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Final Project on Mega Five Star Hotel

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TABLE OF CONTENTS

 

A. Introduction of the Industry. 6

a. Origins of the term.. 6

b. WHAT IS HOTEL.. 6

c. Classification. 6

d. Star Classification. 6

B. Macro Environment 9

a. ECONOMY OVERVIEW.. 9

b. DEVELOPMENT CHALLENGES. 10

c. OVERVIEW ON LAHORE.. 10

d. LAHORE HOTELS. 11

e. History of Lahore. 11

f. Locational Demography. 11

g. Demography. 12

h. SEASONS IN LAHORE.. 14

i)Culture. 14

m.Dress. 16

p.Economy. 17

q. Sites of interest 18

i. Roshnai Gate area. 18

ii.Masti Gate area. 18

iii.The Lohari Gate. 19

iv.Bhati Gate area. 19

r. Shopping. 21

s. Restaurants. 21

u. Education in Lahore. 22

i. Major Universities and Colleges. 22

v. Economy and business. 23

w. Infrastructure and development 23

x. Financial Institutions. 23

y. Industry and Manufacturing. 24

z. Famous Lahoris. 24

C. VISION.. 25

D. MISSION.. 25

E. OUR VALUES. 25

F. INTRODUCTION.. 27

a. DINING.. 28

b. PROPERTY AMENITIES. 28

c. RECREATION.. 29

d. ROOMS. 29

e. ROOM AMENITIES. 30

f. Fitness Centre. 30

j. Hotel capacity. 31

l. POLICIES. 31

G. Marketing Plan. 32

a. Marketing overview.. 32

b. Success Factors. 32

c. Market Demographics. 32

d. Age Structure. 33

e. Ethnic Divisions. 33

f. Literacy rate. 33

g. Official Language. 33

h. Market Needs. 33

i. Market Trends. 34

l. Product(s) Life Cycle. 35

m. 7P’s analysis. 36

RECREATION.. 37

iv. Promotion strategy. 38

1. Media split 38

2. Advertisements. 38

i. Purpose. 43

ii. When to use. 43

iii. How to use. 43

iv. Benefits. 45

v. Example. 45

i. Purpose. 46

ii. When to use. 46

iii. How to use. 46

Figure 1. Gantt chart for the implementation of a quality improvement project 46

iv. Benefits. 47

v. Example. 47

i. Purpose. 47

ii. When to use. 47

iii. How to use. 47

iv. Benefits. 47

v. Examples. 47

J. HOTEL HUMAN RESOURCE DEPARTMENTS. 49

a. AIM OF HOTEL.. 49

“Aims to maintain and further improve the. 49

Service-oriented Culture and to make. 49

employment not only satisfying but 49

Also enjoyable”. 49

i. Planning. 49

ii. Job Analysis. 49

iii. Recruiting. 49

iv. Training. 49

Human resource expert design training and development program. 49

v. Incentive & Benefits. 49

vi. Appraisal of Performance. 50

vii. Communicating. 50

viii. Promotion & Transfer 50

Ø     Job Analysis. 50

Ø     Recruiting. 50

Ø     Training. 50

Ø     Promotion. 50

Ø     Transfer 50

Ø     Incentives &Benefits. 50

ix. JOB ANALYSIS. 50

x. Job Description. 50

xi. Job Specification. 50

xii. Promotion. 50

xiii. Retirement 51

xiv. Fresh Blood. 51

xv. PROCESS OF JOB ANALYSIS. 51

xvi. HR DEPARTMENT COLLECT FOLLOWING TYPE            OF INFORMATION VIA JOB ANALYSIS  52

Work Activities. 52

Human Behavior 52

Performance Standard. 52

Job Context 52

Human Requirement 52

xvii. Uses of A Job Analysis. 52

§      Recruitment & Selection. 52

§      Training. 52

§      Promotion & Transfer 52

§      Incentives & Benefits. 52

§      Performance Appraisal 52

xviii. RECRUITMENT & SELECTION.. 53

Company do two types of recruitment 53

1.  Internal Recruitment 53

2. External Recruitment 53

xix. TYPES OF RECRUITMENT. 53

Internal Recruitment 53

Job Posting. 53

External Recruitment 53

Fresh Blood. 53

When no eligible for post 53

xx. SOURCE OF EXTERNAL RECURIMENT. 54

Colleges. 54

Ø     Lums. 54

Ø     University of Karachi 54

Ø     Professional Institutes i.e. I.B.P/I.B.A/I.B.M... 54

Advertising. 54

Employment Agency. 54

Outsourcing or managed services. 54

xxi. SELECTION TECHNIQUES. 54

INTERVIEW... 54

1.     Company take written test 54

2.     Direct observation and interviewing are used together 54

TYPES OF INTERVIEW.. 54

Structured Interview.. 55

Situational Interview.. 55

Panel Interview.. 55

OTHER SELECTION TECHNIQUES INCLUDE.. 56

BACKGROUND INVESTICATION AND REFERENCE CHECK.. 56

Personal Guarantee. 56

Confidential Letter 56

Criminal Record. 56

xxii. TRAINING.. 56

1.     Seminar 56

2.     Short Courses (e.g. Planning, Management, Administration, Accounting) 56

The Duration of these programs two days and less than one week. 56

xxv. TRANING FOR OUTSIDE CANDIDATE.. 56

Ø     Only 2 month training. 56

Ø     During training trainee move from various work activities within a department. This training is on the job  57

