.87%, showing that 30.87% of the current assets are in the form of cash, cash equivalents and marketable securities.

CASH TO CURRENT LIABILITIES: -
Cash to current liabilities ratio measures the cash available to pay the current liabilities. For Mitchell’s this ratio is increasing, indicating better liquidity.


The ratio is highest in the year 2000 (57.29%). The ratio shows that the company has 57.29% of current liability coverage in the form of highly liquid assets. The lowest ratio is for the year 1996, since then it has been increasing except for the year 1998 when it fell sharply.

LIQUIDITY INDEX RATIO: -
Increase in liquidity index signifies deterioration in liquidity while decrease shows improving liquidity. Mitchell’s liquidity index for the year 1996 of 82.48 decreased to 79.72 and then again increases to 82.72 the next year. Thus the ratio is fluctuating around 80%.

WORKING CAPITAL: -
Working capital i.e. current assets minus current liabilities shows the liquidity and short terms financial strength of the company.
The working capital for Mitchell’s has increased over the years and is maximum in the year 2000. From 1996 to 2000 it has shown a growth of around 251.8%. The working capital of Rs.77322892 shows that Mitchell’s has this many amounts of current assets in excess of current liabilities.

DAYS PURCHASES IN ACCOUNT PAYABLE: -
Days purchases in account payables represents current and not overdue obligations. The higher the ratio better is the liquidity. Mitchell’ ratio is minimum for the year 1999 i.e. 29.09 – this ratio shows that in 1999 purchases are 29.09% of payables,


AVERAGE NET TRADE CYCLE: -
Net trade cycle combines the days sales in receivables and inventory and subtracts the days purchases I payables. The shorter the cycle the better is the liquidity. For Mitchell’s the net trade cycle has reduced to 43.91 days in 2000 from 53.58 days in 1996 indicating better liquidity. Although the ratio rose sharply in 1997 but in the next year it again fell.

CASH PROVIDED BY OPERATIONS TO AVERAGE CURRENT LIABILITIES: -
This ratio compares the cash coming from operating activities against the current liabilities. A higher ratio presents better liquidity position.
This ratio for Mitchell’s was maximum in the year 1998 (64.96%), and fell to 33.45% in 1999 but has started to increase and in 2000 it is 47.78%; which again is a good signal.

CAPITAL STRUCYURE AND SOLVENCY RATIOS
Selected Capital structure and Solvency ratios are reported in the Exhibit 11. The Exhibit shows the ratios for all the six years i.e 1995 to 2000.

TOTAL DEBT TO EQUITY RATIO:-
This ratio shows tatal debt as a proportion of total equity. For all the years the ratio is less then 1, showing that most of the financed for the company are provide by the owners i.e the equity holders, and debt is a lower then equity. The ratio of 0.68 in 2000 shows that Mitchell’s total debt is 0.68


times it’s equity capital i.e. it is less then the equity capital. Lower debt implies lower financial leverage and hence lower chances of insolvency. This ratio was maximum in the year 1996 (0.97) but fell the next year to 0.71 and then again increased to 0.82 in 1998 after which it fell again to 0.72 in 1999.

TOTAL DEBT RATIO:-
Total debt ratio shows the contribution of total debt to the right hand side of the balance sheet. A higher ratio shows greater involvement of total debt which shows higher leverage. Mitchell’s ratio of Total debt to Total Equity for the year 2000 is 0.4 showing that debt contributes less then half of th total liabilities and equity capital. This ratio for Mitchell’s has remained almost stable around 0.4 for all the years.

LONG TERM DEBT TO EQUITY RATIO:-
Mitchell’s long term debt to equity ratio is highest in 1995 (0.23) but since then has decreased conistently till 1998 to 0.13, the ratio remains the same the for 1999 & 2000. This ratio shows that long term debt is only 0.13 times the total equity, which shows lesser chances of insolvency.

EQUITY TO TOTAL DEBT RATIO :-
This ratio is the reverse of Total Debt to Equity ratio. The ratio is the highest for the year 2000 (1.47) showing that equity is 1.47 times the total debt. This ratio is lowest for the year 1996 when debt was higher. On average the ratio is stable.

FIXED ASSETS TO EQUITY RATIO:-
Mitchell’s fixed assets to equity ratio are maximum for 1995 (0.71) showing that fixed assets are 0.71 times the equity. This ratio has fallen sharply as compared to 1995 as in 2000 it is 0.61.

CURRENT LIABILITIES TO TOTAL LIABILITIES:-
This ratio shows the proportion of current liabilities i.e. current obligations in the total liabilities. Them highest ratio is for the year 1998 (0.84) representing that 84% of the liabilities are current and require urgent payments. The ratio is somewhat stable along the years.



