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Report on Nestle Water Marketing Strategy

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Submitted To:

Mr. Jawad Saleem

 

 

Submitted By:

Ali Ashfaq

M. Javeed Sardar

Moazzam Riaz

Muneeb Akram

Kashif Ali

 

 

 

 

 

 

TABLE OF CONTENTS

PREAMBLE 3

MARKET 5

MARKET DEMOGAPHICS 5

INDUSTRY ANALYSIS 6

MISSION STATEMENT 6

VISION STATEMENT 7

ORGANIZATION PORTFOLIO 8

NESTLE’S HISTORY AND INNVATIONS 12

First came infant and milk nutrition 13

CONTRIBUTION TO OTHER SECTOR 15

REGIONAL SALES OFFICES 18

RATIO ANALYSIS is useful essentially for: 19

Competitor Analysis 20

WATER 21

NESTLÉ Pure Life – PET Bottles 21

NESTLÉ Pure Life – Home & Office Service 21

AVA & FONTALIA 21

NESTLÉ PURE LIFE & BULK WATER 22

SEGMENTATION STRATEGY 22

TARGET MARKET 23

POSITIONING 23

INDUSTRIAL SWOT ANALYSIS 23

SWOT ANALYSIS 24

MARKETING MIX 25

1-PRODUCT 25

PRODUCT TYPE: 26

PRODUCT ATTRIBUTES: 26

BRAND NAME: 26

BRAND POSITIONING: 26

BRAND IMAGE: 26

BRAND EXTENSION: 26

PACKAGING: 26

LABEL: 27

2-PROMOTION: 27

3-PLACE: 28

4-PRICE: 28

STRATEGIES FOR CREATING COMPETITIVE ADVANTAGE 29

DIFFERENTIATION STRATEGY: 29

OVERALL EXCELLENCE STRATEGY: 29

CONSUMER ANALYSIS 30

SUGGESTIONS 31

PREFERENCES 32

 

 

 

 

PREAMBLE

Praise to be Allah Almighty, the one testing us all at all times and making decisions about what we don’t know and can’t know.

Today it is impossible for a common man to run the business especially in this period of competition. This situation demands energetic, duly qualified experienced business administrators who could meet the challenges of this age of modernization. PAK AIMS produce management specialists fully aware of the ins and outs of the business management, and capable of meeting the challenges of modern business environment.

 

In this project we discussed how started workings what are the objectives and goals of the organization nestle and what are the products and services offered by the company to its target customers. We made a marketing plan for “NESTLE PURE LIFE” that how the marketing share of this product can be increased what strategies should use for this purpose. We elaborate all the aspects of the marketing plan in this project.

 

 

 

 

MARKET

· Markets may be any of a variety of different systems

 

· Markets vary in size, range, geographic scale, location, types and variety of human communities

· Market is any structure that allows buyers and sellers to exchange any type of goods, services and information

· Market facilitates trade and enables the distribution and allocation of resources in a society

· Markets allow any tradable item to be evaluated and priced

 

MARKET DEMOGAPHICS

· Population: 180,000,000

· Growth rate: 1.828%

· Birth rate: 27.74 births/1,000 population

· Death rate: 8 deaths/1,000 population

· Net migration rate: -1.24 migrant(s)/1,000 populations

· 0-14 years: 40% (male 33,293,428; female 31,434,314)

· 15-64 years: 56.9% (male 48,214,298; female 46,062,933)

· 65 years and over: 4.1% (male 3,256,065; female 3,542,522)

 

 

 

 

 

INDUSTRY ANALYSIS

· POPULATION 180000000

· RURAL 116916480

· URBAN 63083520

· PEOPLE WITHOUT WATER 44%

· BOTTLE WATER USAGE 9%

· PEOPLE WITHOUT BOTTLE WATER 91728000

· TOTAL TARGET MARKET 9072000

 

 

 

MISSION STATEMENT

 

Nestlé is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers’ needs and creating solutions, Nestlé contributes to your well-being and enhances your quality of life.