“BEFORE TRAINING THEY TRAIN THE TRAINERS”. 57

xxvi. PERFORMANCE APPRAISAL. 57

xxvii. WHO SHOULD DO THE APPRAISING?. 57

HR Group do the appraising of all department managers. 57

xxviii. Rating List 57

Goals. 57

Achievements. 57

Rating. 57

Excellent-4. 57

Very Good-3. 57

Good-2. 57

Poor-1. 57

xxx. TOOLS FOR PERFORMANCE IMPROVEMENT. 58

Company gives task according to their interest 58

Coaching. 58

Company  do not overload their employee. 58

Training. 58

xxxi. PROMOTION.. 59

Ø     Company  promote employee according to their grades. 59

Ø     Turnover 59

Ø     Task. 59

Ø     Performance. 59

xxxii. PROMOTION PROCEDURE.. 59

In promotion they follow following procedure. 59

Last 3 year A.. 59

60. 59

Education. 59

10. 59

Diploma. 59

5. 59

Experience. 59

10. 59

Interview.. 59

15. 59

Total 59

100. 59

xxxiii. TRANSFER.. 59

After every 3 years:- 59

xxxiv. RETIREMENT. 60

Retire employee when he reach 65. 60

When employee service reaches up to 25 years. 60

xxxv. DIVERSITY. 60

xxxvi. COMPENSTAION.. 60

Company gives following benefits. 60

Loans. 60

Bonus. 60

Media Allowance. 60

House Allowance. 60

Petrol Allowance. 60

Provident Fund. 61

“These benefit provide according to the employee post”. 61

K. Financials analysis. 62

b. Assumptions. 63

d. Balance Sheet 64

e. Comparison between Assets and Liabilities. 65

f. Cash Flow.. 66

g. Calculation of Net cash flow.. 67

h. Personnel Plan. 68

i. Break Even. 69

Mega Five Management Plan. 70

Organisational structure and responsibility centres of the Mega Five Hotel 71

Management Challenges at (Mega Five Hotel) 72

Quality according to (Mega Five Hotel.) 72

Quality Goals at (Mega Five Hotel) 73

Activities. 74

Operations. 75

The Target Market. 76

REFERENCES. 78

 

 

 

 

 

 

 

 

A. Introduction of the Industry

a. Origins of the term

The word hotel derives from the French hôtel, which originally referred to a French version of a townhouse, not a place offering accommodation (in contemporary usage, hôtel has the meaning of "hotel", and hotel particular is used for the old meaning). The French spelling (with the circumflex) was once also used in English, but is now rare. The circumflex replaces the 's' once preceding the 't' in the earlier hostel spelling, which over time received a new, but closely related meaning.

 

b. WHAT IS HOTEL

A hotel is an establishment that provides paid lodging, usually on a short-term basis and especially for tourists. Hotels often provide a number of additional guest services such as a restaurant, a swimming pool or childcare. Some hotels have conference services and encourage groups to hold conventions and meetings at their location. Hotels differ from motels in that most motels have drive-up, exterior entrances to the rooms, while hotels tend to have interior entrances to the rooms, making them safer and more attractive in nature.

 

c. Classification

The cost and quality of hotels are usually indicative of the range and type of services available. Due to the enormous increase in tourism worldwide during the last decades of the 20th century, standards, especially those of smaller establishments, have improved considerably. For the sake of greater comparability, rating systems have been introduced, with the one to five stars classification being most common.

 

d. Star Classification

Star is a symbol used for classification purposes. In particular, a set of one to five stars is employed to categorize hotels. Although there have been numerous attempts at unifying the classification scheme so that it becomes an internationally recognized and reliable standard, huge differences exist as far as the quality of the accommodation and the food within one category of hotel is concerned, sometimes even in the same country. However, certain standards have become common knowledge and have accordingly entered everyday language, for instance five star hotel (which is always associated with luxury and high prices).

 

 

 

Roughly, the five categories are divided up as follows:

* (one star) -- low budget hotel

** (two stars) -- budget hotel

*** (three stars) -- middle class hotel

**** (four stars) -- first class hotel

***** (five stars) -- luxury hotel

 

i.Economy one star
A one-star establishment is expected to offer clean, no-frills accommodations with minimal on-site facilities for the budget traveler for whom cost is the primary concern. Guestrooms generally are small, functionally decorated, and may not have a private bathroom, in-room telephone, or amenities. On-site dining is usually not available. Public access and guest reception may not be available at all hours.

 

ii.Value two stars
These limited-service establishments are expected to offer clean, basic accommodations. These properties may offer some business services but generally lack meeting rooms, baggage assistance, and full fitness and recreation facilities. On-site dining is usually limited to coffee or Continental breakfast service. Guestrooms generally offer private bathroom, telephone, TV, and limited amenities.

 

iii.Quality three stars
Three-star establishments place a greater emphasis on style, comfort, and personalized service. They generally feature on-site dining room service, a pool and/or fitness center, a gift shop, and may provide baggage assistance. Conference rooms for meetings and extended services for business travelers are usually offered. Guestrooms offer more extensive amenities and more careful attention to decor and comfort.

 

iv.Superior four stars
These upscale establishments usually offer a fine-dining restaurant, lounge, and room service with extended hours. Service features usually include baggage assistance, concierge service, and valet parking. A conference center with up-to-date technology and full business services are usually offered. Public spaces and guestrooms are thoughtfully designed and constructed with high-quality materials. Guestrooms generally offer stylish furnishings, high-quality bedding and bath products, and a wide array of amenities.

 

v.Exceptional five stars
The finest hotels in the world. Five-star lodging is characterized by luxury appointments, superlative service, and the highest standards of comfort. Five-star hotels offer originality in architecture and interior design, high-grade materials in construction and décor, and such special touches as fresh flowers and plants in abundance. These properties also maintain a high staff-to-guest ratio, gourmet dining, and 24-hour room service. Guestrooms offer ample space, the finest furnishings and decor, premium bedding, and luxury bath products. Room amenities generally include high-speed Internet access and CD and/or DVD players. Five-star resorts may offer additional recreation facilities such as tennis courts and golf-course access. On-site spa services, a top-notch fitness center, and a pool are generally available, as well.

 

e.World-record setting hotels

 

i. Tallest

The tallest hotel in the world is the Burj al-Arab in Dubai, at 321 meters (1,053 feet). However, this title may be taken by the less illustrious Ryugyong Hotel in Pyongyang at 330 meters (1,083 feet), pending its (perhaps unlikely) completion; it has been under construction since 1987 and was abandoned in 1992.

 

ii. Largest

The largest hotel in the world is the Ambassador City Jomtien resort, in Jomtien, near Pattaya, Thailand, at 5,100 rooms. It is a resort complex with a number of buildings, but the exact room count has not been independently verified. In 2000, the First World Hotel, in Genting Highlands, Malaysia, claimed that it was in the process of developing a 6,300-room hotel complex; however, it appears that only about 3,000 rooms have been built and opened to the public. The largest single-building hotel is the MGM Grand Las Vegas in Las Vegas, Nevada, with 5,005 rooms. Third place belongs to the Luxor Hotel, also in Las Vegas, with 4,408 rooms. According to About.com, 8 of the top 10 largest hotels are in Las Vegas.