Conclusions and recommendations

Grading for Mitchell’s performance n 2001 taking Rafhan, Candy land and Tang, last five years 1995-2000, standards set by media service financial services as criteria.



Comparing with Industrial Ave. 2001 with 95-00 Standards
Current ratio A B A
Quick ratio B A B
RTD A A A
Inventory turnover ratio A A B
Operating cycle A A A
PTD B A B
Leverage ratio C A B
Gross profit A B B+
ROA A B A
ROE A B B
Net income A A A


Where according to standards, current ratio should be greater then 1.6, quick should be at least 1, roa should be more then 12% and roe should be greater then roe, also should not be greater then 15%. Mitchell’s fulfils almost all these criteria.

Recommendations
The short term ratios and also industry analysis indicate that Mitchell’s is quite liquid and its assets are sufficient enough to cover the liabilities. However during, the years the increase in liabilities is more than the increase in assets. This is because Mitchell restrain from external financings they think by doing so they can avoid risks as far as possible. This is quite prominent from their leverage ratios, which are quite low as compared to Rafhan, Candy Land and Tang.


A bird eye view of the balance sheet also reveals that Mitchell management is very careful while taking loans and relies more on short-term loans. Even if it takes advances it utilizes them in their operating assets and livestock because it prefers to use its own assets to keep run its operational activities. As Mitchell’s [refer to be more liquid then leverage so its ROE has been declining over the years.
However, Mitchell’s management’s performance is worth appreciating as they very efficiently and effectively manages the inventory, receivables and assets.
If we look at the asset utilization exhibit we see that all the assets are very efficiently made use of and their contribution toward sales has been increasing. However it has slight problem while managing working capital.



Asset evaluation 1997 1998 1999 2000 2001
Sales to cash 39.36 44.58 49.86 49.80 62.52
Sales to receivables 56.02 94.95 133.47 131.71 175.31
Sales to inventories 5.44 5.88 5.89 6.08 6.61
Sales to WC 9.96 10.27 10.51 10.08 10.41
Sales to fixed asset 6.19 7.76 7.65 7.21 4.98
Sales to T. assets 2.38 2.78 2.81 2.76 1.57
Sales to liabilities 6.45 7.65 7.78 7.76 6.75



As this is clear from the exhibit.
We will advice Mitchell’s it should change its conservative thought of being liquid and should go for more external financing and debts as compare to industry by doing so it might become a bit risky but then it will also become leverage and will be more adequately able to deal with new completion’s


and new challenges. Secondly although its net income has increased over the years but its per price share is lower then the market value, also its utilization of resources has gone down during the years as they are over valued.
So if it wants to have competitive advantage, its management should better utilize its resources and also should focus on human resources management.
Training Program

One of the requirement to complete MBA Degree Program at IBA is to complete an internship of six to eight weeks in an organization of repute. The philosophy behind this that a student should understand the practical environment of various tools of business administration.

Benefits of the internship program are many: students gain practical skill and experience in the field of interest during and after internship, students are confined with an entirely different market scenario. Through internship program the student gets the real market concepts, new to them apart from text books.

Different older technologies exist in corporate sector, than that which is budding. It is the market, the gauged teeth of reality bite. From the start students build a temperament to work in as an organization. Motivating exceeds by seeing working among intellectual students from time to time realize shortcoming on their part, and work to overcome these insufficiencies. In effect, students comprehend aspects of life that demand their utmost attention. A sense of responsibility is endowed upon their should understand they realize that they are held responsible for their actions. Students learn to new thing and more important students learn work under a boss.

Universities, realize their graduates are demanding, try to maintain a balance of theoretical as well as practical knowledge. It is the internship program that provides the gateway for practical skill and experience.

Internship become compulsory at higher level of education, bearing a feeling that working in an organization before graduation shall permit the students to engage in the activities which help them in their practical profession.

During my studies at IBA, I got a chance to work in such organization where my interest was inclined toward that field. The reason behind it was that that area which I belong (Northern Areas, Hunza), is mostly people dependent of tourism sector.

According to a rough estimate, around 12,000 (Daily, The News, Oct 20. 20020) people are directly related to the business of tourism in Northern Areas and upto 90,000 people are understood to be indirectly employed, mostly on seasonally basis.

But, after the 9/11 and subsequent events the decline in the tourism holds tremendous economic and social implications for these communities especially who live in mountain areas who have over the years unknowingly tied their fate with an attractive yet volatile trade.