 

 

 

VISION STATEMENT

 

We envision Nestlé to grow in the shortest

Possible time into the number one food company in

Pakistan with the unique ability to meet the needs of consumers of every age group from infancy to old age,

For nutrition and pleasure, through development of a large

Variety of food categories of the highest quality

We envision the company to develop an extremely

Motivated and professionally trained workforce, which

Would drive growth through innovation and renovation

We aspire, as a respected corporate citizen, to continue

Playing our due role in the social and environmental

Sectors of the country

 

 

 

 

 

 

 

 

 

ORGANIZATION PORTFOLIO

ESTABLISHMENT:

Nestlé was founded in 1866 by Henri Nestlé with headquarters in Vevey, Switzerland. It has employed around 250,000 people and has factories or operations in almost every country in the world.

COMPANY TYPE:

It is one of the world's biggest food and Beverage Companies.

BRANDS:

Nestle offers a variety of brands of which the most well known are Nescafe, Nestlé Kit Kat, Nestlé juices and Nestlé bottled waters.

Nestlé’s existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines.

The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.

 

 

 

 

 

BRAND PORTFOLIO

In 1992, Nestlé was the first company to dare to launch a mineral water, Valvert. Today Nestlé Water is established in 130 countries and markets about 70 different brands.

In 1998, for the first time in its history, Nestlé associated its name with bottled water “Nestlé Pure Life”.

The brand was launched in Pakistan and soon appeared in Brazil, followed by Argentina, Thailand, the Philippines, China, and Mexico in 2000. In 2001, India, Jordan, and Lebanon followed, and in 2002, Egypt, Uzbekistan and the United States.

Today the Nestle Pure Life brand is present in 20 countries around the world, across all continents - Asia, Near East, South and North America and Europe.

Wherever it is to be found around the world, Nestle PURE LIFE answers some crucial consumer needs, focused on three core pillars: Trust, Quality and Service.

Nestle PURE LIFE offers an ideal balance between a healthy supply of minerals and a pleasant, refreshing taste, making it suitable for the whole family. It contains essential minerals such as:

· Calcium: necessary for building strong bones and teeth,

· Magnesium: necessary for muscle contraction and transmission of pulses.

 

COMPANY FROM FOUNDATION TILL NOW

1866

Company's foundation


1905


Merger between Nestlé and Anglo-Swiss Condensed Milk Company


1929


Merger with Peter-Cailler-Kohler Chocolate Suisse's S.A.


1947


Merger with Alimentana S.A. (Maggi)


1971


Merger with Ursina-Franck (Switzerland)


1985


Acquisition of Carnation (USA)


1988


Acquisition of Buitoni-Perugina (Italy)


1988


Acquisition of Rowntree (GB)


1992


Acquisition of Perrier (France)


1995


Nestlé acquires Victor Schmidt & Söhne, Austria's oldest producer of confectionery, including the famous 'Mozartkugeln'.


1997


Nestlé, through the Perrier Vittel Group, expands its mineral water activities with the outright acquisition of San Pellegrino.


1998


Nestlé acquires Spillers Petfoods of the UK and strengthens position in the petfood business which began in 1985 with the acquisition of the Carnation Friskies brand.


1999


Divestiture of Findus brand (except in Switzerland and Italy) and parts of Nestlé's frozen food business in Europe.
Divestiture of Hills Bros, MJB and Chase & Sanborn roast and ground coffee brands (USA).

2000


Acquisition of Power Bar.

NESTLE’S HISTORY AND INNVATIONS:

The key factor which drove the early history of the enterprise that would become The Nestlé Company was Henri Nestlé's search for a healthy, economical alternative to breastfeeding for mothers who could not feed their infants at the breast.

In the mid-1860s Nestlé, a trained pharmacist, began experimenting with various combinations of cow's milk, wheat flour and sugar in an attempt to develop an alternative source of infant nutrition for mothers who were unable to breast feed. His ultimate goal was to help combat the problem of infant mortality due to malnutrition. He called the new product Farine Lactée Henri Nestlé.

Nestlé's first customer was a premature infant who could tolerate neither his mother's milk nor any of the conventional substitutes, and had been given up for lost by local physicians. People quickly recognized the value of the new product, after Nestlé's new formula saved the child's life and within a few years, Farine Lactée Nestlé was being marketed in much of Europe.

Henri Nestlé also showed early understanding of the power of branding. He had adopted his own coat of arms as a trademark; in Swiss German, Nestlé means 'little nest'. One of his agents suggested that the nest could be exchanged for the white cross of the Swiss flag. His response was firm: "I regret that I cannot allow you to change my nest for a Swiss cross .... I cannot have a different trademark in every country; anyone can make use of a cross, but no-one else may use my coat of arms."