 

iii. Oldest

According to the Guinness Book of World Records, the oldest hotel still in operation is the Hoshi Ryokan, in Awazu, Japan. It opened in 717 CE, and features hot springs.

 

 

 

 

 

 

B. Macro Environment

a. ECONOMY OVERVIEW

 

Pakistan has made significant development progress since its independence, 57 years ago, as measured by some key social indicators. Health and education services have expanded and improved, and life expectancy has increased from 59 years in 1990 to 64 in 2003. Infant and maternal mortality rates have dropped, as have illiteracy rates.

In the late-1990s, Pakistan was in a position of extreme vulnerability, and, after a decade of inward-looking policies, in November 1999 the country embarked on a significant economic reform program and has since achieved considerable improvements.

Pakistan’s Economy:  Pakistan has turned around a deteriorating macroeconomic situation to a rapidly improving one. In 2004, GDP grew by an estimated 6.4 percent while inflation remained relatively low at 4.6 percent. These macroeconomic achievements have allowed the country to keep on track towards fiscal consolidation while enabling the government to increase spending on health and education. The government has also launched far-reaching structural reforms to privatize public sector enterprises, strengthen public and corporate governance, liberalize external trade, and reform the banking sector. However, despite these favorable developments, formidable challenges remain. Pakistan still lags behind countries with comparable per capita income in most social indicators. Only 46 percent of Pakistan’s population is literate, compared to an average of 63 percent of countries with similar income per capita.

IMF-approved government policies, bolstered by generous foreign assistance and renewed access to global markets since late 2001, have generated solid macroeconomic recovery the last two years. The government has made substantial inroads in macroeconomic reform since 2000, although progress on more politically sensitive reforms has slowed. For example, in the third and final year of its $1.3 billion IMF Poverty Reduction and Growth Facility, Islamabad has continued to require waivers for energy sector reforms. While long-term prospects remain uncertain, given Pakistan's low level of development, medium-term prospects for job creation and poverty reduction are the best in nearly a decade. Islamabad has raised development spending from about 2% of GDP in the 1990s to 4% in 2003, a necessary step towards reversing the broad underdevelopment of its social sector. GDP growth is heavily dependent on rain-fed crops, and last year's end to a four-year drought should support moderate agricultural growth for the next few years. Foreign exchange reserves continued to reach new levels in 2003, supported by robust export growth and steady worker remittances.

             

 

 

 

b. DEVELOPMENT CHALLENGES

 

Poverty remains a serious concern in Pakistan. With a per capita gross national income (GNI) of US$520, poverty rates, which had fallen substantially in the 1980s and early 1990s, started to rise again towards the end of the decade. According to the latest figures (for 2000-2001), as measured by Pakistan’s poverty line, 32 percent of the population is poor. More importantly, differences in income per capita across regions have persisted or widened. Poverty varies significantly among rural and urban areas and from province to province, from a low of 23 percent in urban Sindh to 48 percent in rural Sindh.

Pakistan has grown much more than other low-income countries, but has failed to achieve social progress commensurate with its economic growth. The educated and well off urban population lives not so differently from their counterparts in other countries of similar income range. However, the poor and rural inhabitants of Pakistan are being left behind. For example, access to sanitation in Pakistan is 23 percent lower than in other countries with similar income.

There are also significant gender gaps in both literacy and health status of the population. Gender disparities in education remain significant. While the male population completes an average of five years of schooling, the female population in Pakistan completes only two and a half years. The enrollment rate for boys is 82 percent as opposed to 61 percent for girls. Maternal mortality remains high at 450 per 100,000 live births.

Meeting the vision embraced in the Millennium Development Goals by 2015 (including the reduction of infant and child mortality by two thirds and maternal mortality by three quarters and halving the percentage of the population living in poverty) will require renewed efforts in Pakistan. The World Bank’s assistance strategy is based on measurable outcomes using the MDGs as the background for its engagement in Pakistan.

 

c. OVERVIEW ON LAHORE

 

Lahore is the Capital city of Punjab Province. With the population of aprox: 10 Million it is a very lively city. The main attraction of the city is its beautiful Architecture and bustling Bazaars. The tradition of buildings is centuries old in Lahore but the Moghul (1500AD to 1800AD) have contributed the most to it. The Moghul buildings are probably the most attractive. On an average one can easily spend two full days of sightseeing here. There are numerous mosques monuments bazaars, evening Musical programs and a variety Lifestyle in the city. The Lahore Museum is the largest in the country and houses articles from all over the country. The city is located just 25 KMS away from the Indian border on the grand Trunk road. This makes it a transit point before going into India from Pakistan.

There is a train from Lahore to Amraster on Thursdays & Tuesdays , beside regular road transport. It is also well connected internationally by PIA and a few Foreign carriers. There are also regular flight from all major cities of Pakistan to Lahore operated by 3 Private airlines and PIA. Temperature is usually warm except in the months of January & February it is a bit chili.

 

d. LAHORE HOTELS

· Pearl Continental Hotel Lahore 5*
· Avari hotel 5*
· Holiday Inn Hotel 5 *
· Hotel Sunfort 4*
· Best western Lahore Hotel 3*
· Aamir Hotel 3*
· Adnan Hotel 2*
· Hotel Sanai 3*
· Numerous other small & big hotels near Lahore railway station and Mcleod Road.