During my stay with TDCP, I found and discussed with senior officials and experts about the current scenario of tourism sector and they concluded that it’s worthless to stick with only this sector of tourism in Northern Areas. Than there must be an alternative for those people who are engaged with this sector and to see the other opportunities. In this regard I must suggest that they (those who are related with the tourism sector) should concentrate on the domestic tourist instead of foreigner solely. Second is the is the most important thing that all those tourism agencies and individuals engaged in, must market their products (service) through the way of People Republic of China because Northern Areas is considered to be Paradise for tourists and the main cause of decreasing the number of tourist is the political instability and religious extremist in downtown areas of the country.
The third way to sustain themselves(companies and individuals concerned with tourism sector) economically, to switch to other related businesses such as exporting of products like handicrafts and other handmade goods to such partners and companies which they were dealing before for the purpose of arranging tour affairs abroad.
The forth hope is the government, if it gives any incentive in the form of interest free loan or any other aid which help them to sustain there economic conditions and be active in any other kind of business or any productive activity.
During my internship I learnt a lot from all those senior officials with whom I spent my time for their valuable suggestion for my career path and I hope in the future, I expect such encouragement for the student and especially for the students of IBA, University of the Punjab.



SCHEDULE FOR INTERNSHIP TRAINING PROGRAM SUMMER, 2002


S.No Date Wing/ Department

01 08-07-2002 to
13-07-2002
Planning and Development Wing

02 16-07-2002 to
20-07-2002
Publicity and Promotion Wing

03 22-07-2002 to
27-07-2002
S&FT / Resort

04 29-07-2002 to
03-08-2002
ITHM, Lahore

05 05-08-2002 to
10-08-2002 S&TP and Transport/
TIC, Lahore

06 12-08-2002 to
19-08-2002 Administration and Finance Wing,
Head Office


Planning and Development (P&D)

Planning and development wing in the most important part of TDCP. It involves in defining, the organizational objectives, goals, establishing strategies an overall strategy for achieving these goals and developing a comprehensive hierarchy of plans to integrate and coordinative activities. In other words this is the main bran of the organization.
The period which I spent here, is all worthy for me, especially with Mr. Javaid Akbar Warraich, Dy.Manager Planning& Development. He explained how organizational planning carried out. The main thing which learnt here in this department was that how government plans and policies are carried out and implemented.

Publicity and promotion wing

My second week of internship program was with the Publicity & Promotion Wing. This is the department where all the activities are concern with the material related with the publicity and advertisement. Here I got a chance to learn from the Mr. Hameed Hassm (Tourism Officer) who guided me about the tact and techniques used in advertising, promotion, and publicity for the department.


Institute of Hotel and Tourism Management (ITHM), Lahore

TDCP has it own institute for its human resource development, Institute of tourism and Hotel Management (ITHM) where staff of TDCP getting trainings, courses, workshops, seminars and various diploma courses related to tourism industry and hotel management are taught.
ITHM offers different diplomas to professionals and non professionals from government as well as from the private sector, who wants to pursue their career in the field of tourism hoteling and airlines etc. It is the second of its kind in Pakistan which offers different courses of international level, with two campuses, Lahore and in Rawalpindi. It has a very sound resource center and library where Learners can learn more about the tourism industry and related fields.

Sales and Foreign Tours (S& FT)/ Resorts

My third week of internship was with Sales & Foreign Tours/ Resorts ,In this department, I found Mr. Akram Zubair , who is the Head of the this department, he is very learnt person. He explained how they arranged tours and how they facilitate the tourist who comes from other parts of the world.
One thing which I noticed here that foreign tourist are very rare and the rate of international and foreigners are declining which is a negative cause for its growth. In this department I learnt how they make tours possible, for this they have tailored made and pre-made tours plans.
In the resort dealing depart I was informed about the arrangements made for the running of different resorts in different areas of the Punjab, who they plans and how they implement thies plans partially. This was seen my be practically by visited the Changa Manga Resort near Lahore during my internship.

Sales & Tourism Promotion (S&TP) and Transport, Tourist Information Center, Lahore

My fifth week of internship was with transportation, Sales & Tourism Promotion, and Tourism Information Centre where I learned how to deal with a customer while coming for information and how to tackle him and the most important thing is To make him prepare to avail the facility of
TDCP if he or she wants to visit any place of their choice.

Administration and finance Wing Head Office.