Meanwhile, the Anglo-Swiss Condensed Milk Company, founded in 1866 by Americans Charles and George Page, broadened its product line in the mid-1870s to include cheese and infant formulas. The Nestlé Company, which had been purchased from Henri Nestlé by Jules Monnerat in 1874, responded by launching a condensed milk product of its own. The two companies remained fierce competitors until their merger in 1905.

Some other important firsts occurred during those years. In 1875 Vevey resident Daniel Peter figured out how to combine milk and cocoa powder to create milk chocolate. Peter, a friend and neighbor of Henri Nestlé, started a company that quickly became the world's leading maker of chocolate and later merged with Nestlé.

 

In 1882 Swiss miller Julius Maggi created a food product utilizing legumes that was quick to prepare and easy to digest. His instant pea and bean soups helped launch Maggi & Company. By the turn of the century, his company was producing not only powdered soups, but bouillon cubes, and sauces and flavorings.

First came infant and milk nutrition

Innovation and an entrepreneurial spirit have been Nestlé characteristics from the start.

In 1886, while the Page brothers in Cham were building Europe’s first condensed milk factory, for the Anglo-Swiss Condensed Milk Co., Henri Nestlé, in Vevey, was developing his infant cereal “Lactous Farina Nestlé “launched in 1867.

The two companies merged in 1905 to become the “Nestlé & Anglo-Swiss Condensed Milk Co.”. The former had developed a successful long-life product from fresh milk, a highly perishable raw material, whilst Henri Nestlé had achieved international acclaim due to the remarkable qualities of his invention. Given the highly infant mortality rate, due mainly to the lack of an appropriate breast-milk substitute, his infant cereal respond to a real need.

His name and the Nestlé symbol (Nestlé means “little nest” in German) were guarantee of the consistent quality of his product, the result of painstaking scientific research.

Then came product diversification

Contacts with other leading companies that have innovative ideas led to acquisitions and diversifications.

The company expanded in 1929 through the acquisition of the,

 

· Cailler

· Peter and

· Kohler chocolate companies,

Followed in 1947 by the Maggi group and its culinary products

Thus Nestlé became the heir to inventions such as Daniel Peter’s milk chocolate (1875) and Julius Maggi’s vegetable-based soups (1884) and stock cubes (1908).

Nestlé accumulated knowledge, as well as the perseverance and competence of scientists like Max Morenthaler, made possible the huge success of the Nescafe launch in 1938.

Subsequent acquisitions opened doors to new areas, such as

Preserves (Crosse & Blackwell 1960),

Frozen foods (Findus, 1962),

Mineral water (Vittel, 1969)

Pet care (Carnation, 1985).

Others reinforced the company’s position in established areas, for example,

Italian cuisine (Buitoni, 1988),

Chocolate and confectionery (Rowntree, 1988)

Performance foods (PowerBar, 2000).

At the same time, reseat at Nestlé resulted in the development of new products such as

Milo (1934),

Nestea (1944),

Nesquick (1948),

NAN (1962),

Yes (1979),

Nespresso (1986),

LC (1994) and

Nestlé Pure Life (1998).

Existing products such as Nescafe, Maggi culinary products or the various dairy products have been constantly improved and adapted to current consumer life-styles.

Today and tomorrow a company that cares about consumers al around the globe

 

 

 

 

 

 

 

 

Today, Nestlé is the world’s leading food company. Its international R&D network supports the products made in 479 factories in 81 countries.

Being a company dedicated from the start to food, Nestlé remains sensitive to culinary and eating habits, and responds to specific nutritional problems, whilst also setting and matching new trends such as growing out-of-home consumption.

 

CONTRIBUTION TO OTHER SECTOR

 

Social

In the social sector, the company has created over 1200 permanent job opportunities for the skilled, unskilled and professional manpower, apart from hundreds of contractual jobs. It has also played a remarkable role in expansion and vitalization of the dairy and livestock sector.

Environment

Another key area where the company is proud to make a contribution in the environment is by making available the processed and packaged dairy.