                   

e. History of Lahore

Lahore was named by Loh (called Luv in Sanskrit), the once ruler, son of Rama, the hero of the Hindu epic Ramayana.The city came under Muslim rule due to the raids of Mahmud of Ghazni, who placed it under the rule of his beloved slave, Malik Ayaz. When Qutb-ud-din Aybak was crowned in 1206 here, he became the first Muslim Sultan of the Indian subcontinent. From 1524 to 1752 Lahore was part of the Mughal Empire.During Akbar's rule, Lahore was the capital of the empire from 1584 to 1598. During this time a massive fort, the Lahore Fort, was built on the fundaments of an older fort in the 1560s. This fort was later extended by Jahangir and Shah Jahan.The last of the Mughals, Aurangzeb, ruling from 1658 to 1707, built the city's most famous monuments, the Badshahi Masjid and the Alamgiri Gate next to the Lahore Fort. The Sikhs ruled it in the 18th and 19th centuries, making Lahore the capital of sovereign Punjab. However the last bloody Anglo-Sikh war resulted in very narrow British victory thus bringing Lahore under the rule of the British crown. On partition of British India in 1947 into India and Pakistan, Lahore passed into the newly formed Pakistan.The famous British author and poet, Joseph Rudyard Kipling, lived in Lahore during the 1880s, where his parents were also working. Kipling began working as an editor for a local newspaper and continued tentative steps into the world of poetry; his first professional sales were in 1883.

f. Locational Demography

Lahore is a major city in Pakistan and is the capital of the province of Punjab. A native of Lahore is called a Lahori. It is located near the river Ravi and the Indian border, at 31.5710 North, 74.3130 East. Lahore has 8.5 million inhabitants and thus is the second largest city in Pakistan, (Karachi being the largest). It is considered to be the 45th largest city of the world. Punjabi is the language of the province, and is the most widely spoken language in Lahore. Punjabi spoken by the people of Lahore is known as Lahori Punjabi due to a mixture of Punjabi and colloquial Urdu spoken in Lahore. Lahore is largely thought of as the cultural centre of Pakistan ever since its accession by Mughal rulers since the 16th century A.D.This is apparent by the vast array of historic buildings, presence in architecture and scenery. A truly beautiful city, with thousands of years of history.

g. Demography

In 1998 the population of Lahore was recorded to be 5,063,000.Of which 2,661,000 were males and 2,402,000 were females. A pictorial representation of the facts is given below.

 

 

 

 



 

 

 

 

 

GENERAL STATISTICS ABOUT LAHORE

Categories

Description

Longitude

74-20' E

Latitude

31-34' N

Muncipal Area

128 square miles

Extended Area

390 square miles

Population

7,500,000

Height from Sea level

702 ft

Distance from Rawalpindi

280 Km

Distance from Karachi

1219 Km

Distance from Indian Border (Wahga)

24 Km

 

 

 

 

 

 

 

 

 

h. SEASONS IN LAHORE

SEASONS IN LAHORE

 

Weather

Months

 

Autumn

1 Oct -15 Nov

 

Winter

15 Nov - 15 Feb

 

Spring

15 Feb - 1 Apr

 

Summer

1 Apr - 30 Sep

 

Monsoon

Jul - Sep

 

MONTH-WISE TEMPRATURES AND PRECIPITATION

Mean Tempratures(C)

Precipitation

(Millimeters)

Relative

Humidity(%)

Month

Maximum

Minimum

January

19.8

5.9

23.0

64.6

February

22.0

8.9

28.5

57.6

March

27.1

14.0

41.2

51.1

April

33.9

19.6

19.7

37.9

May

38.6

23.7

22.4

31.9

June

40.4

27.3

36.3

39.8

July

36.1

26.8

202.1

63.3

August

35.0

26.4

163.9

68.8

September

35.0

24.4

61.1

59.6

October

32.9

18.2

12.4

53.2

November

27.4

11.6

4.2

61.4

December

21.6

6.8

13.9

67.8

Annual

30.8

17.8

628.7

54.7

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

i)Culture

 

 

Lahore is cultural, intellectual and artistic center of the nation. Its faded elegance, busy streets and bazaars, and wide variety of Islamic and British architecture make it a city full of atmosphere, contrast and surprise. The warm and receptive people of Lahore are known for their traditional hospitality. This is a city of vivid differences, of haunting nuances; where bustling bazaars, frenetic streets, glorious fading elegance, British Architecture and echoing atmosphere of city's many mosques merge together into a history that is both dramatic and fascinating.Lahore is country's undisputed centre of Cultural life. When somebody is asked to define the particular charm of their city , Lahoris are apt to shrug and respond with a laconic , 'Lahore is Lahore'.Being the center of cultural and literary activities it may rightly be called the cultural capital of Pakistan.

j.Marriages
Betrothal always precedes a marriage. The proposal is initiated by the near relatives of the boy or girl and the women of both the sides take leading part in finalizing the proposal. The wedding may take place at any time after the betrothal. Marriage between the same sections of tribe or caste is customary. But inter-marriage between people of different tribes and castes in cities and towns is becoming more frequent.The usual age of marriage for boys is 20 to 30 years and that for girls is from 18 to 25 years. On the wedding day the relatives and friends of the boy assemble and proceed in procession to the girl's house. The marriage procession is generally headed by a musical band.
A marriage party is received by the relatives and friends of the parents of the girl. The party is then entertained . Thereafter the Nikah ceremony is performed by the Nikah registrar and a feast is given to the party. Alms are distributed to beggars and Village Mueens are fed. Then the party returns to the house of the bride groom with the bride but in a doli or in a car. She stays for a couple of days and then returns to her father's house. The final bringing home of the bride is called Muklawa. The dowry in the shape of ornaments, clothing and furniture etc. is given to the girl from her parents.

k.Houses
Houses are a mixture of old and modern style of architecture. House are mostly built of bricks and Concrete . Since independence many new residential colonies have been built in and around Lahore city.

l.Food
The staple food of the city people is wheat , rice and pulses. Meat is frequently taken specially in cities . Pulses and vegetables are quite common items of diet. The chief meals are taken just before mid day and in the evening soon before sunset. But the city folk generally have three meals , one early in the morning the other at mid day and the third after sunset. The ordinary food of villagers, roti made from flour of wheat, grams, barley, maize, or jawar. In villages morning meal is usually taken with skimmed yogurt or curd mixed with water known as Lassi. The special dish for guests in rural areas consist of Halwa, Sewaiyan, chicken , mutton, or sometimes beef.
While in urban areas , Pulao, Zarda, Buriyani and qorma are served. Tea is almost universal popular in cities and regulary taken at breakfast and in the evening. Villagers also take tea specially after meal.

m.Dress
In urban areas semi-western dress is worn by educated people while indigenous dress is worn at home. The local dress consist of the Kurta and Shalwar. Achkan and Sherwani are worn on formal occasions. The women's colors are generally more colorful. The important items of the women clothing are Shalwar Kamiz and Dopatta or Chaddar to cover their heads and upper parts of their body. Sari is only worn by women of the upper classes in cities on formal occasion. Shoes are worn by those living in city while women folk wear sandals and slippers , Purdah is not generally observed by city women.