My last week of internship program, was with Administration and finance department, here I found Mr. Muhammad Nadeem Butt, Manager Administration who facilitate in my question of every kind which I asked, he guided how head office control the activities and the hierarchy of command.
My last part of the internship was with finance department where I was told to do some work of accounts, their entries and the maintenance of accounts. TDCP has its internal accounting system where they manage all the books of accounts by their staff but audit and analysis of financial statements are dealt by separate charter accountancy firm.

RECOMMENDATIONS AND SUGGESTIONS:
SWOT Analysis
The term SWOT Analysis bring together the organization the organization’s Strength, weaknesses , opportunities and Threats in order to identify a strategic niche that organization might exploit. No organization is perfect all the time in its functional and corporate fields, it has some strengths on which it takes edge on others, some weakness on which competitors compete, opportunities through which it can get and cashed them and threats from which a firm must aware. The main objective behind its creation is to promote and develop tourism industry in Pakistan.


Strengths:

· Punjab, is the place of history and cultural province of the country.
· TDCP has qualified human resource which it add its strength.
· As a tourism agent it is the only of its kind in the province in such a vast network of offices and its staff.
· TDCP is a government organization and it gets support from the government for its promotion.
· It has its Chair-lift at Murree which doesn’t have with other tourism agents in Pakistan.
· It has network of Tourism Information Center (TIC) in the main cities of the Punjab which support to facilitate in attracting clients.
· It has own Resorts which facilitate for tourist which is very helpful for guests while staying with TDCP.
· Pakistan is a place of contrast big sea, deserts, and lush mountainous valleys add its beauty.


Weaknesses

· Less coordination among the staff of TDCP.
· It has a long procedure of decision making.
· Every employee consider work as duty only in other words lack of motivation toward the organization.
· Influenced by slow process of its own and other ministries.
· There is no reward for outstanding performance.
· There is not any kind of structured policies for the training of its own employees.
· Lack of professional commitment and commercial attitude.
· Funds are being utilized sometimes on unproductive ways that contribute a problem for the promotional activities.
· The decision making is done in a traditional manner and no stimulation to employees with low motivation.
· Company facing a heavy losses in the last couple of years.
· Flow of information between the other departments is very low. So it leads to the unnecessary delays in the decision making process.
· Employee job satisfaction is very low because no incentives and rewards are given on outstanding performance.
Opportunities



· Growing economic trend of the world.
· By improving quality of our products (service) TDCP can get the share from international travelers.
· Growing economic trend of the world.
· Can cash the historical place of country and attract tourist from the other countries.
· Name of Pakistan in international community is become well-known.
· Improving the communication means.

.


Threats
· Downsizing trend is there in every organization so employee has a fear so they can not contribute very much .
· Image of Pakistan being a Muslim country.
· Political instability of Pakistan’s trade members.
· Political instability hurts the performance of Export Promotion Bureau.
· Commitment of the employee is not there in the organization.
· Due to recent trend of down sizing employees are feared.
RECOMMENDATIONS AND SUGGESTIONS

There is no any firm or organization which has perfection in every aspects but through hard working using managerial skills it can perform better as compare to it competitors ai can achieve those targets and goals which were targeted, during my stay with TDCP I found very hard working people who work day and nigh for the success and prosperity and I also noticed some people who were just presented for their presence.
The main objective behind the creation of Tourism Development of Punjab (TDCP) was to promote and develop tourism culture in especially in Punjab and other parts of the country as well. But, after its inception hardly it has achieved its targets in the form of its profits and in the form of its growth.
The suggestions and recommendations which I am describing here are not the least but these
only a part of study findings which I have noticed during my stay with TDCP, these are:

1. TDCP should increase it target market from national to international level, this would result in increase in its revenue and can build a good image in the international community though:
International marketing tools
Through Internet
Through Pakistani Embassies situated out side Pakistan
2. Lake of coordination among the internal departments. this can be improved through development of MIS, which is an effective tool of managing information for the purpose of decision making.
3. The conventional method of bureaucratic style in decision making must be changed through introduction of decentralize system.
4. Working condition are not healthy, it can be improved by giving them more space and separate offices for each senior employees of the department, where a performance measure scale must be introduced for every employee.
5. Lack of motivation for employees. This is a big drawback in Government institutions that employees suffer during their work that they cannot get any appreciation for any achievement and good results from the higher management, which result most of the employees, are leaving their job and go for other job of their choice. This can be improve by introduction of new schemes i.e. reward system, achievement’s certificates and shields for higher achievers.
6. Lack of interest of government towards the tourism sector. This is the most important aspect of government that it should concentrate on the sector of tourism because tourism is that sector which can generate more foreign exchange sitting in the home without spending any foreign currency in exchange and the money that invested by the government will remain in the country in the form of circulating money.