 

 

 

Registered & Corporate Office

308 Upper Mall, Lahore

PABX : (042) 5757082-95

Fax : (042) 5711820

   

Factories

Sheikhupura

29th Kilometer, Lahore- Sheikhupura Road

Sheikhupura, Punjab, Pakistan

Kabirwala

Khanewal – Kabirwala Road, Kabirwala

District Khanewal, Punjab, Pakistan

Phone : (06512) 411433-36

Fax : (06512) 411432

   
   

Auditors

A.F. Ferguson & Co. (Chartered Accountants)

   
   

Legal Advisors

Cheema & Ibrahim (Advocates)

   

Bankers

ABN AMRO Bank

Bank of Tokyo-Mitsubishi Ltd.

Citibank N.A

Credit Agricole Indousuez

Deutsche Bank A.G.

Habib Bank Ltd.

Muslim Commercial Bank Ltd.

Standard Chartered Bank.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

REGIONAL SALES OFFICES

 

Karachi

F-77/1, Block 7,

Clifton, KDA Scheme 5,

Karachi, Sind, Pakistan.

Phone : (021) 5833935-6

Fax : (021) 5833937

Hyderabad

178, Block C, Unit 2 Latifabad,

Hyderabad, Sind, Pakistan.

Phone : (0221) 860403

Fax : (0221) 863202

Lahore

29-b, Main Gulberg,

Lahore, Punjab, Pakistan

Phone : (042) 5754335-6, 5752582

Fax : (042) 5761491

Multan

Surij Miani Road, Chungi No. 1,

Multan, Punjab, Pakistan.

Phone : (061) 515061

Fax : (061) 515057

Faisalabad

Al Haq Plaza, 271-A,

Small D Ground, People’s Colony

Faisalabad, Punjab, Pakistan

Phone : (041) 546993, 734538

Fax : (041) 543538

Gujranwala

23, D.C. Road.

Gujranwala, Punjab, Pakistan.

Phone : (0431) 256320

Fax : (0431) 256320

Peshawar

201, Block B, 2nd Floor

City Tower, Jamrud Road,

Peshawar, N.W.F.P, Pakistan

Phone : (091) 840859, 842415, 43901

Fax : (091) 45516

Quetta

63 B – D, Chaman Housing Scheme,

Opposite Askari Park

Quetta, Baluchistan, Pakistan.

Phone : (081) 834887

Fax : (081) 822297

Islamabad

74-W, Yaseen Plaza, 1st Floor, Blue Area,

Islamabad, Pakistan

Phone : (051) 2271874-5, 2824328

Fax : (051) 2821899

 

RATIO ANALYSIS is useful essentially for:

Investors

Assessment of earnings and dividend prospects.

Growth in economic value of investments with respect to the risks undertaken.

Bankers/Creditors concern

Assessment of the ability of the business to service its debt obligations.

Debt coverage.

Proper utilization of assets financed.

Government's concern

Evaluation of the economic contributions of the business entity.

Determination of the entity's financial strength to carry social and developmental programs.

THE ANALYSIS

The financial ratios discussed here are those which are derived simply and directly from financial statements. These ratios are used in analyzing the financial statements in ordinary course of business activity. The ratio analysis can be divided into three broad categories:

The Solvency Ratios.

The Efficiency Ratios.

The Profitability Ratios.

 

Competitor Analysis

 

• NESTLE

• Aquafina

• Sufi

• Kinley

• Other

 

 

 

 

• TOTAL SHARE

• 9072000

• TOTAL SHARE OF COMPETITORS

– NESTLE 2903040

– AQUAFINA 1995849

– SUFI 453600

– KINLEY 1451520

– OTHER 2268000

 

 

 

 

 

WATER

 

NESTLÉ Pure Life – PET Bottles

The year 2001 saw the successful completion of three years of outstanding business for NESTLÉ Pure Life – PET Bottles of 0.5 and 1.5 liters. The exceptional brand success was the result of expanding national distribution and an increasingly loyal customer base. The brand has revolutionized the Pakistani market by tapping the real consumer need for pure, healthy, and safe water and has successfully dominated a key strategic business

NESTLÉ Pure Life – Home & Office Service

In 2000, NESTLÉ Pure Life established a successful Home and Office (H&O) delivery service in Lahore, which has substantially grown ever since and has come to dominate the 5- gallon market. Successful marketing and sales strategies offer greater convenience and better value to the consumers. The brand is poised for strong growth in future.