n.Births
The birth of a male child is considered an occasion of great rejoicing and is followed by the distribution of sweets to friends and relatives who come to offer congratulations to the parents. Soon after the birth of a child, the Mullah or an elderly male member of the family recites Azan (call for Muslim prayer) into the ears of the child. Money is also given to the Mueens (village artisans) on the birth of a male child at the time of circumcision ceremony which is either performed soon after the birth or less commonly after a few years.
Circumcision is performed by a barber in the villages and generally by a surgeon in towns and cities. Aqiqa ceremony is performed both for a male and a female child. One goat is sacrificed in case of a girl and two in case of a boy.

o.Deaths
On the death of a person, neighbourers, relatives and friends assemble at the house of the deceased to console the bereaved family. Just after the death, the face of the deceased is turned towards the Ka'aba and the dead-body is kept in a proper posture. The corpse is bathed, and wrapped in a coffin of new cotton sheet. Comphor and rose water are sprinkled over the body which is placed on a Charpai and those present have a last look. The dead body accompanied by the mourners is then carried to the grave-yard where Namaz-e-Janaza is offered before it is lowered into the grave. The death is mourned for three days, when Qul ceremony is performed. The women-folk mourn with great vehemence. On the 40th day, called Chaliswan, meals are served to friends, relatives and the poor. Christians also bury their dead. Immediately after death, the local Church authorities are informed of the occurrence and bells start tolling in the Church.
The dead body is washed and then dressed in the best available garments, is carried to the Church and placed there for last sight. The mourners then go past the body and either sprinkle scent or place flower wreaths on the dead body. The service for the dead is held in the Church where
verses from the Bible are recited and a brief sermon delivered.
The body is then taken to the graveyard and interred. Hindues, Budhists and Jain burn their dead. Funeral processions often departs from the house of the dead with musicians in the vanguard. The body is shifted to a nearby temple, if available in the vicinity, where mantra-chanting priests lead the prayer. The body is then taken to 'Ghaat' where it is placed under a pile of dried wood and burnt. Rich Hindus still use Ghee and Sandal wood to burn their dead. After the body is completely burnt and reduced to ashes the same are collected and thrown in river or tossed to the winds.

 

 

 

p.Economy

Lahore is the 2nd largest city of Pakistan and a hub of economic activity. Major industry situated in the District includes foundaries, steel mills, textile units and chemical factories. The city is the largest software producing and exporting city in the country.
It also hosts alot of service sector institutions like banks and hotels etc. The city is also known as the city of colleges, owing to a large number of educational institutions in the city.
Lahore has also been a center of journalistic activities traditionally and head offices of many large groups of newspapers are situated here.

 

 

 

 

 

 

PERCENTAGE OF EMPLOYED POPULATION BY INDUSTRY IN LAHORE

Industry

Percentage

Agriculture, Forestry, Hunting and Fishing

2.3

Mining and Quarrying

*

Manufacturing

10.1

Electricity, Gas and Water

0.5

Construction

27.8

Wholesale and Retail Trade and Restaurants and Hotels

17.0

Transport, Storage and Communication

7.4

Financing, Insurance, Real Estate and Business Services

6.4

Community, Social and Pesonal Services

18.6

Activities not Adequately

9.9

 

 

 

 

 

 

 

 

 

 

q. Sites of interest

          i. Roshnai Gate area

The Badshahi Masjid, one of the world's largest mosques and one of humanity's greatest architectural treasures, is located just outside the Northeast corner of the Walled City. Opposite is the historic Lahore Fort which houses the famous Sheesh Mahal, or Palace of Mirrors. Between the two buildings is a garden known as Hazuri Bagh in which Maharaja Ranjit Singh built a baradari, a decorated marble pavilion. Every Sunday afternoon story-tellers, poets and singers gather in the garden to continue their oral tradition, often reciting Waris Shah's Heer, Bulleh Shah, Farid Ganjshakar or other Punjabi literature.

The Mausoleum of Muhammad Iqbal is also located in this garden, near the Eastern wall of the Badshahi Masjid. On the Northern side of the garden is the Samadhi of Ranjit Singh. Very close to that is the shrine of Syed Ali Hajveiri (ra), who is popularly known as Data Ganj Bukhsh and is famous as the Patron Saint of Lahore. The shrine is referred to by many as, "Data Sahib."The Southern side of Hazuri Bagh is bounded by the wall of the Walled City, with the Roshnai Gate serving as an entrance. Roshnai Gate leads into the Shahi Mohalla quarter of the Walled City, also known as Hira Mandi. Shahi Mohalla offers a large variety of traditional food, including the famous Phajje ke Paye.The Minar-e-Pakistan is a white marble construction and is fashioned as a commemorative tower that was built to remind its visitors of the famous "Pakistan Resolution" passed by the All India Muslim League, in 1940. This resolution was the first public expression of intent on the part of the mulims of United India to build their own homeland - Pakistan - A country that would guarantee them their freedom and liberty. The Minar (or Tower) is located in Iqbal Park, across the road from the Badshahi Masjid complex.

 

 

 

 

ii.Masti Gate area

Just behind the Lahore Fort is the Masti Gate entrance. This area is dominated by wholesale shoesellers, or both traditional and Western style shoes. Further down the street is located one of the cities oldest mosques, the Mosque of Mariyam Zamani, named after the mother of Jahangir.

 

iii.The Lohari Gate

This Gate is very close to Bhati Gate and it was build, like many other gates, to keep the enemies out. Now, it is surrounded by shops and has significance of great architenture. In urdu "loha" means Iron. The gate is named Lohari because on the out side of this gate many Lohars (Black Smiths) lived and they had their workshops there.

 

iv.Bhati Gate area

The Bhati Gate entrance is located on the Western wall of the Old City. The area inside the gate serves is well known throughout the city for its food. Just outside of Bhati Gate is Data Durbar, the mausoleum of the Sufi saint Ali Hajweri (also known as Data Sahib Ganjbaksh). Every Thursday evening musicians gather here to perform Qawwali music.

 

v.The Kashmiri Gate

The Kashmiri Gate faces the direction of Kashmir. Inside the area there is a shopping area called "Kashmiri Bazaar".

