In the name of Allah,

The most beneficent,

The most gracious.

Rana Amer Hussain

Muhammad Idrees

DEDICATED TO

We dedicated our work to our honorable

Parents and respectable teachers, whose

And magnificent devotion to our

Studies encourage us to achieve this

Landmark.

All glory and honor is for Allah, the Supreme Being who bestowed profound perseverance and ability on us to accomplish this work.

We express our profound and cordial gratitude to offer thanks to our learned, kind and experienced teacher, Assistant Prof. Mansoor Mehmood, for his valuable guidance, constructive comments and continuous encouragement through out the research.

Marketing Theory and Practices (MTP) is the course title we had studied during this semester. Besides learning theoretical outlooks of basics of marketing, we practiced all the concepts in a broader manner through developing a marketing plan of University of South Asia USA. It is a brief introduction of how the whole effort is allocated in developing the plan.

University of South Asia USA is an emerging educational institution with well developed infrastructure, competent management and learned faculty. Yet some discrepancies in the marketing strategy devoid USA to enjoy a nice ride.

Our marketing team underwent a detailed study using basic marketing tools to learn the current scenario including the interview with the marketing manager of USA. Present situation was analyzed by taking in consideration their offerings and services, segmentation, market share-growth and competitor overview. Finally we come up with proposed Marketing mix and Promotional mix strategies. The project was completed in allotted time with immense efficiency and best possible output.

University of South Asia has a rich history of sixteen years in the field of education. It has been recognized as an organization of high repute. It has worked under the names of American National School (ANS), a school with exclusive image and National College of Computer Sciences (NCCS), the pioneers in computer science education.

As a University it was formally inaugurated by the Chief Minister of Punjab on May 29, 2004. USA (University of South Asia) is firmly grounded in its past, yet it faces the future with confidence in its ability to provide each student with an experience that prepares him/her for success. However, learners must decide to take advantage of all available to them here; they must participate fully in establishing the credentials of a serious student who has a personal commitment to excellence.

I have a personal commitment to make USA a high-quality, comprehensive and one of the best in the region. My commitment along with yours will lead us to great success, and I look forward to that. I hope you will, too.

Welcome to University of South Asia!

With best regards,

Lt. Gen. (R) Tauqir Zia Rector

We welcome you all to the University of South Asia. Undoubtedly your time as a student is one of the most exciting and challenging periods of your life. The talents you have, whether academic, social, sports related or cultural will all develop naturally in a congenial environment at the university.

At this juncture, choosing the right university is an important decision. Our website describes the opportunities available and gives you an idea of what life is at university of South Asia. It is our strong conviction that university of South Asia, with its entire infrastructure i.e., electronic communication and a team of highly qualified, experienced and talented faculty, will induce and infuse a new spirit in the flow of education miraculously. Today, we lead you towards a better tomorrow. We place great emphasis on our students becoming competent and confident individuals, ready to face the world.

Best Regards,

Dr. Abid Qureshi

Pro-Rector

A level is a two-year study program offered in affiliation with the Cambridge University. Students seeking admission in the A-level must have appeared in the O level examination and must have achieved or expect to achieve a minimum of C' grade in the subjects for which admission is sought. Usually the students enroll in three main subjects and one English General Paper. The usual course of study for these students is two years with one summer break of two months. Students enrolling in A Level have the choice to additionally study the Bachelor's level courses and earn college credits. This additional study helps the students in exploring their actual talent and choosing the right career path after they have completed their A Level.

Students pay the fee for the A Level studies only and study Bachelor's credits without any additional cost.

The Intermediate program is a two-year program where the students appear for the Board of Intermediate and Secondary Education at the completion of each academic year during the months of April and May respectively.

Students of Intermediate take three elective subjects and four compulsory subjects.

Students seeking admissions in the Intermediate program must have completed or appeared in the Matriculation examinations and have a reasonable expectation of passing with a minimum of second division.

These students have the option to earn Bachelor's degree credits along with their regular Intermediate courses.

Students pay the dues for their Intermediate classes only and enroll in the Bachelor's credit without any additional cost.

To earn a Bachelor's degree from University of South Asia, students are required to do the following:

Earn a minimum of 120 credit hours of studies as follows:

• Core degree courses 45 credit hours

• Major area of specialization 57 credit hours

•Minor area of specialization or Electives (Optional) 18 credit hours

• Second major (Optional) 57 credit hours

Students can earn a degree with one Major and a Minor, with two Majors or one Major and a number of elective courses adding breadth to their knowledge base.

• One CREDIT HOUR is equal to one hour of class studies or two hours of practical work done each week during the entire semester. Therefore a course of 3 credit hours would require the students to attend 3 hours of class lectures or 6 hours of practical sessions or a combination of both during each week of the semester.

• CORE DEGREE COURSES are a list of courses comprising 90 credit hours falling into five different categories out of which the students are required to choose 45 credit hours. These courses are intended to develop an overall personality of the students giving them a wide variety of knowledge.

• The MAJOR area of specialization is the main profession the student intends to adopt. This major area can be out of the 27 disciplines currently offered at the University that include Business Administration, Accounting, Marketing, Fine Arts, Law, Computer Sciences, etc.

• The MINOR area of specialization covers a reasonable level of studies from a second discipline that the university offers. For Example students have the option to study Computer Science as Major and Business Administration as Minor.