 

 

 

AVA & FONTALIA

To expand its H&O water delivery business countrywide, Nestlé acquired major share holdings in both these businesses in 2001. While AVA is an important national player in the branded bottled water category, both in PET and H&O services

NESTLÉ PURE LIFE & BULK WATER

The launch of Nestlé Pure life in December 1998 was a truly historic event. This marks Nestlé Milkpak's entry into the country's fastest growing water market. At the same time Pakistan became the first country where Nestlé launched this new worldwide brand. It has been launched in 11 markets internationally with its lead and best performing market being in Pakistan. The reporting of Nestlé Pure life is not directly under the Nestlé headquarters at Vevey, Switzerland. Rather all the water brands at Nestlé have to report to Perrier Vittel, the pioneer and lead French Brand in the water market. Other than that, all the research concerning the contents is carried out at the Research Center at Vevey.

 

SEGMENTATION STRATEGY

• Psychographic Segmentation

• Demographic Segmentation

• Geographic Segmentation

• Behavioral segmentation

 

 

 

TARGET MARKET

• Targeting Strategy Of Nestle Pure Life Is Differentiated Marketing

• Nestle Pure Life Targets Both Genders

• Targets The Upper And Middle Class People Who Are Health Conscious

• Tourists Are Also The Target Market Of Nestle Pure Life

 

POSITIONING

• Newly Drinking Water With Safety And Security

Pure Water Pure Relationship

Safe And Healthy Drinking Water

• Public Awareness Message

 

INDUSTRIAL SWOT ANALYSIS

Strengths

– the lifestyle of the people is changing

– DEMAND is increasing day by day in the bottle Water

Weaknesses

– the lack of awareness and the poverty

– the lack of availability in the remote areas is also the strong reason

Opportunities

– people are becoming more health conscious

 

Threats

– Low Entry Barrier

– Economical Uncertainty

 

SWOT ANALYSIS

Strengths:

• High Quality Obtained By The Usage Of A Special Production Process.

• Own Industrial Laboratories That Perform Constant Control For Physical-chemical And Bacteriological Parameters.

• Daily Sensor Water Analysis for Flavor, Color And Odor.

• Great And Neutral Taste Which Suits All The Family

• Safety And Purity From The Source To The Consumer

• Produced Locally, Close To The Consumer.

Weakness:

• Nestle Pure Life Is Relatively Expensive Than Other Brands.

Opportunities:

• Water Is An Essential Part Of Life And Everyone Prefers To Drink Safe And Healthy Water.

• Nestle Is A Trusted Brand For Providing Good Quality Products.

Threats:

• Tough Competition From Aquafina And Kinley.

 

 

 

MARKETING MIX

1-PRODUCT:

Nestlé Pure Life is drinking water that has been treated and rematerialized using a standardized industrial process to ensure purity and quality. Pure and Safe Nestle PURE LIFE refills your body with water to maintain a good level of hydration. It provides a balanced mineral formula (on average 150-170 mg per liter), contributing to daily mineral requirements.

Structure of water

Mineral Component

Concentration,
not more

General mineralization (mg/l)

220 mg/l

Calcium

40 mg/l

Magnesium

15 mg/l

Potassium

20 mg/l

Bicarbonates

60 mg/l

Fluorides

0,6 mg/l

Hardness

Mg-eq/l 3

 

PRODUCT TYPE:

It is a consumer product and a convenience good.

PRODUCT ATTRIBUTES:

Nestle Pure Life is a pure, safe and healthy, colorless and odorless drinking water with a pleasant taste.

BRAND NAME:

Nestle Pure Life.

BRAND POSITIONING:

Premium drinking water

BRAND IMAGE:

Safe and healthy water

BRAND EXTENSION:

Nestle is soon introducing flavored water in lemon, orange, raspberry and strawberry flavors.

PACKAGING:

Nestlé PURE LIFE is available in a wide variety of packaging formats to suit all consumer needs and consumption occasions. Packaging is innovative to meet the individual needs of consumer all over the world.

The range of formats extends from the individual bottle for on-the-go consumption (0.33l to 0.5l), to the family size bottle (1.5l) and on to larger formats of 5 gallons (18.9l) for in-home and office usage.