 

vi.The Shairan Walan Gate

The Shairan Walan (Gate with lions)

 

vii.Delhi Gate area

Delhi Gate is an entrance on the Eastern wall of the Walled City, named because it faces the road towards Delhi (now part of India).Inside the gate on the left hand side is located the Shahi Hammam, or "Royal Baths". Further down the bazaar, one will find the beautiful Wazir Khan Mosque, named after a viceroy of the Punjab during the reign of Shah Jahan. Further inwards, the road leads towards the Sonehri Masjid.

viii.Anarkali

Anarkali Bazaar is a concentrated area of every type of shop imaginable. Foreign-made goods are readily available, as well as all domestic products, from brassware to tailored suits.

 

ix.Chauburji

On the road that led southwards to Multan, the Chauburji gateway remains of an extensive garden know to have existed in Mughal times. The establishment of this garden is attributed to Mughal princes in 1646, which appears in one of the inscriptions on the gateway. The gateway consists of four towers and contain much of the brilliant tile work mostly turquoise colored with which the entire entrance is covered. One of the towers at the northwestern corner collapsed, its foundations perhaps eroded by the waters of the flooding Ravi. This has however been restored as much as  was  reasonab ly possible and the gateway now looks as it might have done during the time of its Mughal patroness. The restoration was carried out by the Department of Archeology in the late in1960's. The architecture of Chauburji represents a strong blend of Mughal architecture with ancient Muslim style of building. The red brickwork is typical of the Muslim buildings of the sub-continent; the doorways and windows running through the interior corridors are exemplary of the living style that characterized the Mughal buildings. However, the main purpose of building Chauburji appears strictly to be monumental, as its presence in the heart of Lahore signifies a strong sense of Mughal architectural beauty. The delicately lofty building standing alone in an island of traffic on the Multan Road is now commonly known as Chaburji because of its four (chau) minarets (burji). Originally it was gateway to the Garden of Zebunnisa or Zebinda Begum, the accomplished daughter of Aurangzeb. This garden is believed to have been extended from Nawankot in the south to the main city of Lahore towards north. However, no traces of such an expansive garden are now available. A fragmentary inscription on the eastern archway records that the garden was built in A.H. 1056 i.e. 1646. According to this inscription it was built by Sahib-e-Zebinda (one endowed with elegance), Begum Dauran (the lady of Ages) and was bestowed upon Mian Bai, Fakhrunnisa (the pride of Ladies).

 

x.Gawal Mandi

Food Street

 

xi.Ichhra

Tomb of Shah Jamal, Pappu Sain

 

xii.Mall Road

Pak Tea House, Lawrence Gardens, Aitchison College Punjab Assembly[1]

 

xiii.Shalimar Gardens

Tomb of Lal Hussain, Mela Chiraghan, Shalimar Gardens

 

xiv.Shahdara

Tomb of Jahangir, Tomb of Noor Jehan

 

Xv.Shimla Pahari

The mausoleum of Bibi Pak Daman

 

xvi. Railways HQ

Pakistan Railways HQ is also located in lahore. Pakistan Railways provides an important mode of Transportation in the farthest corners of the country and brings them closer for Business, sight seeing, pilgrimage and education.

 

xvii. Railway Station area

Lahore Railway Station, Dai Anga Mosque, Landa Bazaar

 

xviii. The Allama Iqbal International Airport

The new airport has been constructed in 2003 named Allama Iqbal International Airport after the famous Mohammed Iqbal. It facilitates for the increasing demand by passengers and the growth of the city for which it was built to accommadate. It is served by the national flag carrier, Pakistan International Airlines and many other national and international airlines to cater for the ever increasing tourism to the city.

            r. Shopping

Lahore's most famous tech-bazaar is the Hafeez Center, located on the Gulberg Main Boulevard and Electronics Market at Hall Road.Other well known and popular malls are the Liberty Market Center in Gulberg and Pace Shopping malls located in Gulberg and Model Town. Purani Anarkali has some amazing ethnic gems and jewelry as well as khussas (traditional flat shoes).If you are interested in clothing, then private boutiques are scattered all over the city. The expensive ones are on the Main Boulevard Gulberg and Defence Y Block Market.

While Lahore has a great many traditional and modern restaurants, the turn of the century has seen the appearance of western fast food chains such as McDonald's, Pizza Hut, Subway Sandwiches, Dunkin Donuts, Nando's and Kentucky Fried Chicken in new shopping centers all over the city. A major tourist attraction in Lahore is the famous Food Street in the old historic district of Gawaalmandi. Gawalmaandi had almost legendary status as the place to go for authentic Lahori cuisine. Food street has been a massive restoration project in which Gawaalmandi was cordoned off and a street cafe was established under the lights of the restored havelis.

 

s. Restaurants

One of Lahore's most famous restaurant is "Coocoo's Den", located just behind the legendary Badshahi Mosque and Lahore Fort. The restaurant has a magical ambiance and is housed in a 300 year old "kothi" style, 5 story house. At different points in the life of this property, Hindu, Buddhist, Christian and Muslim families have owned it. It is currently owned and operated by a Professor from Lahore's National College of Arts. Sitting on the verandah's while enjoying food from the area - most of which has been cooked by the same family, to the same recipe for hundreds of years - one can glance through the Hindu Idol figurines, gazing upon a statue of the Virgin Mary which forms the foreground of the massive and awe-inspiring red sandstone construction that is the

 

Ø  Badshahi (Royal) Mosque.

Ø  Legendry Traditional Lahori Resturants/Cafes

Ø  Pak Tea House, Anarkali, Lahore

Ø  Phajay kay Paye, Heera Mandi, Lahore

Ø  Sardar kee Machli/Sardar's Fish, Mozang Chungi, Lahore

Ø  Waris Nihari, Paisa Akhbar, Lahore

Ø  Muhammadi Nihari, Mozang Chungi, Lahore

Ø  Bhayay kay Kabab/Bhaya's Kabab, Model Town, Lahore

Ø  Bashir Dar-ul-Mahi/Bashir's Fish Corner, Mozang Chungi, Lahore

 

t. Towns of Lahore (where  company target market lives)

Ø  Gulberg

Ø  Gulberg II

Ø  Gulberg III

Ø  Faisal Town

Ø  Johar Town

Ø  Wapda Town

Ø  Defence housing authority or DHA

Ø  Model Town

Ø  Cantt

Ø  Iqbal Town

 

u. Education in Lahore

Lahore boasts hundred's of schools, private and public. The recent decade has witnessed a major surge in higher education institutions' numbers. Lahore is the city of the enlightened, and the land of people who love and respect knowledge. A list of premier education institutions in the city of Lahore is given below:

 

i. Major Universities and Colleges

 

Ø  University of the Punjab

Ø  University of Engineering and Technology, Lahore

Ø  Government College University

Ø  Aitchison College

Ø  Lahore University of Management Sciences

Ø  University of Central Punjab

Ø  Lahore College for Women University

Ø  Lahore School of Economics (LSE)

Ø  COMSATS Institute of Information Technology

Ø  University of Lahore

Ø  National University of Computer and Emerging Sciences (formerly FAST)

Ø  King Edward Medical College

Ø  Forman Christion College, A charted University.

