1- Dedication ---------------------------------------- 4

2- Preface ---------------------------------------- 5

3- Acknowledgement ---------------------------------------- 6

4- Introduction to Organization ------------------------- 7

5- Mission statement ---------------------------------------- 8

6- Marketing Objectives -------------------------------- 9

7- Target Market ---------------------------------------- 10

8- Portfolio Analysis ---------------------------------------- 10

9- Micro & Macro Environment ------------------------- 11

10- Competitive Analysis --------------------------------- 12

11- Marketing strategy ---------------------------------------- 13

12- Suggestions ---------------------------------------- 14

13- References ---------------------------------------- 15

Dedicated to my beloved parents,

Who always prays for me,

And encourages me,

In every step of my life.

In this era, where the technology is growing in a very faster speed and every positive change is bringing new and enhanced features with them, the cellular phones are at the very hot issue in this growing technology.

The technologies in these cellular/mobile phones are enhancing and developing day by day, including new features of entertainment, and multiple options like imaging facilities, movie/animation features, sound technologies etc.

When the technology is the matter, every consumer/user prefers the latest, best and interacting featured technologies and also prefers these facilities in less cost. So, in this view, there is a very big and fast competition between many companies/manufacturers of cellular phones at the world level.

One of the great pleasure of writing the report is acknowledging the efforts of many people whose names may not appear on the cover ut whose hard work, cooperation, friendship and understanding were crucial to the production of this report.

First of all, I would like to acknowledge the efforts of Miss Mahwish Anjum whose continuous guidance heled me to complete this project report.

A very special thanks to Mr. Ch. Shoaib and Mr. Qaiser Naeem Malik who guided and helped me in this reort and encouraged me a lot.

Dated: 26-05-2003

Many organizations develop formal mission statements that answer these questions. A mission statement is a statement of the organization’s urpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an invisible hand that guides people in the organization.

The mission statement of NOKIA is…

The goal of NOKIA is “to be a good corporate citizen wherever we operate, as a responsible and contributing member of society. We take part in long-term projects aimed at helping young people create their own place in the world, for example through our global youth programs.”

Marketing objectives presents a brief summary of the main goals and the recommendations of the plan for management review, helping top management to find the plan’s major points quickly.

In marketing objectives, following areas are included…

Nokia is manufacturing its products world wide in following countries…

The target market of NOKIA is very wide. Its products are demanded world wide and are given preference at any other cellular company in the world. They have comparatively low rates than the other companies and have a very good and interactive performance and interesting features, so because of these features, people prefer NOKIA than the other companies.

Specially in Asia, Europe, America and the Middle East, NOKIA has a very big market. It is manufacturing GSM and AMPS technologies cellular sets which are meeting every kind of consumer’s requirements.

In 2002, Nokia's largest markets were US, UK, China, Germany, Italy, France, UAE, Thailand, Brazil and Poland.

The major activity in srategic management is business portfolio analysis whereby management evaluates the business making up the company. The company will want to put strong resources into its most profitable business and phase down or drop its weaker ones.

So while analyzing the portfolio of NOKIA, it was found that its product of cellular phones, especially its GSM sets were making more profit to the company as compare to its other products. So the company invested more budget in this area and started development on this area to earn the maximum profit. But in the mean while, the company didn’t neglected their other products and invested more money on the development of those products.

The actions and forces outside marketing that affect marketing management’s ability to develop and maintain successful transactions within target customers, is called the marketing environment.

Environmental considerations are integrated into every area of company life and at every phase of our products' life cycle. We believe in eco-efficiency and sustainability - to respect nature and the needs of future generations. Nokia's new Environmental Report 2002 states the company's understanding of the environmental aspects and impacts of its activities.

There are two categories of marketing environment:

Following are the microenvironmental factors which affects the company:

Following are the macroenvironmental factors which affects the company:

Visually, there is no any key competitor to NOKIA as comparing its vast market and demand, but still, we can consider the following companies as its competitors:-

These competitors of NOKIA has also a big market, but as compared to NOKIA, we cannot say that they can compete this organization at the same level of competition.

As we move into the Mobile World, we remain committed to strong growth, profitability and responsible market leadership.

The mobile phone is fast becoming the centerpiece of personal communication, allowing us access to an ever-widening range of services. Today, we are moving from voice services to services driven by data and multimedia.

Though the NOKIA is the world’s largest cellular phone company and has the very efficient features and facilities but there are some suggestions by me after analyzing and researching about this company.