Every home solar electric system has

5 essential parts:

This is especially true when you think about solar as an investment. Plus, there are new affordable options for solar, which cost much less upfront. With the price Rs20000 of the solar system you can run four tube lights and two fans. But if you demand for higher solar system for the appliances then the price will also be increased automatically.

1. For the better utilizing our sources, we are outsourcing.

2. In order to reach to the maximum number of consumer we have established 15 franchises in major cities(Lahore, Karachi, Islamabad, Rawalpindi, Faisalabad, Multan, Bahawalpur, Rahim yar Khan, Sahiwal, Peshawar, Haiderabad, Sukher, Okara, Queta, Gilget) of Pakistan.

3.To provide the best service to our consumer we have maintained the certain standards, franchises are suppose to strictly followed that standards to achieve the maximum customer satisfaction.

4. Our head office is situated in Lahore, Pakistan.

Promotion:

Guerrilla marketing

Guerrilla marketing is an unconventional system of promotions, running on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. Typically, guerrilla marketing is unexpected and unconventional, where consumers are targeted where they would not be expecting, which can make the idea that's being marketed memorable, generate buzz, and even spread virally.

So as in SOLTECH, Promotion is generally sub-divided into two parts:

Commercial advertisement is the practice of broadcasting for profit. This is normally achieved by interrupting normal programming to air advertisements, also commonly called "commercials" in this context.

For this purpose we are using

though such services are generally partially or wholly paid for by local subscribers, much of the programming, particularly on cable television, is produced by company operating in much the same manner as commercial broadcasters, and both they and often the local cable provider are selling commercial time in the same manner.

Interactive media:

Interactive media is the integration of digital media

And for promotion of Soltech Products we including combinations of

into a structured digital computerized environment we allow people to interact with the data for appropriate purposes.

The digital environment we include the

PULL STRATEGY:

Franchise premium & contest:

We have given our franchises to install hundred solar systems in three months and if any franchise achieves this target he will get 5% extra discount within this period

Minimum price of solar system =20000

Number of home install=100

Total target sale to achieve extra discount in first three months =Rs2000000

And we are also giving umra ticket and to our franchise who get the maximum sale during the first year. This offer include two umra tickets plus Rs30000 in cash.

Advertising Allowance:

The company is bearing all the advertising expenses in newspapers, magazines, radio, TV, billboards, transit media but to enhance of interest of our franchises we have also given a special permission to our franchises that they can make their own advertising strategy according to the local environment with complete harmony of company's overall advertising strategy to support company's objective and company will pay 50% of these expenses.

Coupons

For the month of February, we are distributing our free coupons in Sunday, special edition of daily newspapers like The nation, The Dawn, Express, Jung, Naw e Waqt and weekly edition of these newspaper magazine. We are providing our coupons through Spiders magazine, Reader Digest, Business recorder and Business Plus. We have also placed our coupons on large departmental stores like Metro, Makro, Pace , Alfatih, Chen one in Lahore and large departmental stores in other cities.

There are a few main purposes for the issuing of these coupons to the public First one is the customer having this coupon will get 3% discount at the purchase of solar system.

Second one is that if they do not use these coupons to purchase the solar system, they can send us these coupon on our P.O box number # 12345.

And at the end of first two months, we will held a lucky draw of these entries and will distribute five solar systems among winners. Each person can make only one entry and the person who used these coupons in the purchase of solar systems will automatically added in lucky draw.

Third one from these entries of coupons we will our database and which be helpful to us in telemarketing which we planned to start from the month of June.

Lobbying :

We have also include some renowned personalities like chairman of water and power development authority(WAPDA) to avoid conflict the between WAPDA and SOLTECH.

Special event management :

We also held some special events through like Jashan Bahran, mother day, Eid days, Independence day etc.

We work closely with administration of these events to organize and manage such events. We provide them solar system for the purpose of electricity and in return they allocate us a special place in which we demonstrate how solar system works. The purpose activity to create the awareness of our product among every person.

Sponsorship:

We are sponsoring the sports(cricket, football, hockey,

In cricket, football and hockey matches we sponsors digital tv screen in the ground which totally based on solar system. We are also providing PCB assistance developing new stadiums around the country. We are also providing our assistance in football and hockey.

Causes

The mission of the company is to alleviate poverty and protects the environment through applied research and development of renewable energy based technologies.

To support our mission, we are working in rural areas where traditional electricity is not possible to reach. We are providing electricity facilities in schools, basic health unit (B.H.U) of rural areas. And for this purpose we are working closely with ministry of health and ministry of education. We are also providing assistance in mega project of large organizations such as Shokat Khanum Memorial Hospital which works for poor cancer patients and it is only cancer curing hospital who is working at large scale. Our solar system provides nonstop electricity in specific units of SKH.

In some charity houses like edhi, Fatmi, SOS village trust we are providing free systems installation.

In large public hospitals like Jinah, Mayo, Nishtar, Victoria, we provide free solar system in the operation theatre of these hospitals.

Endorsements

Advertisers have attempted to quantify and qualify the use of celebrities in their marketing campaigns by evaluating their awareness, appeal, and relevance to a brand's image and the celebrity's influence on consumer buying behavior.

For this purpose we an endorsed Former Pakistan Cricketer Imran Khan for brand ambassadors.

We will place our ad in print media in two stages

In first stage, we will run an ad in print media for the span seven days to create curiosity this ad will give no idea about our product and company.

After seven days, we will launch our second ad to introduce our product. Our ad will be in this order.

Second ad will be

We will place our ad in digital media in two stages

In first stage, we will run an ad in print media for the span seven days to create curiosity this ad will give no idea about our product and company.

After seven days, we will launch our second ad to introduce our product. Our ad will be in this order.

our print media ads will used in out door media such a bill board, transit media etc. And we will use the same strategy which we adopted in print and electronic media.