Ø  Iqra university

Ø  Beaconhouse informatics

Ø  Allama Iqbal Medical College

 

v. Economy and business

The city of Lahore never sleeps. The food/restaurant businesses are open all night long. They serve traditional dishes in dinner, till its time for serving breakfast in the morning. The markets are usually open night long. It is the second largest financial hub of Pakistan after Karachi, and has various industrial areas including kot lakpat and the new defence road(raiwand) etc. Lahore has also been decided as the city to build the tallest hotel in Pakistan, the new Pearl continental hotel. As Lahore expands the previous residential areas are being turned into commercial centers and the suburban population is consistently moving away from these places. This has resulted in the development of the liberty market, which has everything for women. The MM alam road, the premium destination in the Lahore for continental food, the new jail road which has of one the largest office buildings in lahore only next to ones on Mall road, and the new 8 lane Main boulevard road which has one of Lahore's largest shopping centers on either sides. The sub-urban population from these areas are moving into less busy areas which resulted in a thriving construction industry. At the moment there are multiple mega housing projects in Lahore including, Bahria town, Lake city project, Edden villas etc.

 

w. Infrastructure and development

Lahore is one of the most accessible cities of Pakistan. In addition to the historic Grand Trunk Road a.k.a G.T. road, a motorway was completed in 2000, from Lahore to Islamabad, the capital.

 

x. Financial Institutions

Ø  Banks

Ø  Bank Alfalah

Ø  UBL (United Bank Limited)

Ø  ABL (Allied band limited)

Ø  Habib Bank Ltd

Ø  Habib Bank AG

Ø  Zurich

Ø  Bank of Punjab

Ø  Soneri Bank

Ø  Citibank

Ø  Cresecent Bank

Ø  Standard Chartered

Ø  Grindley's

Ø  National Bank of Pakistan NBP)

Ø  State Bank of Pakistan

Ø  Insurance

Ø  Adamjee Insurance

Ø  EFU

Ø  State Life

Ø  Saudi Pak Leasing

Ø  Stock Exchange

Ø  The fully computrized Lahore Stock Exchange is located on Mall Road near Holiday Inn and Awan-e-Iqbal.

 

y. Industry and Manufacturing

i. Handmade Carpets Industry

Lahore is famous as the hub of handmade carpet manufacturing in Pakistan. At present, hand-knotted carpets produced in and around Lahore are among Pakistan's leading export products and their manufacture is the second largest cottage and small industry.

 

 

 

 

z. Famous Lahoris

Ø  Imran Khan, cricketer turned politician. Captain, of Pakistan's 1992 World Cup winning team

Ø  Rudyard Kipling, Famous british novelist and author of the Jungle Book and Kim

Ø  Wasim Akram, Cricketer

Ø  Nawaz Sharif, Prime Minister, 1990-1993, 1997-1999

Ø  Mir Zafarullah Khan Jamali, Prime Minister 2002-2004

Ø  Ishfaq Ahmed, legendary playwright, thinker, sufi, philosopher

Ø  Shahbaz Sharif, politician, brother of Nawaz Sharif and Former Chief Minister of Punjab

Ø  Sultan Rahi, Punjabi Movie Star

Ø  Nayyar Ali Dada, Architect - Winner of numerous awards

Ø  Mian Mir, famous Qadiri Sufi saint who was the spiritual instructor of Dara Shikoh

Ø  Bapsi Sidhwa, Parsi novelist

 

 

 

 

 

 

 

 

 

 

 

 

C. VISION

 

To introduce the arts, in all its vibrancy, diversity and passion, into a social and energetic space for the pleasure and enjoyment of all, , exemplary service and superior financial performance. Mega Five is committed to being the employer of choice in the hospitality industry.

 

D. MISSION

 

We will identify and exceed the expectations of our Guests, Staff and Owners through innovative and creative solutions, combined with personalized care to gain their loyalty. We will constantly maintain International quality standards complemented with traditional Pakistan Hospitality.

 

E. OUR VALUES

a. Flawlessness
We do the right thing in the right way, at the right time, in the right place, to the right person, for the right reason, with the right feeling, the first time.

b. Equality

We foster open relationships based on honesty, trust and fairness; and respect each person equally.

c. To learn and to share
We create opportunities for mutual learning and empowerment that lead to personal and organizational growth and development.

d.Hosts
We, as Hosts, welcome and entertain our guests and friends with warmth and generosity.

e.Family
We are family working together joyfully in order to attain our goals and aspirations.

f.Place
We protect, care for and live in harmony with the land and our workplace, its peoples, and cultures.

g.Accountability
We have the courage and discipline to act on our responsibilities and to accept all consequences.


h.Compassion
We treat each other, as we want to be treated with love, compassion and dignity.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



 

 

 

 

 

 

 

 

F. INTRODUCTION

 

Country

CITY

LOCATION

Land required

Name

Pakistan

Lahore

Near Allama Iqbal Airpart

70000sf

MEGA FIVE HOTEL

 

 

Paradise Hotel starting its incorporation with the vision to fully satisfy its customers and providing the facility of leisure, convenience, rest, and none other than a happy and to create a long term customer relations. Starting their operation as a five star hotel with a new and modern vision treating the customers at reasonable prices. Hotel will provide all the facilities of five star hotel and try to exceed the expectations of our customers.  Mega Five hotel located near allama iqbal airport situated in the new developmental  area of Lahore.Lahore (لاەور) is a major city in Pakistan and is the capital of the province of Punjab. A native of Lahore is called a Lahori.

