Commercial Union Life Assurance Company

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Commercial union life assurance company (Pakistan) ltd is a subsidiary of commercial general union (CGU) plc. After merger with general accident in 1998 it emerged as one of the world’s leading international insurers and No. 1 in UK. The CGU employees about 52000 people al round the world. It has a premium income of 18 billions proud sterling and assets management in excess of 120 billion pound sterling.

Cu has solid reinsurance protection from the world two largest re-insurance companies such as:

CU started life operation in Pakistan in 1996 and has now emerged as the fastest growing public sector insurer in Pakistan. It is registered with Karachi stock exchange. CU’s paid up capital is 300 million rupees which is three times the amount prescribed by the Govt. of Pakistan and the largest among all insurance companies.

The CU. Is manned with highly competent / professional staff. The company takes pride in providing excellent service to its clients. That is why, it became the first insurance company in Pakistan that got ISO 9002 accreditation.

They have about 1200 employees in Pakistan. They have a formal HR department which handle all activities.

Branches

Sub offices

The organization has formal training department. The training department is responsible to train each and every employee as per the requirement. The training department also develops various training program in order to improve the productivity level of the employee.

Orientation

As commercial life Assurance company is a multinational company. So they provide formal one day orientation to their newly inducted employee. During the orientation the employee is informed about the company history, its policy, procedure and manual. He is also given a introductory session about the cultural aspects of organization. The management inform the employee about the duties which they have to perform. The management also provide them about their career path. What types of benefits and services they will be enjoying during their life career serving in the organization. As a matter effect, there are two types of employees which are :-

Need Assessment

Being the multinational company they are very much interested about the performance of their employee. For its purpose they keep on assessing the needs of training of the employee. if they are not achieving their targets or their performances not upto the standards. If only one employee is lacking regarding his performance or any particular skill is required in order to improve his interpersonal skills. Even then management try out the way to improve his skill by retraining efforts.

Method Of Gathering Needs Analysis Data

In order to provide valuable services and improvement in the business, the organization keep on updating the training material. Job description and specification are designed according to the skill, knowledge and ability. The company also conduct a survey, phone calls which is normally known as service calls in order to ask the perception of general public regarding their employee.

As company ISO 9000 certified so they keep all the documents regarding the performance of the employee. They also maintain a questionnaire and get it fill by the employee in order to get feed back about their performance twice a year. Company keep on improving the skill of employee to various skill improving test such as:

Selection Of Trainees

The selection of a trainee is very crucial decision for any organization. Commercial life Assurance company induct the new employee through a process of interview. The employees is motivated to give various incentives in order to succeed in training. Their also given various test and retest assignments.

Establishment of Training Goals

The major objective of the training is to provide extensive knowledge to their employee about the product of the company, presentation skills and objection handling. If any employee seems to be not interested to get training, he will be given written warning and could be rejected.

The current working employee is given training, if the productivity is low and high employee turn over. The management also provides the training to their employee in order to improve or expansion of the business.

The on Job training is normally provided in the organization. They used coaching method in order to improve the skill of the employee. Lecture, Audio-visual, and demonstration are used to improve the skill of the employee. Although management provide extensive training to the employee even then they think that training is not only tool with could be get very favourable objective. Because there are others factors involved such as personal motivation, attitude etc.

To improve the interpersonal skill of the employee normally role playing technique is used. The objection handling is most crucial and important for an sale person so in order to improve his skill management emphasize to provide different written material and role play. The success of method and technique which is applied for training is evaluated by its outcome or result.