• ELECTIVE COURSES are courses that the students choose from various disciplines that are offered at the University. Students can study the elective courses at other Institutions also for the sake of getting experience or studying a subject that the University does not offer.

At the Bachelor's level the students can take admission in three different categories. These categories are classified as follows:

Students joining in the Intermediate or A' levels or after appearing or completing the Intermediate or A' Level studies:

• These students are required to select courses out of a list of more than two dozen subjects during the first semester that are offered in the morning, afternoon and evening.

• Students can choose any number of courses ranging between 3 to 21 credit hours depending upon their individual capabilities.

• The usual recommended study load is 15 credit hours per week.

• The usual recommended study load for the Intermediate or A' level students is 6 credit hours on top of their regular studies.

Students joining after completing a Bachelor's degree from another Institution:

• Students joining after completing a two year Bachelor's degree are given an exemption of 60 credit hours and are required to study 45 credit hours of major area of specialization and 15 elective courses completing the minimum of 120 credit hours.

• Students joining after completing a three or four year Bachelor's degree from other Institutions are required to study 45 credit hours at University of South Asia to complete the minimum residency requirements.

Students joining by getting their credits earned at other recognized Institutions transferred to University of South Asia.

• Students currently enrolled in any other recognized university can apply for the transfer of credits. Credits are transferred based on several factors used internationally for equivalency evaluation. These students must apply for transfer of credits and get their work evaluated before taking admission.

The Master's level is considered a very high level of specialized study. No fundamental / principle level courses are taught at the Master's program of University of South Asia. The program duration at the Master's level is 36 credit hours and can be completed in one year depending on a student's prior academic achievements and study behavior. Students seeking admission at the Master's level must have studied the same major area of specialization during the Bachelor's studies.

Admissions in the Master's level are offered under the following categories:

• Students holding a Bachelor's degree with 120 credit hours pursuing the same major area of specialization at the Master's level can complete the degree in one year by earning 36 Graduate level credit hours.

• Students holding a Bachelor's degree with 120 credit hours who have not studied the same area of specializations as pursued at the Master's level are required to study 45 credit hours of Undergraduate courses with the same area of specialization as pursued in the Master's along with 36 credit hours of Graduate work. These students can complete their Master's degree in two years approximately.

• Students who have already studied a Master's degree in the same area of specialization can earn a Master' degree from University of South Asia after completing 24 credit hours of Graduate work.

• Students who have studied a Master's degree in another area of specialization are required to study 45 credit hours of Undergraduate work in the major area of specialization followed by 36 credit hours of Graduate work.

• Students currently enrolled at another University and seeking to transfer credits to University of South Asia can complete their Master' degree by completing 24 credit hours of Graduate work provided they have studied the 45 hours of necessary Undergraduate work from the previous University.

The PhD program of University of South Asia is aimed at producing indigenous faculty for the University in the future. Scholars seeking a PhD degree are required to work in the teaching and research departments of the University for five hours daily, complete a certain number of courses, and carry out research work under the supervision of a PhD instructor. The University pays an amount of Rs. 25,000 per month to all the PhD scholars so that they do not have a compelling need for earning their livelihood and can pay full attention to their studies and research work.

The admission to the PhD program requires the approval of the academic counsel, Rector and Pro-Rector along with the consent of the relevant instructor.

• The fee structure of University of South Asia is designed to support the bright students with an in-built scholarship program.

• The fee at the Intermediate and A-levels is Rs. 130,000 for a period of two years. Smart students can study their Intermediate courses along with a number of Bachelor's level credits. (This is a very normal practice in the United States of America.) By studying the Bachelor's level courses students can earn up to 36 credit hours along with their Intermediate studies and save the fee for 36 credit hours and around one year of University time.

• The fee at the Bachelor's and Master's level is Rs. 3500 per credit hour. However students are required to pay for a maximum of nine credit hours and study as many courses as they can.

• Admission / registration fee for all programs is Rs. 10,000/-

At University of South Asia, a number of facilities are provided to the student for extra curricular activities.

Students are actively encouraged to participate in these club activities. The University organizes a dinner followed by Music on the last Saturday of every month during summers and last Sundays during winters. Invitation to these programs is through invitation passes issued against a small payment.

• The transport operates on pre-designated routes at pre-defined times.

• Students interested in taking advantage of the University transport can subscribe to the transport facility by Paying Rs. 750 per month payable for the entire semester in advance.

• The University transport will only pick and drop the students on the main roads and will not enter into small streets.

• Students desirous of getting the service up to their residence are required to pay Rs. 1500 per month and can use the small vans for such pick and drop facility.

• The University transport will wait for one minute at each stop. Students must come at least five minutes ahead of time to ensure that they do not miss the transport.

• Every driver of the transport has a mobile phone with him. Students can call him up if the transport does not show up on time due to unforeseen reasons or in case of an emergency.

• In case a van or bus gets out of order temporarily, the transport department will arrange for another source that may result in time delays.

Business of educational institutes is growing because awareness of people to get more education is on rise

Increasing no of educational institute and chartered to different private institutes.

USA

In the Michael porter’s theory the following five forces are acting together to form a model. First of all suppliers are the metric, inter level and graduate level colleges come under this category. Buyers are the market and business sector to who USA is providing the KSA for the betterment. New entrance can only be possible if the new comer has strong financial and political back ground. Because this type of business needs a lot of investment. There are many substitutes of the USA, so it has to very careful for the future.