Nestle PURE LIFE 18.9-liter bottles have a protective cover, so that the consumer can immediately define, that the product was delivered from the factory. Its proprietary design equally protects the brand from counterfeiting.

Nestlé Pure Life’s originality lay in the use of an all-new plastic, P.E.T. (polyethylene teraphthalate), which is stronger and more elastic than the PVC. Besides, P.E.T. is recyclable.

Nestlé PURE LIFE is bottled when possible in the country, or at least in the region where it is sold, combining the benefit of a local production and the strength of a worldwide brand.

LABEL:

The label provides information like quantity, mineral contents, logo, manufacturing date and best before date. Consumer service number is mentioned and stamp of PSQCA with license number is also mentioned.

2-PROMOTION:

Nestle Waters Coolers has been a part of Nestle Waters since 2003 and represents Nestle Pure Life brand. Service quality has always been the main driver of HOD business. They are using television and radio advertisements in electronic media. In print media they are using billboards, newspapers, pole signs and posters.

In big departmental store they have display corner in which Nestle Pure Life is refrigerated. Moppies are also used for advertisement in these stores.

In summers direct marketing is used for promotion by providing cool points of Nestle Pure Life where chilled Nestle Pure Life is available for instant drinking.

3-PLACE:

Nestle Pure Life is a convenience good and is frequently used therefore it has been placed on all big and small stores to make it available everywhere. The type of placement used for nestle pure life is spot exchange.

4-PRICE:

Nestle pure life is following brand pricing through which it provides functional and psychological satisfaction to its target customer. The pricing strategy of Nestle Pure Life is market skimming.

Prices of Nestle Pure Life are relatively higher than their competitors. Market prices of individual consumables (0.33l to 0.5l) are Rs.10 and Rs.13. The price of family size bottle (1.5l) is Rs.24 and of large bottles of 5 gallons (18.9l) is Rs.130

 

 

 

PRICE

 

PRODUCT

 

PROMOTION

 

PLACE

 

MARKETING MIX

 

 

 

 

STRATEGIES FOR CREATING COMPETITIVE ADVANTAGE

DIFFERENTIATION STRATEGY:

They have developed a very visible image of their water that it is safe and healthy and is “PURE LIFE” in true sense.

OVERALL EXCELLENCE STRATEGY:

Nestle is a trusted brand and its products are consider to best and of very high quality world wide. This is a very important competitive advantage of Nestle Pure Life.

 

Introduction

Growth

Maturity

Decline

Characteristics

       

Customers

Innovators

Mass Market

Mass Market

Loyal Customers

Competition

Little if any

Increasing

Intense

Decreasing

Sales

Low levels, then rising

Rapid Growth

Slow/no annual growth

Declining

Profits

None

Strong, then at peak

Declining annually

Low/none

Marketing Implications

       

Overall Strategy

Market Development

Market Penetration

Defensive

Efficiency

Costs

High per unit

Declining

Stable or increasing

Low

Product Strategy

Undifferentiated

Improved items

Differentiated

Pruned Line

Pricing Strategy

Most Likely high

Lower over time

Lowest

Increasing

Distribution Strategy

Scattered

Intensive

Intensive

Selective

Promotion Strategy

Category awareness

Brand Preference

Brand Loyalty

Reinforcement

 

CONSUMER ANALYSIS

Motivational factors to buy nestle

 

 

 

 

 

 

 

 

• When you use bottled water?

 

 

 

 

 

 

 

 

· Buy preferences

 

 

SUGGESTIONS

• They should introduce 0.20l water glass of Nestle Pure Life which should be provide on cool points in summer.

• They should set the price of their product in accordance with their competitor’s price.

• Nestle Pure Life should communicate the benefits of drinking it.

• Now a day, they are not advertising properly therefore they should focus on more advertisement so that they could create strong brand loyalty among customers.

They should introduce 0.20l water glass of Nestle Pure Life which should be provide on cool points in summer.

They should set the price of their product in accordance with their competitor’s price.

Nestle Pure Life should communicate the benefits of drinking it.

Now a day, they are not advertising properly therefore they should focus on more advertisement so that they could create strong brand loyalty among customers.

 

 

 

PREFERENCES

· Muhammad Adeel Aman Khan, Sales Manager Nestle

· www.nestle.com

· Economy survey of Pakistan 2008

· www.Google.com

 

 

 





   
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