It is located near the river Ravi and the Indian border, at 31.5710 North, 74.3130 East. Lahore has 8.5 million inhabitants and thus is the second largest city in Pakistan, (Karachi being the largest). It is considered to be the 45th largest city of the world. Punjabi is the language of the province, and is the most widely spoken language in Lahore. Punjabi spoken by the people of Lahore is known as Lahori Punjabi due to a mixture of Punjabi and colloquial Urdu spoken in Lahore. Lahore is largely thought of as the cultural centre of Pakistan ever since its accession by Mughal rulers since the 16th century A.D.This is apparent by the vast array of historic buildings, presence in architecture and scenery. A truly beautiful city, with thousands of years of history

The location is suitable because of its accessibility to Airport. The main areas which are nearer to airport is Defence and Gulberg which are the primary market for five star hotels. Mega Five started their business in 70000sf    with 400 Rooms with the capacity to fulfill the requirements of 935 to 1165 customers. All offer complimentory wireless internet access.  Its one of unique of its kind. 

A hotel developed near the Allama Iqbal town would appeal primarily to the individual business traveler, families, foreign delegation,  individuals who stays at airport during the journey, business delegations from outside the country and within the country from other cities, All recreation sports and facilities should be there where the individual and the families enjoy every bit of their time and not forget their stay at Mega Five. Mega Five is a term originating in Lahore to describe intimate, usually luxurious or quirky hotel environments. Mega Five differentiate themselves from larger chain or branded hotels by providing an exceptional and personalized level accommodation, services and facilities. Typically Mega Five are furnished in a themed, stylish and/or aspirational manner. To develop Mega Five is to achieve customer satisfaction by giving them the world class facilities of five star hotel at reasonable prices so that they can enjoy their stay longer in more relaxing mode and find the worth of their hard earned money as compare to any other five star hotel in doing so Mega Five giving the following facilities.

 

 

 

a. DINING

A complimentary breakfast is provided each morning. Restaurant - Located in the main building, this restaurant serves regional and international food from early morning until late evening.

 

b. PROPERTY AMENITIES

HOTEL offers an Air-conditioned public areas poolside bar, and on-site restaurant which serves a complimentary breakfast. Meeting facilities are available and the front desk is staffed 24 hours a day.

See a list of property amenities

·         Swimming pool - indoor

·         Poolside bar

·         Steam room

·         Airport transportation (complimentary)

·         Technology helpdesk

·         Health club

·         Breakfast available

·         lounge

·         Parking (free)

·         Town Car service available

·         Meeting rooms

·         Ballroom(s)

·         Exhibit space

·         Event catering

·         Secretarial services

·         Internet access in public areas - high speed

·         24-hour front desk

·         Express check-out

·         Multilingual staff

·         Express check- in

·         Number of floors: 9

·         ATM/banking

·         Shopping on site

·         Dry cleaning service

·         Arcade/game room

·         Shoe shine

·         Air-conditioned public areas

·         Wedding services

·         Swimming pool - outdoor seasonal

·         Spa tub

·         Massage - treatment room(s)

·         Concierge desk

·         Complimentary newspapers in lobby

·         Room service (24 hours)

·         Restaurant(s) in hotel

·         Parking (secure)

·         Banquet facilities

·         Business center

·         Conference room(s)

·         Audio-visual equipment

·         Internet access - wireless

·         Internet access in public areas - complimentary

·         Porter/bellhop

·         Security guard

·         Number of rooms: 400

·         Safe-deposit box - front desk

·         Translation services

·         Gift shops or newsstand

·         Currency exchange

·         Picnic area

·         Patio

·         Pool table on site

·         Elevator/lift

c. RECREATION

The recreational activities listed are on site; fees may apply.

·         Golf - miniature

·         Volleyball

·         Bicycle rentals

·         Tennis

·         squash 

·         Basketball on site

·         Yoga classes/instruction on site

·         Running track/path on site

d. ROOMS

Hotel has a total of 400 guestrooms. All offer complimentary wireless Internet access. Beds are outfitted with pillow top mattresses and down duvets. Floor-to-ceiling windows offer views of the grounds. Other furnishings include leather recliners, desks with leather ergonomic chairs, and. TVs offer pay movies, video games (surcharge), Internet access (surcharge), and premium cable. Bathrooms have shower/tub combinations, granite-top vanities..

 

 

 

 

 

 

 

e. ROOM AMENITIES

·         Internet access - high speed

·         Premium TV channel(s)

·         Pay movies

·         Premium bedding

·         Air conditioning

·         Voice mail

·         Wake-up calls

·         Complimentary toiletries

·         Shower/tub combination

·         Electronic check-out

·         Television

·         Clock radio

·         Smoking rooms

·         Cable/satellite TV

·         Complimentary newspaper

·         Blackout drapes

·         phone

·         Refrigerator (on request)

·         Housekeeping (daily)

·         Hair dryer

·         Electronic/magnetic keys

f. Fitness Centre
Fitness Centre is equipped with Vision Fitness treadmills, bikes and elliptical trainers plus Vectra System circuit training machines and free weights.

 

g. Business Services
Services are available to guests 24 hours a day, such as faxing, printing and copying and a desktop personal computer.

 

h. Sport facilities

i. Badminton

Badminton Hall -2Courts

ii. Tennis

2 Indoor Courts

iii. Squash

2 Squash Courts

 

i. Evening Entertainment

A varied program of evening entertainment is run throughout the year, to suit all ages. These range from skittles and quiz nights to dancing to the Manor Sounds disco.

 

j. Hotel capacity 

Hotel  should contain400 units (Rooms, Suites, villas ) which could accommodate 935- 1165guests.

 

k. Room Types & no of Guests

 

 

                                                                                      Rooms                      Guests

Single room                                                                       75                                75 

Double room 2 Beds                                                         50                               100

Double room –large bed                                                   50                               100

Double room- King bed                                                    50                               100

Mini suite                                                                          30                                 60

Club suit –one bed room + one living room                     30                                 60

President suit – 2 bed room + kitchenette                         30                                90

Small villas for 2to 4 person                                             25                                50-100

Medium villas for 4 to 6 person                                        30                              120-180

Large villa for 6 to 10 persons                                          30                              180 -300

                                                                                    _________                     ________

400                             935 -1165

 

 l. POLICIES

Ø  Extra person charges may apply and vary depending on hotel policy.